Kristin Klingshirn (Part 1): Building Your Own Brand Under Someone Else's

Kristin Klingshirn spent fourteen years as co-host of The Bert Show, one of Atlanta's most listened to morning radio programs, after building her radio career from setting up sound equipment in Cincinnati to overnight shifts in Lexington to mornings in Raleigh. 

When Burt retired last October, Kristin launched The Kristin Show with a staff of two instead of eleven. In this episode, part one of a two part conversation, Kristin and Justin talk through what it means to build a personal brand while working under someone else's name, why going all in on one thing for fourteen years was worth the side hustles she gave up, and the story behind a viral Easter Bunny video that pulled in 1.5 million views.

Transcript

SPEAKER_01 0:00

I don't have any regrets. I do feel like whoever's listening might be able to learn from some of my mistakes or missteps. I am an all or nothing person to a fault. When it came to the Burt show, I didn't pursue any side hustles because I gave the show my all. I know what I'm capable of, and I also know what I'm not capable of. And so if I spread myself too thin, it's going to be a detriment to everybody around me. And I really did at that time choose to put my whole into the Burt Show and make that as successful as possible. No, no, sincerely, no regrets whatsoever.

SPEAKER_03 0:44

Welcome to the Justin Landis Show, your real estate podcast about having conversations, building relationships, and creating freedom. And with today's guest, I am switching seats from our usual. Usual, she usually she is saying, Hello, this is Kristen from the Kristen Show. I'm here with Justin Landis, CEO and realtor of the Justin Landis group. But today, I'm saying, hey, I'm Justin Landis with the Justin Landis Show, here with Kristen Klingharn, the founder and host of the Kristen Show. So we're in we're in opposite seats today.

SPEAKER_01 1:13

I know it's I'm not gonna lie, it's a little bit weird, but I kind of like it. I kind of like it too. And you're the first person to call me founder of the Kristen Show.

SPEAKER_03 1:20

You are the founder. You're the founder and host.

SPEAKER_01 1:22

Yeah, I guess so, with my name being on it and everything. Yeah, I do feel like I need to be like, hi, Justin Landis, CEO and realtor of the Justin Landis group. It's good to see you.

SPEAKER_03 1:30

It just rolls off your tongue. I love when you say it. All right. So, Kristen, you've been in radio for a long time. Tell us how did that radio career start? Give us a little update to what it took to get to where you are.

SPEAKER_01 1:38

See, you're so kind trying to hide my age by not telling people how long I've been in radio. Um, I've been doing radio for 23 years now. And um, I started in promotions, not on air. So promotions are the people behind the scenes that when we go out to appearances, we're the ones setting up the tents. Um, this was back in the day. So I was putting like actual technical equipment together. I'm not gonna share how many times I electrocuted myself, but it probably after you listen to this podcast, you'll probably get a better understanding.

SPEAKER_03 2:08

From knowing you, I would bet you're better on air than putting technical equipment together.

SPEAKER_01 2:13

Um, but I used to have to put these giant antennas together and like this Marty system and these speakers on top of the van. So imagine me doing that. And um, promotions doesn't pay very well, man. But I loved radio from the moment I stepped into the station. And I was like, man, I really want to be one of those people called talent. Like, I want to be on air. Um, and not just for the financial gains, but also it it just it looks so cool and so and so fun. So I was working in Cincinnati at the time, and the PD was like, no, you don't have what it takes to be on air. And there is nothing I love more than proving people wrong.

SPEAKER_03 2:55

That was the catalyst.

SPEAKER_01 2:56

That's all I needed, man. I just needed somebody to tell me no. That honestly is like the greatest motivation sometimes when somebody tells you no. And um, my old marketing director back in Lexington, Kentucky, where I was born and raised, he was like, Hey, we want you to come back. Because I had left that position to go to Cincinnati to follow a boy, and that didn't work out anyway. I digress. So um Michael calls me up and he's like, Hey, will you come back? And I'm like, Yes, but only if you give me an on-air shift. So I like, I will come back and do promotions for you, but I need an on-air shift. So they gave me overnights on the rock station.

