Africa Untangled
Africa Untangled is a pan-African podcast exploring the stories behind the systems shaping Africa’s future. This show explores innovation, policy, leadership, culture, and technology through candid conversations with the individuals driving meaningful change across the continent.
Stories Behind the Systems. Designing Africa’s Future.
A TALO Africa Original.
Africa Untangled
First Principles: How Africa Rebuilds Featuring Robert Kirubi
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Guest: Robert Kirubi, Former DHL Vice President (EMEA & Global Programmes)
Most people who leave Africa for 40 years don't come back. Robert Karubi did - Robert Karubi spent 31 years building global supply chains at DHL. Then in December 2024, he came home to Kenya and discovered he didn't actually know what money was.
Robert explains why most Africans never learn what money fundamentally does, only how to earn, save, and invest it. He breaks down why your 8% savings account return is silently eroding your wealth, why Bitcoin isn't an investment (it's a store of value), and why boda boda riders in Kibera already understand something our central banks have forgotten.
But the deeper conversation is about systems. After 31 years watching global corporations navigate change, Robert identifies the real reason African digital transformation fails: governance structures can't adapt as fast as technology accelerates. It's not about importing Western solutions faster. It's about having the courage to build African ones.
This is an episode about rebuilding from first principles—both personal and systemic. It’s for anyone asking: What needs to actually change? What are we getting wrong? And who gets to decide what Africa becomes?
Key topics: Momentary systems, Bitcoin, Digital Transformation, Governance, Reverse Migration, Financial Sovereignty, Corporate Values, Systems Thinking
Credits
Host:
- Suban Nur
Producer:
- James Njoroge
Executive Producers:
- Harry Hare
- Agutu Dan
Hi Robert.
SPEAKER_02Hi Steven.
SubanThank you for joining us.
SPEAKER_02Thank you. Thanks for having me.
SubanWhen systems break, is it usually the technology that isn't working? Is it the leadership?
SPEAKER_02You missed out governance and that.
SubanCan you explain Bitcoin to me?
SPEAKER_02You're not studying from the future to fund the present. Sitting alone in my apartment. I ignored Bitcoin in 2013. I ignored it in 2017. Like everything starts with one person, um, and that one person gets to really understand it and then tells the next person next to them and like a network it spreads. Obviously, we born quite a few years ago. We're not going to go into the number of years there.
SubanYou were telling me that you went to visit Gibera the other day.
SPEAKER_02Taking some initiatives on different things as a community in terms of how they can better themselves economically all through our lives, school, university, wherever it might be, we learn about how to make money, how to save money, how to invest money. Never actually learn what is money.
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SubanHi Robert.
SPEAKER_02Hi, Suban.
SubanThank you for joining us.
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SPEAKER_02Thank you. Thanks for having me.
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SubanVery welcome. Before we um get into systems and digital infrastructures, we want to know who Robert is. Who's Robert Karubi, the human being?
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What is Bitcoin?
SPEAKER_02Robert Karubi. Born quite a few years ago. We're not going to go into the number of years there. No, we're not going to do that. Um, went to nursery through to secondary in Kenya, moved to the US for my university in Boston, at Northeastern University, uh back in uh 86. Um, graduated with a business and master's of business. Uh, and then lived in the US for 10 years. Uh, met my now ex-uh wife uh in Boston, had my firstborn, was born there in Boston, um, and then uh moved to Europe on the back of a job with uh a global corporation, um, where I stayed for 31 years working in Europe, based in Europe. Um, and uh yeah, I've just moved back to Nairobi, Kenya uh as of December last year, and I'm looking forward to this next phase of my uh of my life.
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SubanSo you said um you are very active online, um especially on on X. And um I really want to dig into Bitcoin. For someone who doesn't understand what Bitcoin is, can you explain Bitcoin to me or to the viewers?
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SPEAKER_02Um Bitcoin is it's just a technology that unlocks opportunities for people to um save their value, their time, and energy in a form that helps them grow. Okay Grow in You're not stealing from the present You're not stealing from the future to fund the present.
