The NLF Coaching Podcast
Two Coaches in the fitness Industry discussing all things fitness, natural bodybuilding, with guests from different avenues of the health and fitness industry.
The NLF Coaching Podcast
Episode #12 Nick Ridpath Performance Coach/ Prescript Educator
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In this weeks episode we sit down with Nick Ridpath a performance Coach and Prescript Educator. Nick works with clients from pro athletes, bodybuilders, and lifestyle clients in person and in the online space.
In todays conversation we discuss training principles, advice for PTs looking to grow their knowledge and business in person and online, everything wrong with the online fitness industry, and much more!
All right guys, welcome back to the Interlife Coaching Podcast. Uh today with me we have JT Tanner. Um and special guest today is none other than Nick Ridpath. Nick, um, I've known you quite a while, but our audience might may or may not know who you are. So introduce yourself and let's have some good conversation.
SPEAKER_02Yeah, uh Nick Ridpath. Uh, where do I start? Um I guess I mean much like a lot of coaches, fitness for me started when I was applying sports growing up, especially in high school, about the time where you started getting interested in the weight room. For me, it was about, you know, how can I make myself better at sport? And coincidentally, it went down many of the same rabbit holes as most of you guys probably did as well. You know, bodybuilding.com, even like T Nation, all the classic stuff, reading the terrible advice they had for us on there. Some good, some bad. But that was kind of the intro, you know, run a few Steve Cook, big man on campus programs, and eventually figure out a couple things. Um, yeah, I played uh football at college William Mary. Thought originally I was gonna do physical therapy, so I kind of got a bit involved with interning in some clinics, learning more on like the physical therapy side of things. I figured out ultimately like I want to do training. I don't want to wear a collared shirt and a name tag and spend a quarter mil in school for three years to not start working. Um so got into training right out of school, which was also right at the start of COVID. The first job I ever got hired for for personal training, the gym shut down the week after um I did the interview. So I got hired, I was gonna start the following week and then gym shut down. So that was my my intro to personal training. Um, so basically moved home with uh with my dad and started training kids out of my dad's garage, started doing some online coaching a little bit, which goes against my typical advice of like you should have some reps in person before you start doing online coaching. But it was COVID, everyone was doing online coaching. Um, signed up for the pre-ship level one, so just doing some continuing education, training everybody from high school kids to you know, moms and dads out of my dad's garage, and then started managing a gym over in Blacksburg where we we did a combination of uh well, mainly was more geared towards sports performance. We had athletes aged nine to 40, everything from uh you know middle school, JV, high school, basketball, baseball, football, soccer, you name it. We had some we had a pro golfer, we had some CFL guys that trained there. So on any given day, I got to work with a pretty large handful of athletes across a wide age range. And coincidentally, that gym was owned by the physical therapy clinic that I entered for originally. So I had an end there with the owner who uh also allowed me to do like one-to-one PT sessions with people who were finishing up their rehab for let's say it was hip replacement or back pain, elbow pain, whatever it is, they wanted to get back into training. So that's where I kind of got a very uh you know, mentioned it before we got started. Like I kind of work with a little bit everybody. That's kind of where I got a very wide, you know, uh amount of touch points on different clientele from young to old to athlete to non-athlete, rehab, non-rehab, whatever it is. I got a lot of experience there. So um, yeah, after that, moved up to uh DC area, started working at DMB iron, started from zero, got a lot into gym pop training mainly. You know, whoever walks in the gym wants to train typically, it's the average person, you know, 30 to 50 years old, you know, a little bit overweight. They don't feel amazing, the shoulder kind of hurts. Hey, you need to get into a routine, need some accountability, need to move better. Um, so I kind of built most of my business off of that. Kept growing the online side of things, got back more into working with athletes, which is eventually what I wanted to do. Um, started working for Prescript somewhere in there as well, doing uh online education for other coaches. What did I miss there? So, yeah, now basically on any given day now, I I work with everybody from gin pop, like I just described, to uh high school athletes, college athletes, pro athletes, um, other coaches. A big segment of my online business is working with other coaches. I work for Prescript as well. So I teach two labs for Prescript every week. Um, so my days look weird. I do a little bit everything every day. Now I do a lot of online coaching, but also yesterday I did 10 sessions in person. I was in the gym from 5 a.m. to 5 p.m.
SPEAKER_00Jack of all trades.