SPEAKER_02 3:34

Wow, I like it.

SPEAKER_01 3:35

So I was kitten on WKQQ. I know you're so jealous, right?

SPEAKER_03 3:40

I don't think I knew that.

SPEAKER_01 3:41

Yeah, my first radio name was Kitten. And you do not get to choose your radio name. Your radio name gets chosen for you. And it was Dolphin that decided I needed to be kitten.

SPEAKER_02 3:52

Wow.

SPEAKER_01 3:53

So uh yeah, kitten kitten was born, and then um I started doing overnights at the rock station double Q, and that graduated into a weekend shift, and then that graduated to me hanging out with Monkey Boy in the afternoons.

SPEAKER_03 4:06

A lot of animals.

SPEAKER_01 4:07

Yeah, yeah, there really is. We there was a juice box though. Um there was a juice, and there was the dude as well. Um, you guys should start doing like nicknames and real estate.

SPEAKER_03 4:16

Maybe that, maybe that is what our real estate agents are missing. We don't have the right nicknames. I think so.

SPEAKER_01 4:20

I mean that might be an avenue, you guys.

SPEAKER_03 4:22

All right, I'll put that in the I'll put that on the idea list.

SPEAKER_01 4:25

So I'm in, um I love making a long story longer, so you're welcome. I was in Lexington because I I'd gone back and radio. I I don't know about real estate, but radio is a very small industry and everybody kind of knows everybody. And like that's why relationships matter. Very much so, hugely so. And so you you never want to burn a bridge in any industry that you're in, but you know, especially radio. So um I'm doing they're doing promotions, and you know, kittens doing her thing on double Q. And I get a phone call from uh Randy West, who is one of my radio mentors, and we had crossed paths in Cincinnati. And she was now a program director in Raleigh, and they were looking for woman co-hosts for their morning show. And she calls me up and she's like, Have you ever thought about doing morning radio? And I was like, No, because it's in the mornings and I'm not a morning person. And um, but I was Oh, how ironic, not a morning person. You have no idea. Justin, seriously, I am not. And everybody's like, How do you get up? And I was like, I got paid. Like, if you're gonna pay me to wake up early, then I can I can handle that. So I went and I auditioned for Bob in the showgram in Raleigh, North Carolina, having never done morning radio. Um, the furthest I had ever gone away from home, from a hometown in Kentucky. And it was, I'm not kidding, um, after the first break, we knew there was really good chemistry in the in this in the studio and in the room. And um so radio has evolved over the years, and we definitely can't get away now with what we used to do. So we're going back 20 years now when I was auditioning for Bob in the showgram, and I was one of the guest Vijay Js, Justin. So they were having a uh Vijay J contest to see who the next woman would be on the morning show. And yeah, I do yeah, you gotta, yeah, morning radio, that kind of shtick and uh rock radio. So um I was the winning Vijay J.

SPEAKER_03 6:26

Congratulations.

SPEAKER_01 6:29

I got the gig. Um, and I actually like I remember the moment like when we were in studio and we were just the banter was bantering, and it just it felt right. And so Bob offered me the job, and I was like, yes. And that's like, gosh, yeah, that'll be almost 20 years ago that my morning show radio kicked off. And after five years there, obviously y'all may be familiar with the Bert Show.

SPEAKER_03 6:53

Yeah, so people in Atlanta, a lot of people in Atlanta know you from the Bert Show.

SPEAKER_01 6:56

Yeah, so the Bert.

SPEAKER_03 6:57

And so when you started that, I remember you were saying, you're like, hey, I'm gonna go all in on this at this point. Yeah. Tell us what that looked like to you got to the Bert show, and you're like, I'm gonna go all in on this.

SPEAKER_01 7:07

Yeah. So when I saw in the radio trades that Melissa Carter was leaving, um, I immediately hit up Bert, who again, this is a small industry, and he and I had crossed paths, and I'm like, I want this gig. And I emailed him every single day. And I would send him um an air check.

