What am I getting at you might ask? It’s simple. The majority of dental teams have been brainwashed into thinking that if dental insurance won’t pay for it, heaven forbid you actually charge the patient directly for services the PPO Plan won’t cover.
Dentists and their teams fear telling patients their dental plan won't cover certain procedures. We need to drop those fears and preconceived false business teachings and charge for the services we provide. It really is that simple, and patients are happy to pay for those services when they understand them. So...teach them.