LET'S MAKE WAVES with Rana AlBasri Mouawad
Your dose of Personal Brand, Marketing & Content Strategy to build a reputation that grows your business and career.
Each episode dives into a business aspect with step-by-step actionable tips, tactics and resources that are designed to help and guide you to find your professional voice, attract interested audience and gain confidence for better business opportunities.
LET'S MAKE WAVES with Rana AlBasri Mouawad
Latest Episodes
Too Humble to Be Found: Why "Letting Your Work Speak for Itself" Stopped Working
Your clients rave about you, your referrals convert, and yet the keynote invitations and media quotes keep going to people with half your results. In this episode, I look at what the research says about modesty, bragging and the hum...
6 Years of Let's Make Waves (and an Invitation for You)
This week's episode is a personal one. Let's Make Waves just hit its 6 year anniversary, and I'm taking the full episode to walk through how it all started, back in 2020, right after moving from Dubai to Canada in the middle of the pandemic.
Why More Research Won't Fix Your Personal Brand
This week, I'm talking about something most personal brand advice skips entirely, the difference between guessing at what's wrong with your brand and actually knowing.I share two lessons that shaped how I think about cl...
Your Content Can Be Valuable and Still Be Completely Irrelevant
Why does your best content get ignored?You've put real thought into it. You know it’s good. But you post and then nothing. A few likes. No comments. No leads.The explanation most founders give themselves: wrong time, wrong algorit...
Faceless Marketing for Founders: Building a Reputation Without Being on Camera
What if showing up on camera is not an option for you? You've tried doing more videos, but there is a real, legitimate reason why video doesn’t work for your life, your culture, your industry, or your comfort level.In this ep...