SPEAKER_03 7:25

What were you sending in the because this is very relevant to real estate of like, hey, yeah, I want this business, I want this opportunity. You know, it's like, what were you emailing him every day?

SPEAKER_01 7:33

All right, so and I love that I still have my old Yahoo account so I can go back and look at all the stuff that I was like emailing him. And so I would send him, because like an American Idol was really huge then. So every air email check I was I would send is like my golden ticket, because I was can I was treating it like my golden ticket to Atlanta and that he would he would accept and and and bring me here. So I was just sending little clips from the show. So if I had a like a funny moment or a good storytelling arc, if I did, I would send him my parody songs because I was doing parody songs at the time, anything and everything. I was reading Tina Faye's book.

SPEAKER_03 8:10

Was he responding to these emails?

SPEAKER_01 8:11

Absolutely. Yeah, no, for sure. For sure. He was responding. And I mean, I just I I literally I put it all out there because I feel like vulnerability is key. And when it comes to radio, it's kind of it's it's sad, but it's true. Like the more of a hot mess you are, the better you're gonna be on air. So going in polished was never my goal. Going in as myself was. Yep. And I think if you can see that authenticity and you're genuine, and obviously you got to back it up with the hard work. And you know, there's a certain radio IQ, and I'm sure there's a real estate IQ as well. When you put all of that down, how can somebody say no? And Burt can say, And so he said yes.

SPEAKER_03 8:54

He can say no. So he said yes. And yeah, we're gonna, so we're we're actually gonna do two episodes, this episode and the next one. And the next one wanna talk a lot about that vulnerability and being yourself and authentic that you have definitely done and that has a great parallel, I think, to to real estate. To continue here though, so you had a great run. You're in the Bert show, you guys were together.

SPEAKER_01 9:13

I was on the show for 14 years. 14 years, and Bert retired um last October.

SPEAKER_03 9:18

And so when he retired, how did you feel? So what tell us about that?

SPEAKER_01 9:22

Um, man, Justin, there is so much to unpack there that I have not shown.

SPEAKER_03 9:27

We're gonna have to have a three-hour episode here.

SPEAKER_01 9:29

Yeah. Um, and I think that's something Bert and I actually want to do. Like um, uh we I can ultimately see him and I doing an episode together, like just delving into the behind the scenes of how all that went down. So I used to joke with Bert all the time that he was the boy that cried retirement retirement. It was never gonna happen. I'm like, you love this too much. And somebody who's been in radio as long as I have, like, I have no problem admitting, like people go into radio because they need validation. Like, we need attention, we need validation. Somebody was not listening to us as we were growing up, and so we decided to grab a mic and force people to listen to us. And so, uh, and you do, you get very used to that that that validation and the the listener feedback, good or bad. And he had been talking about it, Justin, for years. And I'm like, he can't give it up. Like this man, he's not gonna be able to give this up. And then um, and we were talking about like the transition of the Bert show.

SPEAKER_02 10:27

Yeah.

SPEAKER_01 10:28

He and I had a plan, and he and I had worked on that plan for many years. Unfortunately, that plan didn't come to fruition. Okay. Because it ultimately it wasn't our decision how the station was gonna move forward. So, of course, you know, that's that was a bummer to put it mildly. But Bert and I have had such a beautiful relationship over the past 14 years. And I'm I can say sincerely, like it's not just like a um a boss co-worker um or a boss employee, like he's one of my best friends. And I think um when you do what we do for a living, and we are so vulnerable, because that is a key component in connecting with your audience, that you build these bonds in that in that studio because I gotta be able to trust these people for sure. Like and trust them implicitly because I'm sharing, like, yeah, we're goofy, we're silly, we have fun, we do things like guess what JJ. Um, but you know, I'm chronically, you know, when I was on air, I was chronicling my um my IBF journey. Yeah, I was being vulnerable about my grief journey when my dad passed away, with you know, my mental health, like all that's on the table. And I don't have an issue discussing any of that as long as I can trust the people around me that they're going to make it a safe space. Because you want to be in a room with people who are gonna create a safe space. And Bert always did that for me.

