Fully Booked STR
Fully Booked STR, presented by Yada, is a practical growth podcast for short-term rental property managers. In each episode, we help you grow your STR occupancy and business overall. Topics include plugging revenue leaks so you get more direct bookings, repeat guests, and owner leads. We cover why fully booked is not just about demand but about systems, how follow-up turns trust into revenue, and what a modern revenue system can look like for serious STR companies.
Episodes
19 episodes
19. Why Every STR Operator Needs a Guest Sales Team
The best guest sales team may already work inside your STR business.In this episode, Steve and Petar explain why every short-term rental operator needs a deliberate sales function, even if it is just one focused hour a week. They cover ...
18. Marketing Attribution for Short-Term Rentals
Marketing attribution does not need to be perfect to be useful.In this episode, Steve and Petar explain how short-term rental operators can connect marketing activity to repeat and direct bookings using tracked links, attribution window...
17. The Smartest Ways to Use AI as an STR Operator
AI can do far more for short-term rental operators than write messages or summarize notes.In this episode, Steve and Petar explain where AI creates real value across hospitality operations: turning reservation data into useful insights,...
16. The Guest Relationship is the New STR Booking Channel
The most important booking channel in short-term rentals isn't Airbnb, Vrbo, or even a first-time direct booking—it's the guest relationship.In this episode, Steve and Petar explain how thoughtful brand touches, visible hospitality, gue...
15. When is the best season to market your STR?
The best season to market your short-term rental is this season.In this episode, Steve and Petar explain why STR marketing should continue during high season—not wait until occupancy slows. Busy periods are the best time to capture gues...
14. The Data Behind 3.5 Million Bookings
Most short-term rental operators are sitting on a goldmine they completely ignore: their past guests. In this episode, Petar Ojdrovic and Steve Haase of Yada break down the massive data profile of over 3.4 million guests to show you exactly how...
13. Use guest data to improve direct bookings
In this episode of Fully Booked STR, Steve Haase and Petar Ojdrovic explain how short-term rental property managers can use guest data to drive more direct bookings and repeat stays. They cover how past guest history, booking patterns, stay tim...
12. Bold Hospitality: Building a More Profitable STR Business
In hospitality, playing it safe can feel responsible — but it can also keep your business stuck.In this episode of STR Sovereignty, we explore the entrepreneurial mindset required to build a stronger, more profitable short-term re...
11. Growth in a Box: STR Marketing Automation for the AI Age
Most STR operators have the guest data. What they don’t have is a system that turns it into bookings.In this episode, we unpack the idea of Growth in a Box: how Yada helps short-term rental operators automate the marketing that usually ...
10. The Messaging Upgrade Nobody Told You About
This episode we dive deep into RCS (Rich Communication Services): the "grown-up" version of SMS that is officially changing the game for Short-Term Rental operators.With Apple finally joining the party in late 2024, the "iPhone ba...
9. Proven Airbnb Marketing Strategies for Direct Bookings
Stop paying the "middle-man" tax. In this episode of STR Sovereignty from Yada, we reveal the proven Airbnb marketing strategy to drive consistent direct bookings.We cover:Why your reliance on major platf...
8. The Loyalty Loop: Activating Your Database for Direct Booking
Stop leaving money on the table and start closing the loop.In this episode of STR Sovereignty, we’re diving deep into the single most undervalued asset in your short-term rental business: your past guest list. Most h...
7. Capturing Guest Emails: From 5% Repeat Rate to Scalable Growth
Most short-term rental operators are working harder for less. While OTAs like Airbnb and VRBO provide the volume, they often mask guest data, leaving hosts with a "leaky bucket" where repeat business hovers at a dismal 5%.In this episod...
6. Beyond the Inbox: SMS, Email, and the New Rules of Guest Engagement
Most hospitality marketing ends up in the "Promotions" tab or, worse, the trash. Join Petar and Steve from Yada as we show you how to cut through the digital clutter. Learn how a multichannel approach helps you stay top-of-mind and turn one-tim...
5. The Data Bottleneck: Why Broken Integrations are Killing Your Results
In this week’s STR Sovereignty podcast, we’re diving into the three primary friction points currently stalling growth for STR operators. After analyzing data from a dozen recent strategy sessions, one thing is clear: 'Shelfware' is the silent k...
4. How to Empower Your STR Guest Services Team to Make You Money
Most STR property managers treat their guest comms department as a cost center... a necessary evil where they pay bottom dollar to "firefighters" who spend all day answering the same questions about Wi-Fi passwords and check-in times.In...
3: How to Master Direct Bookings & Off-Season Growth with Brett Johnson of Henry House
Most STR operators settle for whatever the Airbnb algorithm gives them. Brett Johnson of Henry House is doing the exact opposite. In this episode of the STR Sovereignty Podcast, we dive deep into the innovative marketing strategies Brett uses t...
2. What it Takes to Automate Your STR Business — Above the Line and Below the Line
In this episode of the STR Sovereignty Podcast, Petar Ojdrovic and Steve Haase, co-founders of Yada, pull back the curtain on true automation for Short-Term Rental operators.What We Cover:The "Above-the-Line" Strategy: How to automa...
Why Airbnb is Hiding Your Guest Data (and How to Take it Back)
The Short-Term Rental industry has a control problem. For too long, operators have been at the mercy of the "OTA Overlords"—paying high commissions for the privilege of being ghosted by their own guest data. If you’re tired of masked ema...