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SubanI would like you to break that down for me.
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SPEAKER_02Um it's a technology that allows you to save your earnings in a better way, better form than we currently have today.
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SubanOkay. But I so I currently save and I have a saving account. I go in, I put my money in my saving account. I can look at it every day. I know the interest, I know it's safe. Why would I why would I move from my traditional way of saving that I've been thought and based on to I think the the question comes down to understanding what money is all through our lives, school, university, wherever it might be, we learn about um how to make money, how to save money, how to invest money.
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SPEAKER_02We never actually learn what is money and what is it supposed to actually do. Yeah. And in my eyes, so the three criteria's three criteria, there's about eight or nine of them, but three, which everyone understands. Yeah. Unit of account. So this cup of coffee costs 25 shillings unit of account. If I want to buy this cup of coffee for 25 shillings, I need to give somebody uh notes that say 25 shillings, medium of exchange. The one that we tend to walk past is that money is supposed to be a store of value. Okay. So that 25 shillings today should buy you that same cup of coffee five years from now, two years from now. You know that, as well as anybody else knowing that you're gonna spend 35 shillings next year to buy the same cup of coffee.
SubanCost of living goes up, too.
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SPEAKER_02But that's a function of money, store of value. Bitcoin is what compounds your purchasing power over time.
SubanOkay.
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Bitcoin Regulation
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SPEAKER_02So when you're investing and you're getting your nice eight percent interest, is that eight percent interest keeping up with the debasement and the devaluation of your shilling? Okay. But we all get excited by the nominal increase. I put a hundred shillings and now it's a hundred and eight shillings, haven't I done well? But that 108 shillings still wouldn't buy you that cup of coffee. You'll still need 110 shillings to buy that cup of shilling. Bitcoin helps you mitigate that.
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SubanOkay. So is it regulated now? Bitcoin? How does the regulation of it work?
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SPEAKER_02How um regulation comes at the point of entry and exit into the system. So exchanges or banks or whatever, wherever you're gonna go buy or exchange back into shillings, that's where the regulation happens. Um Bitcoin is just Bitcoin now.
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SubanOkay. Um so there's a whole new bill of law that's just been passed in Kenya. VASP, virtual assets service providers.
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SPEAKER_02That's what I mean by the entry and exit points.
SubanSo does that harm you, Bitcoiners? What does that do for Bitcoin is?
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SPEAKER_02Does it actually give clarity to people in terms of um it takes away the mystique of buying and selling Bitcoin? Yeah. Regulated providers who will exchange your Kenya shillings for Bitcoin, or exchange your Bitcoin for Kenya shillings. You now know that they're regulated. So there's clarity around that one, which is good for the industry. Um but that's it, yeah. That you're no longer working under the covers of darkness, or you're not uh being seen as uh uh anti-money laundering or whatever it might be. Bitcoin is Bitcoin, it's there. It's uh it's a neutral bearer asset. Anybody can access it, but now the points of accessing it are regulated, and that's clear, yeah? So that's a good thing.
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SubanSo do you think um we'll see a lot of companies that start putting bitcoins on the balance sheet in Kenya and Africa? Or is there something that the government is trying to kind of keep us away from?
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Bitcoin Usage in Kenya
SPEAKER_02I don't think they're trying to keep anybody away from it. Um I think just as you've asked me questions about well, what is it, et cetera, I think there's still a long way to go before companies feel comfortable in Kenya. No, let me let me say that in Africa, feel comfortable doing something like that until they actually understand what the the thing is and how it can serve the purposes of their organization. Uh, but that'll come. Um if you look at there's since 24, 25, there's over 200, 250 global publicly listed corporations that have Bitcoin on their balance sheets. It's all in the US, but things always roll downhill from there. People start to take notice of that and start asking, or they should start asking the question, why? What what does this mean? Um, but those questions always come. It's inevitable. Um and uh and hopefully uh corporations, SMEs in in Kenya will start to really start to figure out what is this thing and how can it really help us? Um so we'll see.
