Jason is a designer, advertiser, and entrepreneur with a lifelong curiosity about how things are built, and why they end up the way they do. With a degree in design and communications, Jason began his career in advertising, working at the intersection of strategy, storytelling, and visual design, where every decision had to balance creativity with real-world constraints.

Over time, that design mindset carried into entrepreneurship, where systems, processes, and businesses became the medium. Building companies sharpened his interest in tradeoffs, unintended consequences, and the invisible decisions that shape outcomes long after the initial idea is gone.

Jason brings together his background in design, advertising, and business to unpack the thinking behind everyday objects, systems, and experiences. His approach isn’t about judgment or trends, it’s about understanding how history, incentives, and human behavior influence the world around us.