What's Got the World Talking?
What’s Got the World Talking? is the marketing podcast that explores the topics grabbing attention in the world of PR, social media and marketing comms.
Brought to you by award-winning PR and social media agency WPR, each episode takes the latest hot topic and brings industry experts together to chat through the implications for the UK marketing industry.
Whether you’re a CMO looking for industry-leading insight and a fresh take on the challenges facing the sector, a marketing manager seeking practical advice on strategy or tactics, or someone new to the industry who wants to learn, this is the marketing podcast for you.
Web: www.wpragency.co.uk
LinkedIn: www.linkedin.com/company/wpr-agency/
What's Got the World Talking?
Why Creativity Matters More Than Ever
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In this episode, we're looking at a big topic - creativity. It sits at the heart of our industry but is a hotter topic than ever as, with the rise of AI and the increasing presence of technology in every aspect of our professional and personal lives, authentic human creativity is firmly back in the spotlight.
What does creativity mean in today's marketing landscape? Where does creativity sit in the marketing funnel? Does AI have a role to play? How do you keep creativity flowing while keeping an eye on commerciality? Can (and should) you be taking a more creative approach to your marketing strategy and campaigns?
Jane Ainsworth, managing director of WPR, is joined by associate creative director Dan Gabriel to discuss all these points, while also sharing some personal creative highlights and explaining why 'glitter gravy' will be inscribed on Dan's headstone.
If you're fascinated by the topics that get the marketing world talking, make sure you don't miss an episode of What's Got the World Talking?
Web: www.wpragency.co.uk/podcast
YouTube: WPR Podcast - YouTube
LinkedIn: WPR Overview | LinkedIn