SubanIsn't that what they're doing in Kibera right now, the young people?
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SPEAKER_02Are they paying and then purchasing they're just using it as what it's it's money? Uh so um they accept it as a merchant, you accept it and you keep your money in Bitcoin. Um and if you're a border border rider, you're earning in Bitcoin, and you use that bitcoin within the community to buy your milk, eggs, uh, whatever you're doing at lunchtime, uh, they use it across the how big is the community in in Kenya? In terms of Bitcoin? Bitcoin, yeah. Stereo, stereo. I don't know everybody. Yeah, but I think there's uh there's a growing community across the country. All areas of the country.
SubanAnd where are they getting this education from? Is it self-thought?
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COVID Rabbit Hole
SPEAKER_02Is it online or uh like everything, it starts with one person. Um, and that one person gets to really understand it and then tells the next person next to them, and like a network, it spreads.
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SubanHow did it start for you?
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SPEAKER_02Um COVID lockdown.
SubanOkay.
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SPEAKER_02Uh sitting alone in my apartment. Um I ignored Bitcoin in 2013, I ignored it in 2017, um, but then 2020 came across, and all of a sudden everything was shut down, and I had nowhere else to go, and I wasn't busy on a plane flying, meeting customers, whatever it was. I had time on my hands, and uh yeah, just something came across my timeline on X. I clicked on a link and I started to read.
SubanWas it going through a rabbit hole?
SPEAKER_02A complete rabbit hole.
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SubanOkay. Talk to me about that.
SPEAKER_02Well, the rabbit hole is um learning how things actually work. Again, what is money?
SPEAKER_00Yeah.
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SPEAKER_02And yeah, what is money and how's it supposed to be? And then you understand, you go down the rabbit of well, how does a current system work? How does current fiat system work? And why does it work this way? And what are the issues or good things, and there are good things about fiat. Um, what are those things? But you really have to start at what is money? And then you start to see everything else from that perspective.
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SubanHow long did it take you to get there?
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SPEAKER_02I'm still going through it.
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SubanYou're still going through it? Is it easier now?
SPEAKER_02Do you Yeah, it's easier now.
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SubanSo what do people around you think? Friends, family. Um, no, no.
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SPEAKER_02I mean, a lot of people get what I'm saying. Yeah. A lot of people don't get what I'm saying. People don't have the time and luxury that I had in lockdown, maybe now. Um they're busy.
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SubanIt can't just be busyness.
SPEAKER_02They're busy.
SubanOkay.
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SPEAKER_02Um I suddenly like I said, I ignored it twice. Yeah. Yeah. Because I was busy. I knew about it, but I just, you know, people are busy. And I understand that going reflecting on my journey, I know what it means. If you go down that rabbit hole, you spend your time in that rabbit hole. And people need to make that decision consciously that I'm going to spend time in this because I can see what this is. I can I want to I want to learn what this is. And that's a step that uh many people come to in their own way. Now, my view is over the next five years with Bitcoin, everybody will everybody will be f I don't want to say forced, will be forced to really understand what is this, because it's what two trillion dollar market cap right now.
SPEAKER_00Yeah.
Volatility Truth
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SPEAKER_02Over the next five years, that market cap's gonna it'll be a major part of the global economy, and people have to engage with it and understand what is this and how do we use it.
SubanI um I was reading the other day, um, I can't remember what year it was, but there was a time that it completely crashed.
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SPEAKER_02Or it's Bitcoin's crashed several times.
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SubanSo so let's let's talk about that because if I'm investing my money, right, as a as a normal fiat loving or traditional money saver, when I see that, I panic.
SPEAKER_02And that's a natural reaction.
SubanIt's like, oh my god, my money, it's gone. So how how do you tell the young people that want to invest in that that it is valued highly? It goes up and down. But you need to.
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SPEAKER_02So the lens you've just used, and Bitcoin's over 17 years now, 17 years old now. Uh over that period of time, Bitcoin has crashed 60, 70, 80 percent more than once. And here we are.