SPEAKER_02Um trades, master of none, something like that.
SPEAKER_00What's that?
SPEAKER_02It's a jack of all trades, master of none, something like that.
SPEAKER_00Yeah, yeah, yeah. Same, same. Um one thing I wanted to spotlight uh on where you went into there is um just the the variety of of different types of individuals that you've worked with and and how broad the your scope of practice has been over the past how long have you been coaching now?
SPEAKER_02Six years, going on seven, I guess. Year seven.
SPEAKER_00So how much of the the variety of people you've worked with, would you have credit to um the knowledge base you have now and the comfortability you have with working with different types of individuals? Like how much do you think that's played a factor into kind of how you operate your business now and who you work with?
SPEAKER_02Yeah, I think a big thing for me was was starting prescript early on and getting this you know idea we teach, you know, it's not a system, it's a systems way of thinking, but a lot of the same principles that you're gonna apply because your training is training, which sounds stupid because like you know, we're not gonna train um you know a bodybuilder the same exact way that we're gonna train an NFL athlete or the same exact way that we're gonna train you know uh a lifestyle client, right? There's gonna be differences, but in the day, like you know, basic movement patterns or basic movement patterns, programming principles or principles, but how can we how can we view those things and and kind of think laterally from person to person? Like, what are the similarities? What are the the things that aren't similar? What actually needs to change here, and ultimately how are we gonna coach these things for this person? And I think if I were to tell you, I I worked with uh everything yesterday from uh an older gym pop client to a uh bikini bodybuilding athlete to a um division one football player who's probably gonna get drafted next year, right? It a lot of the same reasons why I got involved with each of those people are are the same. You know, something didn't feel good, they had some sort of performance limitation nobody else could figure out. They needed someone to help them with that. And a lot of it is kind of movement related, right? Just tweaking small things, change, you know, slight changes to programs. Um, I'm not sure if I've quite answered your question here or not, but the the overlap between these things is actually more than you would expect.
SPEAKER_00Yeah, that makes a lot of sense. Um, so going into that with like movement quality, things like that, the different individuals you work with, you mentioned lifestyle clients, athletes, um, bodybuilders. So, what are some of the big common mistakes you see with a lot of people's like movement patterns and and performance in the gym? What are the big things that you see?
SPEAKER_02Yeah, I think going off movement patterns, um, a lot of people think they need specialization. Like they need a special program. Like, I'm a bodybuilder now, I need specialized training for bodybuilding, which is true. But specialization ends up being things that are typically it's more, like I'm just gonna do more, which is fine to a certain extent. I think when everybody starts, like just doing more is probably gonna work. You know, I think of going back to the physical therapy clinic, you know, one of the one of the PTs I interned with was this guy who was like US airborne in the army for like 20 years. He was a battlefield medic, he did Iraq and Afghanistan in several tours. And he was like, you know, I treat PT a lot like I treat being you know on battlefield triage. Okay, like I'll listen to this. It's like he's like, Yeah, he's like, we have this rule of thirds where it's like a third of people, you know, no matter what you do, they're probably gonna die. A third of people, no matter what you do, they're gonna get better. And about a third of people, you know, you're gonna have a significant difference on you know, a positive or negative outcome. I don't think training is quite the same way, but I think you could group people in the pools where like the average person walking to the gym for the first time can work with any coach that you have, you have the best coach you have, the worst coach you have, the worst coach across the street. If they just keep showing up and they do a good bit of work, they're probably gonna get better. Now we could talk about the margins between working with like one of you guys, which working with them, and you know how fast they would get better, but they're they're probably gonna get better, right? The the more progress you get as an athlete or as an individual in your training, the smaller those margins become. So it's not necessarily about just doing more or being more specialized in a broader term, but looking at things like stimulus in a different way, which is where I'll get into like when I look at training, everyone's always like, okay, progressive overload. Progressive overload is this very broad idea that most of us know, right? We need to do more in some way, shape, or form over a longer period of time for us to improve, right? I need to add reps, I need to add load. Like everyone knows the idea of the logbook. I'm tracking things, making sure I'm progressively getting better. But if we go back to like physics 101, which I was terrible at physics, so don't let me sound like I'm in fucking SpaceX because I'm not sorry if I can't curse on this podcast, Nate. How long did me drop an F-bomb here? Um, but it's like this idea of a scalar entity versus vector, and that sounds like shit, but it's like, okay, something