SPEAKER_03 11:51

So you have that just like great relationship and run, and the show's doing so well. And I think this is a great parallel to real estate because the title of the show was The Bird Show. Yeah. And then now it's the Christian show. Talk a little bit from a brand perspective. Then radio, just like with a real estate, if you want to develop your own brand. So you developed a brand while on the bird show that you've now transitioned into the Christian show. Talk a little bit about what it was like to develop that brand on a show that wasn't named the Christian show.

SPEAKER_01 12:18

See, I'm glad I'm thank you for saying that because I have been sitting here and um kind of been beating myself up a little bit because I don't feel like I did a good enough job building my brand while I was on the bird show.

SPEAKER_03 12:30

What makes you say that? Tell me more about that.

SPEAKER_01 12:32

Well, so I have uh I don't have any regrets. Uh I do feel like whoever's listening might be able to learn from some of my mistakes or missteps. I am an all or nothing person to a fault, right? Like um, when it came to the Birch show, I didn't pursue any side hustles because I gave the show my all.

SPEAKER_03 12:53

Um I I do you think that's a big part of to me? That seems like that's a big part of why I was successful. Because you were giving it your all.

SPEAKER_01 13:00

So that's the thing. Yeah, that's the rub. That is the rub. That's the rub. And so, and that's what I did. And I never begrudged anybody on the show. I'll never forget I did a radio panel at Morning Show Boot Camp. And everybody on stage was talking about, yeah, I'm doing this and I'm doing that. And so, yeah, I have the show, but then like have this laundry list of other things they do. And then they got to me and they're like, Yeah, no, um, I do the Burke show and I'm a mom, and that's all I got time for. And it was just, and but it was refreshing. And I did it when I said that, it actually got an applause in the room. And I'm like, you know, I know what I'm capable of, and I also know what I'm not capable of. And so if I spread myself too thin, it's gonna be a detriment to everybody around me. And I really did at that time choose to put my whole into the Bert show and make that as successful as possible. No, no, sincerely, no regrets whatsoever. And then I also had to find a new balance, and I completely had to readjust my priorities once my son came into the mix. And so I'm and I'm still five years in. Jimmy's five now. I'm still trying to figure out like how that working mom, and especially in media.

SPEAKER_03 14:13

This happens in real estate. The parallels are very similar because a lot of times people have generated their business pre-kids pure social. Like they're doing a ton of stuff, it's all social. And now you're like, oh, I can't go out six nights a week and meet people and talk to people. So how am I going to generate my business now? It's like a whole different environment.

SPEAKER_01 14:28

For me, it's like working weekends and you know, MCing events and and just you know, getting pulled in a million different directions. And I finally I had to set limitations. I'm like, I can only host one event a month because I can't take those weekends away from my son.

SPEAKER_03 14:44

Yep. And um And that could be like a real estate agent saying, hey, I can only do one open house a month. Like I can only do it, I can only do it one Sunday. I'm not willing to give up the other.

SPEAKER_01 14:51

Just make it the best damn open house you ever did.

SPEAKER_03 14:54

And you better crush that, seriously. And you want to crush the one you're doing.

SPEAKER_01 14:57

Exactly. Yeah. So that's um, so when I was on the show, and I had been approached about doing podcasts and stuff like that, and I was like, the idea of coming up with additional content for another source was so daunting. I'm like, absolutely not, because every bit of my, as we call it like A plus content was going to the burst show.

SPEAKER_02 15:20

Yeah.

SPEAKER_01 15:20

Um, and I didn't feel even if I did come up with additional content for a podcast, it was going to be the B or C stuff. So who wants to listen to that?

SPEAKER_02 15:27

There you go.

SPEAKER_01 15:28

So I made the decision not to pursue any of that. Um, I was active on social media, but not as active as I probably should have been.

