Wine Country Business
Wine Country Business brings you inside the conversations shaping the global wine, spirits, and hospitality world. Each week, your host Andrew Allison sit down with the people redefining how business gets done in the vineyards, boardrooms, and beyond. From renowned winemakers and CEOs to rising innovators, every episode uncorks real insights, new ideas, and the stories behind today’s most influential brands.
Whether you work in the industry or simply love the culture of fine wine and craftsmanship, Wine Country Business keeps you connected to the pulse of what’s next.
Wine Country Business
Latest Episodes
Investing Beyond Alcohol - Noah Friedman, Top Shelf Ventures
Venture investor Noah Sanborn Friedman has built Top Shelf Ventures into one of the fastest-growing funds focused on alcohol and adjacent vice categories. In this episode, he discusses creator-led RTDs, nicotine pouches, THC regulation, DTC win...
Cannabis Extracts, Terpenes, and the Future of the Industry with Jose Rivas
Jose Rivas, CEO of Premium Extracts, explains how cannabis extracts are made and how his company evolved into an ingredients supplier focused on terpenes. He shares his journey from early startup failure to building a licensed extraction facili...
From Soil to Strategy: Running a Vineyard in Napa & Sonoma
Most conversations about wine focus on brand, marketing, or experience. This one starts in the vineyard. Cameron Smith, co-owner of Loma Del Sol Farming, manages over 350 acres across Napa and Sonoma. He breaks down what it actually...
Inside Wine Tech - Paul Mabray, Pour Now
Survival in wine isn’t guaranteed. Paul Mabray joins Wine Country Business to break down “digital Darwinism” in alcohol. From WineDirect and VinTank to the rise and collapse of Pix, he explains how decades of wins and failures reshaped his view...
The Next Era of Napa Experiences - Mackenzie Magro, Napa Valley Bike Tours
Napa Valley is entering a new phase of hospitality. In this episode, Napa Valley Bike Tours CEO Mackenzie Magro breaks down how experience design, expanded access, and new offerings are reshaping the region. From e-bikes to non-wine experiences...