Making Healthy Easy

£2.4 Million Underpants: Immigrant to Founder - Yang Liu Tells All

Calo UK Season 1 Episode 5

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0:00 | 35:13

In this episode, we sit down with Yang Liu, co-founder of JustWears, to unpack her journey from growing up in a cotton-farming village in China to building a multi-million pound sustainable brand in the UK all because of some sweaty balls.

We cover the real environmental cost of cotton, how material science is reshaping fashion, and what it takes to launch a product that people actually want—starting with one of the UK’s most successful Kickstarter campaigns.

Yang also shares her honest take on entrepreneurship, why work-life balance might be a myth, and what it’s really like building a company while preparing for motherhood.

What You’ll Learn

  • How JustWears scaled from idea to global brand
  • The problem with cotton and fast fashion
  • How to win on Kickstarter
  • The realities of startup life
  • Why founders need to focus on decision-making, not just hard work

Get your perfect custom meal plan today at https://calo.app/en-gb
Code: "CALOPOD" for 50% off WEEK 1 and 20% of 2ND ORDER (WEEKLY OR MONTHLY)

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