SPEAKER_03 15:37

You do have a great social media following.

SPEAKER_01 15:39

I appreciate it. And I, it's not even the amount of followers, it's more the engagement.

SPEAKER_03 15:42

Oh, yeah, that's what, yeah.

SPEAKER_01 15:43

Yeah, that because it's I know it's all about the engagement. So I look back, and you know, hindsight's 2020. We come Monday morning quarterback absolutely everything in our lives. And I've done that looking at what I've built, and I I sit here and I kick myself and I'm like, oh, but it could be bigger. And there could be more followers and more engagement, and oh, I could have a podcast with XYZ. And then I'm just like, girl, no, it's it's it's okay. There's still time. And now I'm having to shift gears with the Kristen show and really now starting to focus on building that brand.

SPEAKER_03 16:17

Yeah. Before we transition to that, just to wrap it up, what advice would you give to somebody starting out who is would be in your position if they're working under another brand potentially or in another brand based on all that experience? What advice would you give somebody?

SPEAKER_01 16:30

I mean, where I'm sitting right now, it's very kismet that we're having this conversation because I'm still like in the throes of building the brand, right? I do feel like I've established myself in Atlanta. I think uh people know my voice, but more importantly, they trust my voice. And that's what I'm like most proud of, and that's what I try to focus on. So when it comes to where I am right now, be kind to yourself and don't beat yourself up if you don't see immediate results, because this is not an overnight process. This is this is not a short game, this is a long game. And so when I first started the Kristen show, I would get so mad at myself and so frustrated. I think frustrated's the better word because things weren't moving fast enough. And that's the kind of world we live in right now, courtesy of you know, social media and everybody's attention spans. And it's like, it's gotta be now. It's gotta, why isn't this happening now? Good things take time.

SPEAKER_02 17:29

Yep.

SPEAKER_01 17:29

And so now I'm really focusing on the long game. And I I do, I have a list of things I want to get accomplished. I'm I'm a really good idea person. I can struggle at the execution, but you know, uh, you and me both. Us you and me both us creative types are like that. That's why you have to surround yourself. That's another key component. Surround yourself with people that you can rely on, that you can trust, that you can rely on, and who believe in the vision. Like my co-host Ethan believes in the Kristen show. The same way I believed in the Burt show, and the same way that I believed in Bob and the show gram, the last 19 years, I believed in what I was putting my time and effort into. And if you surround yourself with people who have that same mindset, which I think is so key, your brand will go far.

SPEAKER_03 18:21

See, I hearing you say this is I kind of think about it in my head. You were all in, and that helped create that trust that people have in your voice. And you're like, yeah, people trust your voice, and they do. And the value of that is hard to even put a you can't put a value on it, right? I mean, that's the most important thing in your business and in the real estate business because people, it's a relationship-based business, and people have to trust the voice. So wherever you are, if you're all in on it, people are going to trust your voice. And then I've got to think, and let's transition to the Christian show, it's got to make that transition easier because people are already coming in with a level of trust. It's not something brand new. There's a level of trust, even though the name of the show is new. And so talk a little bit about what that transition's been like. You're like, I want to go fast, I'm doing this, you found a great co-host. Tell me a little bit more about how the transition into the Christian show has been this year.

SPEAKER_01 19:08

Well, I recognize there there is no comparison to the Burke Show. That was a once-in-a-lifetime opportunity. Radio is um has evolved and changed, and any kind of opportunity like that honestly just doesn't exist anymore. So I am so grateful to have had that. So I am very cognizant of not comparing the Kristen show to the Burke Show because you can't. It's just, it's, it's the Kristen show is something unique, right? So yes, you can take inspiration, but as far as like trying to make it like the Burke Show, that's not gonna happen. That's not what I'm trying to do. So with the Kristen show, um, we went from a staff of 11 down to a staff of two. So that's been a major hands-on. That's been oh, your girl's very hands-on. Um, so that's been a major adjustment because your expectations. I am notorious for having these, I'm not calling them insane, but I have high expectations and I also have very high standards, courtesy of having worked with Bert, right? So I have high expectations and high standards. And so when you have too many of those and they're not gonna get it, they're not gonna get met, all you're gonna have is disappointment. So I am managing my expectations while not lowering my standards. Oh, I like that.

