What's Got the World Talking?
What’s Got the World Talking? is the marketing podcast that explores the topics grabbing attention in the world of PR, social media and marketing comms.
Brought to you by award-winning PR and social media agency WPR, each episode takes the latest hot topic and brings industry experts together to chat through the implications for the UK marketing industry.
Whether you’re a CMO looking for industry-leading insight and a fresh take on the challenges facing the sector, a marketing manager seeking practical advice on strategy or tactics, or someone new to the industry who wants to learn, this is the marketing podcast for you.
Web: www.wpragency.co.uk
LinkedIn: www.linkedin.com/company/wpr-agency/
What's Got the World Talking?
Is AI Changing How Publishers Drive Traffic To Their Sites?
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Everyone is talking about the impact of AI. But in the world of media and PR, what specific impact is AI having on how traffic to publishers’ websites? Is it a brave new world or the wild west out there? Is AI rewriting the rules of journalism and PR? And how should marketers and PRs be responding or adapting to this new reality?
Jane Ainsworth, managing director, is joined in this episode by Amy Brookbanks, senior news director and a former Sun editor, and content director Tom Went to shed light on these questions and many others. From how journalists are adapting to the challenges and opportunities AI is generating to why exclusives are a powerful option for PRs, we explore this fascinating and fast-moving topic.
If you're fascinated by the topics that get the marketing world talking, make sure you don't miss an episode of What's Got the World Talking?
Web: www.wpragency.co.uk/podcast
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