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The Motii Playbook
The Motii Playbook is a weekly business podcast focused on the real systems behind growth.
Hosted by the Motii team, the show explores how modern businesses can create momentum through smarter sales processes, connected systems and practical technology decisions.
Each episode highlights one key shift, one system improvement and one measurable result — helping business owners, sales leaders and operations teams scale with clarity and confidence.
Featuring expert conversations with Motii consultants and leading technology partners, this podcast is built for teams who want practical progress, not empty growth advice
The Motii Playbook
Why Your Business Is Worth Less Than You Think
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What it Really Takes to Build a Valuable Business: Insights from Graham Morgan
In this episode, Fred Schnell interviews Graham Morgan, Managing Director of Morgan Shaw Advisory, to explore what makes a business truly valuable and how owners can prepare for eventual sale. Graham shares essential hidden blind spots, valuation principles, and the importance of systems, team, and future-proofing insights; empowering owners to think differently about their businesses.
In this episode:
- Why most businesses aren’t ready when owners decide to sell
- The top three blind spots that hinder business sale readiness
- How financials, leadership, and growth plans influence valuation
- The typical timeline for selling a business — 12 to 18 months
- The significance of systems, data accuracy, and recurring revenue in valuation
- How core metrics like EBITDA and multiples determine business worth
- Practical steps to improve data, systems, and workforce to boost value
- Why businesses with strong leadership and documentation sell faster and at higher multiples
- Graham’s advice: Think like a potential buyer — always be prepared
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