Host
Christina Vetta
Christina Vetta is the founder of boutique marketing agency Social Hills.
Soc•AI•l Skylines: A Social Hills Production
Work in marketing, media, or the creative industries? Feel like you want to keep up with AI but you're not sure where to start? That's why we created Soc•AI•l Skylines, a podcast from Sydney-based agency Social Hills. Hosted by Social Hills founder Christina Vetta and experienced marketer Gary Andrews, Soc•AI•l Skylines' mission is to cut through the noise and speak to those within the industry who are already using AI successfully in their day-to-day life. Our aim is to enable marketers to learn from those who are on the tools. No BS, just solid, practical advice and insight.
Follow us on:
@SocialHills
@garyandrews
Contributors
Host
Gary Andrews
Gary Andrews is an experienced marketer and strategist with experience agency and in-house, including Wesley Mission, Compare Club, Direct Line Group, Spotlight, ITV and Hiscox Insurance. Past clients include the NSW Department of Education, Westpac, Toyota, Nestle Purina, Pernod Ricard, and James Hardie.
Guests
Guest
Chris Hall
Chris spent six years in the UK, where he worked with iconic brands like BMW, MINI, Rolls Royce, and Mazda. After freelancing and exploring different agencies, he found my place at The Works Sydney, starting as a Creative Artworker and quickly advancing to Creative Studio Manager. Over 12 years, he honed a wide range of skills and contributed to the success of brands like Jim Beam, Canadian Club, Skoda, and Virgin Money.
Chris now is a freelance retoucher and designer, often engaged to tackle complicated AI design challenges for major brands.
Guest
Guest
Leanne Shelton
Leanne is the founder of Human Edge, an AI training company. When her nine-year-old copywriting and content marketing business started to struggle in 2023 with the arrival of ChapGPT, Leanne realised she had a choice.
Either dig her head in the sand, rock in the corner, pull her hair out, or any of those other stress-related metaphors.
Or, instead of fighting my new competitor and losing, she could just accept that this was my new reality. And accept that everyone’s going to start using AI at some point.
Leanne figured she had an opportunity to understand this new piece of accessible technology and prompt engineering, and then help business leaders and entrepreneurs understand how to use it ‘properly’ while maintaining the human touch.
Since then, she's spoken to over 1,500 people via conferences, online summits, workshops, webinars, networking events, and one-on-one about the effective usage of AI.
Guest
Tomas Haffenden
Tomas a creative storyteller fuelled by curiosity, caffeine, and the occasional existential crisis.
He's a specialist in meant AI-native storytelling: building custom GPTs, scripting and producing explainer films, podcasts, and campaigns, and directing AI image and video assets that educate customers, enable sales, and bring strategy to life. Recognised as a LinkedIn Top Voice in Tech, he shares playbooks, experiments, and emerging practices that help teams unlock creativity with generative AI.
Over the last decade, he's have worked across various organisations, including Business Australia, VERSA, The Works, Torrens University, and now Telstra & Quantium Telstra, leading teams that deliver, innovate, and disrupt. Along the way, he has written, spoken, and podcasted my way into industry conversations, from keynotes at The CX Symposium to hosting The Mistake That Shaped Me.