So many thought leaders in our profession despise this very topic. They cringe at the thought someone like me would even suggest to you that your mission is to make money. But it’s called reality. The mission of any business should be to achieve success, and that success is accomplished by being profitable on all, or as many procedures as possible, which leads us to the term “vision.”
So many thought leaders in our profession despise this very topic. They cringe at the thought someone like me would even suggest to you that your mission is to make money. But it’s called reality. The mission of any business should be to achieve success, and that success is accomplished by being profitable on all, or as many procedures as possible, which leads us to the term “vision.”