Soc•AI•l Skylines: A Social Hills Production
Work in marketing, media, or the creative industries? Feel like you want to keep up with AI but you're not sure where to start? That's why we created Soc•AI•l Skylines, a podcast from Sydney-based agency Social Hills. Hosted by Social Hills founder Christina Vetta and experienced marketer Gary Andrews, Soc•AI•l Skylines' mission is to cut through the noise and speak to those within the industry who are already using AI successfully in their day-to-day life. Our aim is to enable marketers to learn from those who are on the tools. No BS, just solid, practical advice and insight.
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Soc•AI•l Skylines: A Social Hills Production
How AI enables and limits creativity with futurist Tomas Haffenden
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The creative industries are undergoing a rapid change due to AI. Non-creatives are using Large Language Models to generate images, video, copy, and music. So what can marketing and social media professionals do to stay one step ahead, regardless of whether they're a creative, strategist or generalist marketer.
In this episode of Soc•AI•l Skylines, creative strategist and Tomas Haffenden demonstrates to Gary and Christina how creativity and AI isn't just as simple as "just getting AI to do it." In this episode, Tomas talks about:
- The importance of linguistics in prompting.
- What are super tokens.
- How to generate the outputs from AI that match what's in your head.
- Where AI ends and humans have to take over.
- Where to start if you're looking to upskill on AI.
Credits:
- Soc•AI•l Skylines is a Social Hills production.
- Hosts: Christina Vetta and Gary Andrews.
- Producer: Peter Northcote.
- Videographer: Imogen Mabin.
- Guest: Tomas Haffenden.
- Studio: Brightside Studios.
