The Sales Tax People Podcast
Sales tax has been breaking businesses since before the internet existed. The Sales Tax People have been fixing that since 1992.
With 35,000+ projects completed, $100.5 million in sales tax saved, and experience across 13,000+ states and jurisdictions, we've seen it all — and we talk about it every week.
The Sales Tax People Podcast is your front-row seat to real conversations with the people who live and breathe sales tax. Danny Wright, Jason Parr, and Paul Johnson go roundtable on new legislation, industry know-how, and the kind of stories that only come from three decades in the trenches. Plus, we sit down with business owners and entrepreneurs to hear their journeys — and the moments where getting sales tax right changed everything.
No textbooks. No panic. Just the people who've done this 35,000 times, breaking it down for you.
The Sales Tax People Podcast
Ceretax CEO Mike Sanders on Building a Better Sales Tax Solution | Full Interview
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Ceretax CEO Mike Sanders shares the complete story behind building an enterprise indirect tax software platform designed to solve the most complex sales tax challenges in the market. From serial entrepreneurship to assembling an all-star team, Mike reveals how Ceretax was built from the ground up to compete with legacy incumbents like Avalara and Vertex — with better technology, superior support, and lower cost.
---
📌 **KEY TOPICS COVERED:**
✅ Enterprise indirect tax software architecture & technical differentiation
✅ Proprietary GIS geospatial system with rooftop-level tax boundary precision
✅ Fish-to-pond-to-ocean market entry strategy for complex tax verticals
✅ Competing with Avalara and Vertex on technology, service, and price
✅ AI integration roadmap for tax calculation and efficiency analysis
✅ Startup challenges: VC market shifts, pivots, and headcount reductions
✅ Customer success philosophy vs. documentation-and-disappear models
✅ Microservices architecture enabling scalable AI and partner integrations
✅ Platform-first model empowering SIs, VARs, and CPA partners
✅ Upmarket expansion path from mid-market to SAP/Oracle enterprise clients
---
If you're wondering what is your next step in regards to sales tax compliance, give us a call.