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SubanWhere when was the time that you were really scared and it crashed?
SPEAKER_02I'm scared. I thought once you understand it, it's not an investment.
SPEAKER_00Yeah.
unknownOkay. Okay.
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SPEAKER_02And again, the point about it is to store my time, energy, and value in something that I know will compound my purchasing power capability going forward. So despite all those crashes.
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SubanOkay. I think I'll start reading up on it.
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SPEAKER_02It's price discovery. Yeah. And it's a natural thing. It's completely it's probably the only free market that there is out there. It is still being measured in dollars or can it shillings or euros or whatever it might be. Um and P and it's the most liquid asset out there. Tradable, tradable, 24-7, 365. Yeah. So people do put money in because they want to see their shilling go from 100 to 500. Yeah. But the moment something goes wrong, I'm gonna pull my money out. And it's easy to do that. It's not a stockbroker who's open at 9 to 430. Yeah. I can do that at any time. So those things will happen. Uh the world's gonna we're gonna have World War III. Let me get my money out. Boom. It'll do this measured in dollars or shillings. Yeah. So it's it's just the most liquid thing that you can, and it's easy for things to to move up and down like that. Um But you need to go beyond that layer of the onion to understand that those are those are opportunities to exchange more money into Bitcoin. And that'd be but but but to be fair, don't put money in there that you're gonna need to pay rent next month.
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SubanOkay. So it's money that you just have to forget about it, keep it in there. Yeah.
SPEAKER_02You don't buy a house to sell it next month.
SubanWell, I've seen I've seen people who've very fine. But nothing.
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SPEAKER_02Was it in New Zealand or something like that? Um it's something you and uh you put something, you buy a house because you want it to be there for your children and everything else. And you know, based on the way things work today, it's a hard asset and it's gonna increase in value over time.
SubanOr it can come down.
SPEAKER_02In Kenya? Would you say that in Kenya? Would you say that's pretty good?
SubanNo, no, I wouldn't, I wouldn't. No.
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SPEAKER_02No. So the next step is that nominal increase in value of your house over time, what has Bitcoin done against that? And what's the purchasing power of that, whatever the increase is, now versus whenever you bought the house?
SubanOkay.
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SPEAKER_02That is the point of understanding.
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SubanYou're you're sending me in a rabbit hole. I will I will start reading off on this. Um You were telling me that you went to visit Kibera the other day.
SPEAKER_02Yes.
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SubanCan you tell us a bit more about what you went to do there?
Corporate Wisdom
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SPEAKER_02Um it's a community that I've been involved with online, primarily, because I was living in Europe, obviously. Um they're taking some initiatives on different things as a community in terms of how they can better themselves economically. Um yes, Impest is there and everything else, but they're still locked out of a lot of aspects of society. Um so I've been talking to people there for a lot for quite a while now. It was an opportunity for me to get to meet people face to face and for them to meet me face to face. They just see my name online or on emails, whatever it might be. But who is, as you asked, who is Robert? So I took the opportunity to go and meet with people.
SubanOkay. So you moved to Europe, join a global corporation. Can you tell us which one?
SPEAKER_02Uh DHL.
unknownDHL. Okay.
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SubanTell us a bit about your journey with DHL.
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SPEAKER_02Um, where do you start? Uh at the time when I first moved from the States to Europe with DHL, when they gave me the opportunity, I looked at it as a chance to move back home to Kenya back then.
SPEAKER_00Okay.
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SPEAKER_02I wasn't quite sure what to expect when I joined them. I hadn't worked in a corporation before. I was doing lots of different jobs in the US at the time, just odds and ends. Um, but I moved to Europe, joined the organization uh just as a business analyst working for some of the commercial people. And I found an organization that from a social perspective, from a human perspective, fit my values and everything else. Um I thought I'd get home in about a year's time. I can move from I can move back to Kenya after about a year and that would be okay. Yeah, I managed that 31 years later.
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SubanOkay. Um so when you say social values, I I want to get into that bit more in details.
