After You Decide with Shir Shelef
The decision to change your life is the easy part. The work begins After You Decide.
Hosted by business mentor, consultant and strategist Shir Shelef, this show is the bridge between your current expertise and the scalable, premium business you’re ready to build.
Whether you are a corporate leader looking to consult, a creative entrepreneur ready to pivot, or a founder struggling to turn 'busy' into 'profitable,' Shir delivers the blunt truth on ideal clients, sales conviction, and high-performance habits.
We don’t do generic advice here. We do implementation. From signing your first 30 clients without a single Instagram post to building a life that supports every ounce of success you have ever dreamed of. This is the audio library for the woman who is tired of playing small.
You’ve already decided you want more.
Now, let’s build the business that supports it.
Episodes
30 episodes
3 Things to Embody for an Unshakeable Business (Harsh Truths)
We often think that scaling a high-performance business requires a complex new funnel or a viral content strategy. But the biggest shifts aren’t about what you’re doing... they’re about the standards you hold. In this episode, I’m breaking down...
5 Ways to Reset and Reconnect to What You’re Building
Every founder hits a wall where the vision feels "wrong" and the urge to burn it all down feels like the only logical exit. But more often than not, overwhelm isn't a sign that your business is failing... it’s a signal that you’re carrying too ...
Stop Trying to Perfect Your Offer, Start Embodying Your Conviction
Your conviction is the most valuable asset in your business, but most founders are busy hiding behind "polishing" their offers because it feels safer than being honest about the solutions you actually provide your clients. In ...
After You Decide It's Time to Scale: 9 Questions to Ask Yourself First
Before you make another move on scaling your business—put the mouse down, close the Canva file, and step away from the spreadsheet. You need to listen to this first. Most founders think scaling is about adding more offers and reaching more stra...
Are You Building for Quick Wins or the Long Game?
In a world of refreshing your metrics every 5 minutes and two-day shipping, we’ve become addicted to the quick wins. We’ve been told to shrink our expertise into 90-second videos, but we’re all wanting something deeper. Today, I’m p...
Your Next Era of Success Requires a Higher Capacity for Growth: How to Lead from a Regulated Place w/ Jordan Flynn
Strategy is half the equation; the other half is your capacity to hold the growth. In this episode, Life transformation coach and somatic practitioner; Jordan Flynn sits down with me to discuss the intersection of high-level business and nervou...
Beliefs & Actions Over Hacks: 4 Uncomfortable Beliefs That Will Actually Support You in Scaling
I’ve said it before and I’ll say it again, one of my favorite quotes is "The magic you’re looking for is usually just in the work you’ve been avoiding." I know, I hate that it’s true too.Every December, right around my birthday (cl...
4 Ways to Connect & Identify Your Next Client in the DMs
If you're someone who's just posting and waiting... waiting for someone to fill out that form in your bio, waiting for someone to message you about that CTA in your stories, this episode is for you.In this episode I'm breaking down the f...
The Year I Stopped Blaming the Algorithm (And Found My True Passion Inside the Work I Was Already Doing)
If you're standing at your own pivot point right now, scared to post the thing that doesn't match your old content, worried it'll tank your numbers, this episode is for you.This is a permission slip to stop reading a dropping...
5 Sales Shifts That Turned Calls Into Conversations (And Why I Don't Believe in High-Pressure Tactics)
In this episode I'm breaking down the five things I changed about how I sell that took me from dreading sales calls to genuinely loving them, and helped me sign aligned clients along the way. We get into the moment that change...
The 5 Things I Am Radically Intentional About In Q3
At the beginning of this quarter, I looked at where I'm actually being intentional in my business: posting, offers, systems, what I consume, how I move my body.In this episode, I break down exactly where being intentional is playing out,...
After You Decide You Want Your Dream Clients, Not Just Any Clients
There was a point in my business where I stopped trying to serve everyone. I got radically clear on exactly who I want to work with, and that one shift changed everything. My client retention went up, the trust got deeper, and the results my cl...
Q2 Breakdown: Posting Less, Working With & Welcoming Aligned Clients: Here's What Actually Happened
In Q2, I focused on behind-the-scenes work and less posting... truth be told, I have posted less to my feed this quarter, and yet, in the final week of Q2, five client renewals and three brand new aligned clients. In this episode, I...
Are Your Dating Patterns Your Business Patterns? Here Is What They're Telling You w/ Lydia Klemensowicz
In this episode, I sat down with Lydia Klemensowicz, a dating coach and matchmaker who is revolutionizing the methods in which ambitious women approach dating.Instead of protect...
How To Stop Starting Over When You Already Have Everything You Need
I recorded this episode for the woman who has spent years inside a company, a studio, an industry, building real results for real people, and one day realized the values no longer align. And now you are standing on the other side of every...
The Dream Life You're Building Toward Is Already Here (Here's How You Can Actually See It)
Building a life you don't want to escape from isn't a business model, but rather starts with a decision.If you have been waiting for the right moment to start living the way you actually want to live... to travel, to work from anywhere, ...
Are You In The Exact Moment That Will Change Everything? (I didn’t know mine was until 3 years later)
When it feels like nothing is happening, When you have been building for a while, whether that is inside someone else's company, or your own business and now you are figuring out how to make this season yours. Three years ago I was ...
After You Decide You Want to Trust Yourself Again (the habits that made it happen for me)
In this episode I'm sharing habits I've built into my life that have nothing to do with posting more, learning more, or doing more and everything to do with what I protect.Most people who feel stuck in their business are not stuck becaus...
Honest Lessons from the First Few Weeks of Launching Something Brand New (and none of them are about the thing itself)
In this episode I'm sharing hones lessons from the first weeks of launching something completely new in my business - in my case: this podcast. What got tested, what surprised me, and what I would tell anyone who has been waiting for t...
6 Questions To Help You Figure Out What To Build Next In Your Career, Business And Life
You have spent years building something real. You know things that took time, failure, and real experience to learn. And yet somehow you're still sitting on the question of what to actually do with it next... whether to go deeper, pivot, or fin...
Voicenote to a Client: How to Deal with Unaligned & Difficult Situations
Listen in on a voice note I sent to one of my one-on-one clients after she reached out to me between sessions. What she was navigating is something I hear from almost every talented service provider at some point.This one is for the coac...
4 Fears That Almost Stopped Every Pivot Of Mine (and the one question that got me through)
The fears that actually kept me up before every pivot, and none of them are the ones that always get talked about. Not "will anyone buy from me." The ones underneath that.In this episode I'm getting into what was really going on in my he...
Fear of Rejection Is Quietly Killing Your Next Chapter. Let’s fix that.
You've already decided what you want to build. You know what the next move is. So why does it feel like you're doing everything except that?In this episode I'm talking about the real reason so many people stay busy without actually movin...
Life Update: A Launch I Almost Cancelled, A Stranger Walked Into Our Airbnb, & A Spontaneous Trip to Japan
This one is a full life update the real behind-the-scenes of the last six weeks, the good, the unexpected, and everything in between.A podcast launch that almost didn't happen, a stranger who walked into our Airbnb at midnight, ski...
The 5 Unexpected Daily Habits That Make Your Dream Clients Want to Hire You
In this episode, I am breaking down the five daily habits to do consistently that make people want to hire you & work with you. In this episode:The habit that is the biggest ick in business and why it is costing you ...