that's scalar, it's just gonna have direction, right? So just have a magnitude, right? So I picked up 20 pounds, right? I ran five miles, right? There's no like secondary quality to that versus a vector is gonna have magnitude and direction. So I walked five kilometers southeast, right? That's gonna have direction to it. So we're looking at training, it's like it's not just the stimulus that we're giving, but what's the direction it's going in, i.e., like how well are we executing it, right? What's the tempo? What are the movement qualifications that we're gonna standardize around this exercise? Okay, well, probably certain joint angles, things like foot pressure, hand pressure, right? Rib cage, pelvis relationship, those things are all gonna have uh, you know, qualitative aspect to it that's going to improve the direction of stimulus or really improve the tension through muscles that we're trying to train. So, a lot of people, I think, to answer the original questions like, you know, what are the biggest mistakes they make is like not identifying that. That, oh, if I move better, I don't necessarily need more weight. I don't necessarily need more reps. And over time, those things should still progress. But how often do you need a client, new client, they've been training with you for like 12 weeks, and like the dumbbell curl stops improving? And they're like, oh man, like I'm just not getting any better. Like, what's wrong with me? It's like, well, it's an isolated movement. If I added two and a half pounds or two reps to this every week, you know, by our first year of training, you'd be curling 100-pound dumbbells. I can promise you, no matter the amount of drugs you take, that's never gonna happen in your lifetime, right? So it's like, is it necessary that we always progress reps or load on every single thing? There's there's there's more layers to that, right? So I think you know, specialization, or really if if we're looking at what to do better in the gym, it's it's looking more at that side of things. Like, how can I improve the quality of my movement, which can be a whole can of worms to open? It's like, what is quality? What is standardizing movement? This person says do this, this person says that, right? But generally speaking, I think this focusing on execution can go a very long way.
SPEAKER_00Yeah, I think a lot of people overlook that when they get into training and they think that they're gonna be within three months moving weight like Ronnie Coleman. But at the end of the day, it's like like you said, with a like a dumbbell curl or like a lateral raise, for example, like I can have a client using the same weight for three months, but like if we're improving the the quality of the movement and tempo and execution, like you're still getting you're still getting stimulus on the muscle, you're getting something out of it. But it's not necessarily gonna be where we're seeing like load increases consistently.
SPEAKER_01But there's also a lot of people there that on the flip side of things that they don't ever progress anything, right? Like they think they're not three months, it's gonna be Rodney Poem, but they're also like, uh, you know, I'm just gonna come in and I'm gonna expect this, I'm gonna move weight and I'm gonna make progress, like not putting any effort or intent into any of their training and expect everything from Yeah, they can almost do layers to that, right?
SPEAKER_02It's like the the average person walking in, like, what are they doing wrong? It's like you're saying, no intent. I can't say how many clients I've trained, and they're like, I've just always done the 35s on shoulder press. Like when I go to the gym, I do 35s. Like they aren't training, they're working out, right? They aren't looking to have more intent. But really, it's just like, what's that intent directed towards? Is it towards prog progressing? Like, actually, okay, I'm gonna try to push this harder. I'm gonna try it. I'm gonna try to actually train harder, right? Or is that I'm gonna try to dial in my execution, I'm gonna try to care more about getting a better outcome, right? That's why a lot of people reach out to you. Like, hey, like I'm I'm probably intermediate at this point, been training for a while, just kind of seeing my progress stalled. Like, I I think I know a lot, but also I don't know what I don't know. You're the expert. Help me fill in the gaps here, right?
SPEAKER_01I see a lot of that with like in um you have a lot of people come in that you know, it's it's summertime, right? So you see this influx of people that should have been in here six months ago, but they're like, I want to look like you, I want to do like this, and I I have this certain physique they're trying to achieve, but they I don't want to be a bodybuilder, but that's what it like kind of that's what it entails, is kind of what it takes. It's like you don't want to be a bodybuilder, but you want to look like a bodybuilder, but in order to achieve that look, you have to actually be a bodybuilder. So it's it's one or the other, like you have to take on that intensity, you got to take on like what can I improve, where, how, all of these questions that come up in the research that it takes to get to that point. But like, I also believe that you don't have to do all of that either. Like, if you want to come in and work out and you want to be that person that you that's all you want to do, okay, that's cool. Like, I think that's that's fine for people. It's a health standard, okay, that's fine. But don't have any like high expectations from yourself to have this like crazy physique if all you're gonna do is come in, lift weights, and do anything more than that.