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SPEAKER_02Um life is about people. Um, and if you're happy around the people that are around you, um you're all sort of trying to achieve the same goals and objectives, uh, and you're approaching them in the same way in terms of how you engage with each other and uh and work with each other. I think that's important. Um, as opposed to being selfish, focusing on yourself and doing whatever it is that you can to get ahead at the expense of the people around you. That wasn't DHL.
SPEAKER_00Okay.
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SPEAKER_02Yeah. So I just found a natural fit for myself and how I am as a person. Um, and I was given I got opportunities. They weren't handed to me. I had to work for them. But once you were given the opportunity and you continue to work well, you got more opportunities. And it went from there.
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SubanHow was it a young Kenyan coming into this global corporation? How is how did you perceive that and how did people perceive you? And how did the opportunities, how did the doors open for you on that?
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SPEAKER_02Um yeah, that's maybe a question to ask the people that were around me at the time that could give me those answers. But uh, I honestly don't know. Um I've been able uh through my life, just being able to grow and adapt in different environments, not just I'm not sure how to put this, just not just being a Kenyan in a Kenyan environment. I've been exposed to lots of different environments and people and cultures um throughout my entire life. Uh and there have been lots of knocks and bruises, ups and downs through that process. So by the time I got to DHL, um, it was just part of how I the environment I've just learned how to adapt to those situations. Um so if you go into something and you don't focus on being different or you don't focus on things are different here, you just are and you just be a person. I think people take note of that. Of course, doing good work around that as well. Um yeah.
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SubanBut what is good work? That's what I'm trying to get into. Especially for a young African who goes after Europe right now, who wants to set up their life. It's it's different cultures, it's different behaviors, it's different systems and social structures that work.
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Systems and Governance
SPEAKER_02So what always be open. And that means be open to learning, always be learning. I'm still learning today, uh, but always be willing to learn, always be willing to ask questions, uh, but also be open to teach people about who you are, where you're from, in your culture as well. People curious, and and some of the issues we have across the world of different peoples is that people don't know. So they react from a certain perspective. Um always and they don't ask, so be willing to be open and teach, be vulnerable. Difficult thing to do, but be vulnerable and teach people and talk. Um, but then do the work as well. Whatever that work is, wherever whatever environment you're in, yeah, try to do the best you can every day. If you leave, if it's an office environment, for example, you go home, reflect on what you did that day. Did you achieve what you wanted to achieve for that day? Uh did you help other people around you? Um, and did you talk to the higher-ups, whoever they may be, expose yourself to them. Let them know you're there. They're just people at the end of the day trying to do stuff as well. Yeah, they just have to have a certain title and certain pay grade. But at the end of the day, they're just people. Don't be afraid to talk to people, no matter who they are.
SubanSo global so DHL, big global corporation. Where do you think we're we're going wrong in can in Africa when it comes to our corporate world, our state owned private entities? Is it systems? Is it the way we educate our young people? Where are we getting it wrong?
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SPEAKER_02It's a difficult question to ask. Where are we going wrong? I don't know if it's right for me to say we're going wrong or right, but I think working in any environment, corporations, state, organizations, whatever it might be, again, it's about what are we trying to achieve? And is it a solo or a silo objective versus the entire global topic? And as long as people focus on the individual perspective and not trying to help others achieve the global objective, those handoffs between functions, silos, whatever it might be, that's where problems are caused and execution of what the global objective is.
SPEAKER_00Okay.
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SPEAKER_02So and it's not just Kenya or Africa. I mean, that happens everywhere in the world.
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SubanOkay. So Africa is moving very fast digitally. We're expanding our digital infrastructure is expanding. What excites you about the future of Africa, especially digitally, where we're going?
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SPEAKER_02Digitally. And yeah, we go back to MPESA and what that unlocked for Kenya, the economy, and for a lot of people across the country. It's exciting because it opens up a lot of new opportunities for us. And from that perspective, I'm excited. It connects a lot of different things and people, and we plug into the global network as well, not just from an Africa perspective, from a Kenry perspective. So that's exciting.