SPEAKER_03 20:20

I'm managing my expectations while not lowering my standards.

SPEAKER_01 20:24

Yeah, because I don't think those have to be like I I don't think those have to be mutually exclusive, right? So what I'm now doing is everything I do still has a standard, but I know I there's not as much output as there used to be, just because there's not enough hands to do that. So what we do, we're gonna do it right.

SPEAKER_02 20:45

Love it.

SPEAKER_01 20:45

And um, we I may not be doing as much as I want to do, but as long as we like continually do things and we do them right, and we do them because I like I don't, you know, again, learn this from the school of bird, go big or go home. I I don't half ass anything. If I can't do it the way I want to do it, then it's then I'm just not gonna do it. And that that can be an attribute and that can also be like a flaw too, because then a lot of stuff gets left on the cutting room.

SPEAKER_03 21:12

Well, that happens a lot in the real estate business too, because people see there's so many things you could do. And a lot of times you have an idea you could do all of these things, but you can only do so many, especially to your point, if your staff is two versus 20. And so your sounds like you're putting your energy into the things that are most important, highest value, and you're doing them great as opposed to trying to do so many things, but they're not as great as the few things that you could do.

SPEAKER_01 21:40

Nailed it. And I'm a big um, and I've been doing this for years. The input versus output is very important to me.

SPEAKER_03 21:46

Tell a little more about that.

SPEAKER_01 21:48

So, and this this is taking years and of you know, working in radio and knowing like, if I'm going to put in, okay, here's a here's a great example for you, right? And it has to do with with social media. So I don't know if you want To do it here, or if you want to do it in the next episode.

SPEAKER_03 22:01

Oh, let's say we'll see it up here.

SPEAKER_01 22:03

Okay. So we, Ethan and I, and Ethan, I love my little golden retriever. He's my golden retriever puppy, but I'm I'm the senior golden retriever because I still have that energy, but it just it's a little more subdued. And so um he's very active with the social media. And I have made sure that the person that I work with, I know what my strengths are, and I also know what my weaknesses are. And Ethan, when it comes to video editing and social media and looking at the algorithms and knowing when to post and knowing how to caption things and grabbing people's attention. If you see something that's um lacking in yourself, find it in others. And then don't treat that like a competition because it's not, it's it's elevating you. It's it's not it's not a competition. So I was laying in bed, 10:30 at night, doing what I do, scrolling the gram.

SPEAKER_03 22:56

And there is You and everyone else in America.

SPEAKER_01 22:58

Uh yeah, right? Um that blue light's great for you before you go to bed, Justin.

SPEAKER_03 23:04

Definitely, this is not a podcast about health.

SPEAKER_01 23:06

10 out of 10 recommend scrolling into the wee hours of the morning. You'll get the best sleep of your life.

SPEAKER_03 23:11

Definitely.

SPEAKER_01 23:12

Psych. And so Savannah Levins from Eleven Alive had posted this picture of a sad Easter bunny at the Georgia Square Mall in Athens. A guy had submitted the photo. She hang with me here. I I swear there's a point to the story. And um it it like it it like struck a chord, right? Like it like it hurt my heart to see this sad, lonely Easter bunny at this decrepit mall, nobody there to visit him. So the way my brain works, I'm like, all right, oh, that's sad. Well, wait, maybe the Kristen show can do something with this. Well, what can the Kristen show do with this? Well, we should go visit the Easter bunny. I pull up my schedule and I look. I had no meetings, we had no interviews, and I'm like, and I'm I actually Google maps. I'm like, how far is freaking Georgia Square Mall and Augusta from the station? And I'm like, when does the bunny? I start looking up when the bunny has like openings, and of course, everything was open because nobody was visiting the bunny.