SPEAKER_02Yeah, I mean, there's a couple of things there. It's like one of the common things like I don't want to be a bodybuilder. It's like I don't want to be that bulky. Like, have you seen Nate's stage shots from his his first time competing? Yeah, like dude, dude, dude was dude was pretty jacked on stage, basically an AIDS patient, right? Like you it's when you get lean, you're not gonna be as as jacked or bulky as you think you're gonna be. Or it's just like, okay, there's a difference between bodybuilding where like you are gonna put yourself put yourself on stage and compete against others, like you're trying to be the absolute best. So you're gonna be locked in, you're gonna be on a meal plan, you're gonna be tracking everything, training style, then logbook, sleep, recovery, all that stuff's locked in. Okay, well, it's like if if you want to get leaner, have muscle look better with your shirt off, whatever it is. Okay, how far do you want to go there? Because you'll have people, I've had clients that are like they'll send me their goal physique. Like, okay, like you don't look bad now. You aren't like too far off of that necessarily, but here's what it'll take. And a lot of times, like, okay, well, I don't want to give up my drinks I have once a week. Like, I don't want to give out eating, I don't want to give up eating out a couple times a week. I don't want to give up, okay, cool. It's like, well, you look pretty good, you don't want that. Like, you just don't want that, it's fine. And there's nothing wrong with that, but you need to have realistic expectations about what the outcome is going to be or what really you need to do to get that outcome. And then it's like, okay, this is what it takes. Here's what you want. Do you want that yes or no? Versus, okay, if you're okay with having some sort of tempered expectation of okay, maybe I don't want that, but I do want to look a little bit leaner, have more muscle. It's okay. Maybe we don't need a meal plan. Maybe we don't need to hit the hit hit our macros 100%. Maybe 90% and missing a couple sessions a month won't be the worst thing for you, right? But depending on how fast you want that and and and how much of a result that you want, you're gonna need to lock into these things more and more. So it's just again having that conversation with a client like, hey, here's what it takes, here's the time frame. That time frame is gonna be dictated by your consistency. If you want to deviate from the plan, if you want to, you know, have these more social occasions where you're you're drinking or eating out, whatever, it's like we can usually do that to some extent, but it's not gonna happen in your six-week or eight-week time frame, like you're saying, coming in next week is June. Coming in in June, you'll be lean by July. Good luck. You better be you better be most of the way they are already, buddy. Like otherwise, we're already gonna be planning for next year, you know.
SPEAKER_00Facts. Yeah, I think that's one of the most important parts of like development as a coach is like getting to a point where you're you're comfortable having those conversations with people and setting realistic expectations. I think when people first get into this industry, they're so scared to be blunt with people about like the realities of like how long things actually take and what the process actually looks like that they try to sugarcoat things, and that paints like a false picture um for the client of what's what's realistic in timelines. I think I think being up front and being transparent about what it's gonna take, the the rigidness of like if you like you said, if you want to get on stage or if you if you lost a bit. Can you hear me? Yeah, I can hear you. Um I think just like establishing those timelines of people just being very transparent is so important. Because if you tell somebody, all right, I can get you there in eight weeks, it's really gonna take six months, like that's a significant difference. And their expectations are gonna be that oh, we're gonna get there in eight weeks, and then it makes you look bad, right? You better be able to get there in eight weeks.
SPEAKER_02Yeah, part of it is most of us are broke when we start, so you just say yes to everybody. That's how you build the skill set. It's like, okay, you say yes to some clients you shouldn't have said yes to, and you deal with the aftermath of that, right? It's okay. Like, now I know how to be blunt, and ultimately, that's a question I get asked a lot too is like I I deal with a lot of interesting personalities, you could say. Like, I get referred to a lot of clients that didn't do well with another coach that I know, and they're like, We're gonna make it Nick's problem. I think one of the ways I have success with that is like I'm just very blunt out the gate. Like, I don't, I don't, and it's not like I'm a hard ass or anything, but like I'm just firm with the things that we need to be firm about. We need to have we both need to be on the same page, we need to have realistic expectations of what your goals are and what it takes to have those goals. And then if they try to push back on that, you just say, Hey, this is what we talked about. Here's the deal like you're not gonna crash out on me, you're gonna crash out over something stupid, we're not gonna work together, right? You but you're just firm. It's like I don't I don't need you, and not in like a uh a negative or derogatory way, but it's like this is a relationship, right? We're not gonna be in a bad relationship here, right?