SubanOkay. Anything else that's exciting?
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SPEAKER_02We've got tools now that we can use that can really unlock a lot more for the country.
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SubanSo you've pro you've seen systems work, fail, leadership, being blamed on systems not working. From your perspective, having worked for DHL for over 30 years, when systems break, is it usually the technology that isn't working? Is it the leadership or is it the culture? What where where do you think it goes wrong?
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SPEAKER_02You missed out governance and governance. Um I think so just to go back to your question about the digital future and everything else, it's moving really fast. And it's that speed is compounding. Yeah. Yeah. And it's gonna get even more now with AI and everything else.
SPEAKER_00Yeah.
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Conclusion
SPEAKER_02If we don't get the governance systems right and adapt those at the same pace, then that is the is the issue. That happens at corporations, it happened at DHL. Um, you get very locked into this is how we've historically been set up, yeah. And everything will be round peg into this square hole. And that's where the issues come. You need to adapt your governance structures and processes to this new environment. If you don't do that, then you're always playing catch-up. It comes down to the policymakers. You're you're you're always playing catch-up. Yeah. And things break and people get harmed in that process.
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SubanOkay. Um now that you're back home, Robert, what's next? What do you what are you going to do? How long have you been back?
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SPEAKER_02Since December. Okay. So not long. December is for I've been away for 40 years. Um I'm taking it one day at a time at the moment. No rush to jump into anything at this moment.
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SubanWhat's changed in 40 years? Your friends, you've come back and seen people. Do you feel like you it was easy for you to walk back into the people that you knew, or is it completely rediscovering who they are and vice versa?
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SPEAKER_02Um this is just maybe a function of me as a person, but I still have a really good friend who's now pilot for Emirates. Okay. Um but I met him at nursery school.
SPEAKER_00Okay.
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SPEAKER_02I'm still friends today. I have friends from St. Mary's, I have friends from Hillcrests, um, and they're still they've been friends all this time. And when I see them, it's like we met each other yesterday, and we're just having a conversation and continuing from that point onwards. Um, I have a group of friends coming out from Europe uh in March. We're gonna have uh a week together, and it's like we we haven't seen each other since Hillcrest secondary school, uh, but we'll be together and it'll be like nothing's changed. Nothing's changed. So that's that's me. And you have the wider circle of people that, yeah, I come home on holidays, two weeks at a time, three weeks at a time. We get together, we go to Mombasa, we do our thing on New Year's and all the rest of it. Um yeah, it's yeah, it's gonna be uh interesting. It's they're busy, they're working, their kids are at school, um, and I'm not working. So there's a difference in terms of how the engagement happens. And I and I acknowledge that. Um so yeah, it we'll we'll I'll find my balance and I'll see what happens.
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SubanTalk me through your day. So you wake up, you go for a walk, you read a book.
SPEAKER_02And I have breakfast.
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SubanUm you go on X, look at how much money you've made on Bitcoin.
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WAV_The_Hip-Hop_Podcast_Intro - Part_1
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SPEAKER_02No, uh it's it depends. Uh you know, like I'll I spent the day in Kibera, I spent time with the Bitcoin community in Kenya, uh getting to meet people that I've known online versus in real time, in real face-to-face. Um yeah, I'm just taking it a day to time. Uh I've got a new apartment, I've got to furnish it, I've got to sort of I've had to deal with the banks, I've got to figure out how to pay all the you know, all the usual stuff. Exactly, all that's good stuff.
SubanMust be very refreshing and freeing waking up and just seeing where life takes you that day.
SPEAKER_02That's that's why that's why I left corporate life.
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SubanYeah. I um I I can't imagine having to wake up and and not knowing because I'm so programmed to have this structure. How long did it take you to make this um the switch?
SPEAKER_02Like two or three years for me to really think this through. Okay.
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SubanWhat was the main reason for you wanting to come back and be like I'm um I think COVID lockdown has a lot to do with it?
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SPEAKER_02Yeah.
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SubanOkay. Thank you so much. It's been great. Thank you.
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