Curious by Design

Why Golf Is Designed the Way It Is

Jason Hardwick Season 1 Episode 23

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0:00 | 11:11

Think about a golf course.


Wide fairways stretching into the distance.

Bunkers placed just close enough to matter.

A flag sitting on a green that looks smooth…

until the ball starts to roll.


Golf feels calm.

Quiet.

Almost simple.


But underneath that simplicity…

is one of the most carefully designed sports in the world.


In this episode of Curious by Design, we break down why golf looks and plays the way it does—and why every detail, from the shape of the course to the number of holes, exists for a reason.


Golf didn’t begin as a perfectly planned sport. Early versions were played across natural landscapes in Scotland, where terrain—not design—dictated the game. Over time, something interesting happened. Instead of removing challenges, designers leaned into them.


Hills became hazards.

Wind became strategy.

Imperfection became the point.


We’ll explore why there are 18 holes, how course architecture evolved, and why features like bunkers and water hazards are placed exactly where they are. From legendary designers like Old Tom Morris to modern championship layouts, courses are built to test decision-making as much as skill.


You’ll also see how psychology shapes the game. Why shorter putts can feel harder than longer ones. Why risk and reward are built into every hole. And why consistency—not perfection—is what defines great players.


Even the equipment is engineered with precision. Club design, ball aerodynamics, and course maintenance all influence how the game is played—often in ways most players never notice.


Because golf isn’t just about hitting a ball toward a hole.


It’s about navigating a system designed to challenge you…

mentally, physically, and strategically…

one decision at a time.


The next time you stand on a tee box, take a moment to look around.


Every bunker.

Every slope.

Every distance.


None of it is random.


It’s all part of a design that turns a walk across a field…

into a test of patience, judgment, and control.


That’s Curious by Design.

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SPEAKER_01

Welcome to Curious by Design. I'm your host, Jason Hardwick. This is the show about how things get built and why they end up the way they do. We tend to think design is about logos, architecture, or how something looks. But in reality, design is about choices. It's about trade-offs. It's about the invisible decisions that shape businesses, cities, systems, and even our everyday lives. On this podcast, we explore the thinking behind the work, how we got here, what worked, what didn't, all starting from the same place. Curiosity. A way to understand what's working, what's broken, and how we might design things better. If you've ever found yourself asking, why did they do that? You're in the right place.

SPEAKER_00

This is Curious by Design. Think about a golf course.