SPEAKER_01Right, it's it's definitely uh a coach's that it should be a standard of like it because there is, I think coaches find that harsh to set the realist expectations, but if you can do it in a way of like, okay, you said you want this, okay. I'm gonna tell you this is what it takes to give you what you want. And if you now the ball's in your court, now if you don't want to do that, we'll start negotiating, and then I'll tell you, okay, this is where you can be with that. But it's not it's not me coming up to you and saying, Yeah, absolutely, we can do what you said. No, it's I have you have to set those standards of saying this is what it takes to get what you want. If you don't want to do that, I'm a hundred percent okay with that. But we need to make sure that we're on the same page, and if we can get there with doing these things and you're willing to sacrifice and put in the effort to do this, okay, we're good. But if not, okay, exactly. We're gonna come back and reevaluate, and this is where we can be.
SPEAKER_00Yeah, I think I think in the in the physique athlete space, that's a super common um issue, is like just having those conversations up front when you're when you're starting with uh with somebody that's looking to be on stage. Um Nick, I know you work with some physique athletes as well on like the programming side of things, correct? Um I think I have too many now.
SPEAKER_02I have too many now. The running joke is I'm a I'm a bikini coach because I have like five bikini girls now.
SPEAKER_00Oh, yeah, but that's been fun.
SPEAKER_02Just coincidentally, yeah. Yeah, lots of glutes and shoulders, yeah.
SPEAKER_00Make the bodybuilding coach. Um, so one thing I did want to kind of go into topic about today is obviously we got started during the COVID era, so like I feel like that just provides so much perspective on the different layers of like coaching. Um, and we were kind of in the beginning of our careers when the online fitness space really started to take a step in the next level, um, particularly around the COVID time frame when people weren't able to get as much hands-on. Um, what is what is your take on things going on in the fitness space now with social media, like the the clickbaitiness and the attention grabbiness. Like, what what do you see there? And what is your take on just like the the direction I feel like the industry is taking where it's it just seems like such a drive for like attention versus like actually quality and integrity behind what people are doing?
SPEAKER_02Yeah, honestly, even outside of of integrity, the word I'd focus on there is quality, which to me is being good at your job. And it's like if your primary focus is just acquiring social capital, sure, you can get a bunch of followers, you can get a bunch of leads, but like let me see your business. Like, let me let me see the summary of your strife account from last month. Let's see if it's actually paying off in your business. I know a lot of people who have relatively large social media followings, but I I don't think their business is doing as well as you and I might think it is, right? So I also know many people who have less than 10,000 followers who make several hundred thousand dollars a year doing online coaching. So I at some point it's like, yeah, if you want to be in an online space, you probably need to have some some amount of social capital, but also you need to be good at your job. And ultimately, being good at your job is what's gonna help you with a better business, more so than you posting clickbaity bullshit for you to get more followers. And I do think there's there's some art social media. Don't ask me about it. I just do what the kids call like clip farming. I don't I do podcasts, I do YouTube, I take my short media my short form media content from that. That's all that I do. I don't curate short form content, I don't do trending audio, I don't do TikTok dances, whatever, because those things to me aren't gonna actually get you know paid customers or paying customers, you know. So um, yeah, I think that the focus is more on like just having a business and having social media following as opposed to actually being good at your job, which is like like I get most of my business through referrals. It's not because I posted a cute TikTok or a cute reel and got a bunch of likes on it, you know. It's because I did a good job by usually not even one person, but by a group of people who know somebody else. They reached out and asked them, hey, who should I work with for this problem? And they refer to me, right? And you get a good referral network, you build some social media following, right? So you have that as well. You have an in person arm where you're again you're refining your craft. Like when I'm doing online coaching, I open up my WhatsApp right now. I cleared it at like what time of day? Uh I cleared it at uh 10 a.m. this morning. I already have of like 30 more messages. Probably 10 of those are videos. I'll go watch 10 videos of probably one set. I'll respond to those 10 videos of one set. Versus I just got on this call after training a client in person. We did six exercises, three to four sets for exercise. What is that? 20 some sets, right? So I just got 20 sets of coaching feedback from one in-person client. I might respond to 10 videos right now from 10 different clients. What's going to get me more reps? Probably the in-person side of things, right? So if I again yesterday I was telling you guys I saw 10 clients in a day, that's what is that 20 times 10, 200 sets. That's a