SPEAKER_03 24:12

Plenty of openings.

SPEAKER_01 24:12

Yeah, and I'm doing the math in my head. I'm like, so they open that this time. We could go like make an appointment for the bunny at this time, and we can drive there and get back, and we can get back just in time for the show. Man, if Ethan is down to clown, we should do this because it would be cool, right? I hit up my little golden retriever puppy, and he's like, oh my god, I guess, let's go. And so the next morning, I made two appointments because I knew I wanted extra time, you know, because you know, and I'm like, well, if we're gonna take photos, we can't just go and take a photo. That's we have to do like those JC Penny style photos that they do, those really like corny whatever. And then I'm like, but if we're gonna do that, then we should have some kind of corny shirt or something to wear. And I'm like, so then I'm good, I'm like, oh, there's a bellk at the mall. We can run into bellk and we can buy corny shirts and then we can go take these funny photos. So Ethan and I, the like this happened, like all of this happened 10:30 night. And that's what you also have to strike when the iron's hot. If you see a moment, yeah, you have to like, you have to grab it. So the next morning, I'm getting ready, I'm getting in the car, I go to pick up Ethan, and I also had the Instagram reel played out in my head. I knew I wanted to jump out of the bed, grab the keys, pull up to Ethan, drive there. I like I it was there was there. I just needed to push myself to do the execution. And so I pick up Ethan, we drive to Augusta. Of course, I got an empty tank. So we ain't gangs. And we go there, we found, we find the worst shirts ever at Belk, and it was it was perfect. The bunny was fantastic. The Easter bunny was so cool and did every pose we wanted to do. And we literally come into the radio station on two wheels. Show starts at two, we're back at 155. Wow. I'm doing my stuff, Ethan's putting the video together, making the vision happen. We post it and it went viral. We ended up with like 1.5 million views. The comments are through the roof. Um, and I remember getting home that day. So that was a long day, and I was late getting home because something's gonna sacrifice, right?

SPEAKER_02 26:23

Yep.

SPEAKER_01 26:23

When you're a working parent, there's no such thing as balance. Either you're either work's gonna get all your attention one day or your kids gonna get your attention one day. There's always gonna be something askew, and I've accepted that as long as you make sure they're both getting attention. And I got home late, so I didn't get as much time with my son before I put him to bed. And I remember my husband standing there in the living room, and he's like, Do you know what you're doing? Because you're putting a lot of energy, right? Because you could see how tired I was. And he's like, I just you know, are you wasting your time? And I looked him straight in the eye and I was like, that's gonna go viral. Now, I honestly had no idea if it was, but I was really mad at my husband for calling me out.

SPEAKER_03 27:05

Back to the if you tell me I can, I will.

SPEAKER_01 27:10

It was like in a movie. We're standing there, and of course he turns around, and I've been with this man for 20 years, so what do you do? I flicked him off as he was walking out of the room, and like I'm like, I know what I'm doing. You know what I mean? Like I saw the vision, and then it went by. Now, that was, I will say that but there's a there's a stroke of luck there, but I it hit such a chord, especially with elder millennials, because the mall culture, right? Malls are like vacant and decrepit, and that is sad. And then like family traditions, like nobody really goes to take pictures with the Easter bunny anymore. And then us being goofy. We need light goofy stuff on social media to take us away from you know all the other horrible things that are happening in the world. So it just struck a perfect chord and um did exactly what I wanted it to do. And then I got to rub it in my husband's face. So that was the icing on top.

SPEAKER_03 28:06

I love it. Oh, what a story. I mean, that insight is gold. And we're actually going to take this time to end episode one. Okay. But don't miss episode two because Kristen is going to get into more specifics and details on her social media, how she's been vulnerable, how that's worked for her, how she's been authentic, and how you can do the same thing. So thanks for listening this week to the Justin Landis show. Make sure to like and subscribe so you don't miss an episode. And we will see you again next week.