What's Got the World Talking?
What’s Got the World Talking? is the marketing podcast that explores the topics grabbing attention in the world of PR, social media and marketing comms.
Brought to you by award-winning PR and social media agency WPR, each episode takes the latest hot topic and brings industry experts together to chat through the implications for the UK marketing industry.
Whether you’re a CMO looking for industry-leading insight and a fresh take on the challenges facing the sector, a marketing manager seeking practical advice on strategy or tactics, or someone new to the industry who wants to learn, this is the marketing podcast for you.
Web: www.wpragency.co.uk
LinkedIn: www.linkedin.com/company/wpr-agency/
Episodes
12 episodes
Careers Special: Getting into Comms
In this episode of What’s Got the World Talking? we’re turning our attention to a topic close to our hearts: careers in PR and communications.It’s an industry offering incredibly varied and rewarding career paths, but many peopl...
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GEO Explained: How AI is Reshaping Brand Discovery
In this episode of What’s Got the World Talking?, we’re talking about Generative Engine Optimisation – otherwise known as GEO - and how AI-powered search is reshaping brand discovery.Search is no longer just about rankings and c...
The Role of Consumer PR in 2026
In this episode of What’s Got the World Talking? we’re turning our attention to the role that consumer PR can – and should – be playing for brands in 2026: specifically, the all-too-often underestimated contribution it can make to bran...
B2B vs Consumer: Lessons Worth Learning
In this episode of What’s Got the World Talking? we’re exploring the relationship between consumer and B2B marketing – two disciplines that are often positioned as opposites, but are increasingly overlapping in how they think, create a...
Crisis Comms in a 24/7 World
In this episode of What’s Got the World Talking? we’re exploring the topic nobody wants to think about but everybody should: crisis comms. Brands have always had to deal with reputational risk. But in recent years, not only...
Trade Media: How is it Evolving?
In this episode of What’s Got the World Talking we’re taking a deep dive into part of the media ecosystem that doesn’t always get the spotlight it deserves: trade media.As audiences fragment and AI reshapes how information is di...
Organic Social in 2026: What Marketers Need to Know
In this episode of What’s Got the World Talking? we’re exploring the power and potential of organic social in 2026.Jane is joined to discuss this pivotal aspect of brand marketing by B2B and B2C specialists Alex Dixon, senior so...
Making Sense of Meta’s New Reality
In this episode of What’s Got the World Talking? Jane is joined by senior paid media director Rob Lewis to unpack potentially one of the biggest shifts in paid media – Meta’s rapidly changing ecosystem. For brands leveragi...
Celebrity vs Influencer: What Works for Brands in Today’s Fame Economy?
How do we define ‘celebrity’ in 2026? We’re discussing whether traditional celebs can still drive real impact, when influencer relevance trumps reach, and which sectors should (or absolutely shouldn’t) bother with a famous face. From red flags ...
PR and Regional Media: What Works Now
The regional news landscape in the UK has changed dramatically over the last decade and how people are consuming their local news has changed too. What is the opportunity here for brands and are enough brands recognising and capitalising on the...
Is AI Changing How Publishers Drive Traffic To Their Sites?
Everyone is talking about the impact of AI. But in the world of media and PR, what specific impact is AI having on how traffic to publishers’ websites? Is it a brave new world or the wild west out there? Is AI rewriting the rules of journalism ...
Why Creativity Matters More Than Ever
In this episode, we're looking at a big topic - creativity. It sits at the heart of our industry but is a hotter topic than ever as, with the rise of AI and the increasing presence of technology in every aspect of our professional and personal ...
