The My Practice My Business Dental Podcast

Business Concepts Continue to Escape Dentistry: never be afraid to charge for what you do!

October 10, 2023 Robert Thorup, DDS Season 5 Episode 15
The My Practice My Business Dental Podcast
Business Concepts Continue to Escape Dentistry: never be afraid to charge for what you do!
Show Notes

A few weeks ago, I had a fellow colleague ask us to run an analysis on his practice to see how much revenue he was losing each year. We do this for offices who are interested in our Team Training here at MPMB. After showing him the hundreds of thousands of dollars our training would bring to his practice, he asked the worst question possible.

“Rob, this number is amazing. I’ve talked with other docs who have gone through your training courses, and they are extremely happy. But the question I have is this: how much of that new revenue your MPMB training brings to my practice WILL THE PATIENT HAVE TO PAY?”

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