The Branding Highway Podcast is where marketing meets real life, minus the fluff and “guru” nonsense.

Hosted by Mike Sedita of 16W Media Group, each episode helps business owners and community leaders get clearer on their brand, tighten their message, and stop wasting money on marketing that looks nice but doesn’t move the needle. 

Think simple strategy, local relevance, and practical steps you can actually use, whether you’re a one-location business or a brand trying to win neighborhood by neighborhood.

You’ll hear conversations on:

• Brand clarity + positioning (why people choose you, not the other guy)
• Local visibility (how to show up where your customers actually live)
• Marketing that drives revenue (not just likes)
• Storytelling, reputation, and trust in the communities you serve

If you’re building a business and want marketing that’s effective, human, and straight to the point, hop on and ride the Branding Highway.