SPEAKER_01

Wide open land, rolling hills, perfectly cut grass. A small white ball sitting still. A player steps up, takes a breath, and swings. The ball launches into the air, hundreds of yards before landing somewhere in the distance. And then they do it again and again, until eventually the ball drops into a hole just over four inches wide. Golf feels simple. Hit the ball, walk to it, hit it again. But beneath that simplicity is one of the most carefully evolved games in the world, a sport shaped over centuries by geography, weather, mathematics, and human behavior. Because golf wasn't invented all at once, it was discovered. The origins of golf trace back to Scotland in the fifteenth century. As early as fourteen fifty seven, the game had become so popular that King James II actually banned it. Not because it was dangerous, but because people were playing too much and neglecting military training. Archery practice was considered more important, so golf was outlawed, which, ironically, only confirms how popular it already was. The early version of golf looked very different. There were no manicured courses, no standardized holes, no consistent equipment. Players used sticks to hid balls made of wood or leather across natural terrain, sand dunes, coastal grasslands, uneven ground. These environments became known as lynx land. The word lynx comes from the old English word hink, meaning rising ground or ridge, and it's still used today to describe traditional seaside golf courses. One of the most important places in golf history is Saint Andrews, often called the home of golf. The course dates back to the early 1500s, and it helped standardize many of the rules still used today, including something surprisingly specific, the number of holes. Originally, golf courses didn't have a fixed number of holes. At St. Andrew's, there were twenty two holes. But in seventeen sixty four, the course was modified. Some holes were combined, reducing the total to eighteen. That number stuck, not because it was mathematically perfect, but because it worked. And over time, eighteen holes became the standard, a design decision that now defines the entire sport. Golf is also unique in how it uses space. Most sports have fixed field dimensions, basketball courts, football fields, soccer pitches, all standardized. But golf courses are different. Each one is unique, shaped by the land itself. Take Augusta National Golf Club, home of the Masters Tournament, founded in nineteen thirty three by Bobby Jones and Clifford Roberts. The course opened in nineteen thirty four, and it's one of the most carefully designed golf environments in the world. Augusta is famous for its precision. Every blade of grass, every slope, every bunker placement is intentional. The greens are fast, extremely fast, measured by something called the stint meter. Augusta greens often run between twelve and fourteen on the stint meter scale, which means a ball rolls incredibly far with very little force. That design forces players to think differently. Control becomes more important than power. Even the holes have names Azalea, Amen Corner, Golden Bell, each one with its own identity, its own challenges, its own design philosophy. Golf course design is often described as architecture, because designers shape how players experience the game. One of the most influential golf course architects was Alistair McKenzie, who helped design Augusta National. McKenzie believed courses should be strategic, visually deceptive, and playable for all skill levels, which means a course should challenge professionals, but still be enjoyable for amateurs. That idea shows up everywhere in golf design, wide fairways with hidden dangers, bunkers placed where players naturally aim, slopes that redirect the ball in unexpected ways. The course isn't just a setting, it's an active participant in the game. Now let's talk about the ball, because the golf ball itself is a masterpiece of design. Early golf balls were smooth, but modern golf balls have dimples, typically between three hundred and five hundred dimples. And those dimples do something counterintuitive, they reduce air resistance. A smooth ball actually travels less efficiently, because it creates more drag. Dimples create turbulence, which keeps airflow attached to the ball longer, reducing drag, and allowing the ball to travel farther. A dimpled golf ball can travel nearly twice as far as a smooth one. That's not a small improvement. That's a fundamental redesign of how objects move through air. Now consider the clubs. Golfers don't use just one. They carry up to fourteen clubs, each designed for a specific purpose, drivers for distance, irons for control, wedges for precision, putters for finishing. Each club has a different angle, called loft, which determines how high and far the ball travels. This creates a system of tools, where players choose not just how to swing, but what to swing. And then there's the scoring system. Golf doesn't reward speed or direct competition. It rewards consistency. Each hole has a par, the expected number of strokes to complete it. Most courses are par seventy two, meaning seventy two strokes for eighteen holes. If you score below par, you're doing well. Above par, you're struggling. But what's interesting is how success is measured. In many sports, you succeed most of the time. In golf, you fail constantly. Even the best players in the world miss shots, miss putts, make mistakes, which makes golf psychologically unique. You're not trying to be perfect, you're trying to be slightly better than imperfect, over and over again. And that's why golf is often described as a mental game, because the physical action is simple, hit the ball, but the environment is unpredictable. Wind, terrain, pressure, and your own thoughts. The Masters, held every year at Augusta, brings all of this together. First played in nineteen thirty four, it's one of golf's four major championships, but it's the only one played at the same course every year, which makes it different. Players don't just compete against each other, they compete against the course, and the history of the course. Augusta has traditions, the green jacket, awarded to the winner, the champion's dinner, started by Ben Hogan in nineteen fifty two, where past winners gather, and the defending champion chooses the menu. Even the broadcast is different. Minimal commercials, calm commentary, natural sound. The experience is designed to feel quiet, focused, respectful, almost like the sport itself. The next time you watch a golf tournament or step onto a course, notice what's really happening, the layout of the land, the placement of hazards, the design of the ball, the structure of the game. Every element has been refined over hundreds of years. Not all at once, but slowly, through trial, through adaptation, through design. Because golf isn't just a game played on grass, it's a system shaped by nature and perfected by intention.

SPEAKER_00

And that is Curious by Design. Thanks for listening to Curious by Design.

SPEAKER_01

If something in this episode made you pause, rethink a decision, or see the world a little differently, that's the point. Design isn't just something we consume, it's something we participate in every day, whether we realize it or not. If you enjoyed this conversation, consider subscribing, or sharing the show with someone who's ever asked, why is it like that? And if you want to continue the conversation, you'll find links, notes, and future episodes wherever you're listening, or in the show description. Until next time, stay curious.

SPEAKER_00

And remember, nothing ends up the way it does by accident.