lot of opportunity for me to practice my coaching craft, right? For me to watch something, think about how that looks, whether it's good or not, give some sort of critique to make it better, and then also have some variety within that. Some people are better at you know listening to cueing, more auditory. Some need something visual, they need a better demonstration, they need to see themselves in the mirror, or they need some sort of environmental constraint, something that's external to them. Um, some are more tactile. No matter what you say or show them, won't fix it, but like put their hands on their shoulders, tell them to stop shrugging, and they relax your shoulders, right? Tell them big toe pressure, jam it down to the big toe. Okay, now I know what it is, right? But you learn those things through getting more reps, and you're gonna get more reps doing that in person, as well as communication. Like a lot of the going back to what I was saying earlier about being blunt with clients, a lot of what I was referring to is more in the online space, but you're you're you're hanging out with somebody for an hour, doing hour sessions, right? If you're a good trainer, you're probably doing 20 to 30 sessions a week minimum, right? That's 20 to 30 hours of you having to have a conversation with somebody. So you're gonna get better at the communication side of things as well, especially when we're on you know, talking on WhatsApp, whatever training app that we're using, communication is much tougher. There's not really body language, it's just here's a message, here's a voice note, right? We have less less layers to communication, so it's much more important that we communicate clearly in that that format.
SPEAKER_00So yeah, I love I love that you uh brought on that point of of getting skin in the game on the gym floor because that's a conversation I always have with younger trainers. I nowadays with the society being so instant gratification, everybody wants to be an online coach. And I think the online coaching space is is one, it's saturated, but I don't think there's a lot of people doing it well. But I do think the people that are doing it well got their got their reps on the gym floor, and that's how they've been able to transition. I don't think everybody's that way, but I think for the majority, I know myself included. Like I've been doing in-person training for eight years, one on nine years, and it's like it took quite a while for me to build up any type of momentum online because one, like you just you have to develop the skill of working with people in communication to make it actually an effective product you can offer people where it's like they're gonna see the value in it, right? Like, I think early on, everyone's like, Oh, I'm gonna try to build up an online client base. It's like, all right, you have to actually have a body of work first and ability to communicate with those people directly. But I really like that you brought that point up because I think people massively undervalue the the repetitions and the value of working with people hands-on and just developing the skill of coaching. That requires patience too.
SPEAKER_01So that's a lot, that's everybody wants that used to gratification. That's the problem.
SPEAKER_02Yeah, the same the coaches that are are doing the same shit or the same as as your clients that come in and it's already June 1, and they're like, I want to be lean by summer. Okay, like you you need to go see a therapist, or you you you need to have like some you need you need to you know have some sort of self-awareness here, right? Which is a skill to have. Again, I'm I'm not trying to try to be an asshole here, but it's like you know, it's it's the truth. We need to have some ability to have delayed gratification that comes with a lot of things in life. That's a big skill as a coach is helping people realize you know that is necessary if you want to have long-term progress.
SPEAKER_01Yep. Yeah, the delayed gratification gets everybody, it really does. But because every nobody wants to put skin in the game first, nobody wants to put forth the effort to do it themselves. I think that's a big part of it. Nobody actually wants to do it themselves, they want to train people and never be trained or never go through any processes of learning. They just like, I know how to work out and I've gotten big. Maybe it's just based on their genetics, like they're just gifted in a way, they lift weight, and all of a sudden they just start pushing, they they start pushing on mass, and they're just getting huge, and they're like, Yeah, I can teach people how to do this stuff, and they go online and just start pushing out information that maybe not false, but it's just not not a uh a coach's way of doing things. Like, you you don't know how to actually coach people and be personable and like do it online. Doing it in person helps a ton. I've always I love that part of it, is like I'm still trying my best to get into the online world, but I'm trying to still critiquing my craft and making sure I've got it dialed in before I go out to the public because you have to do a good job. If you're not going to do a good job, there's gonna be no referrals come out, which is crazy because a lot of people think that in this online industry, the more videos and clickbait you put out, the more business you get, which that's what you preached. Everybody preaches online, but I'm with you in this in the the aspect of like referrals are everything. People who like they talk to and say he did an awesome job, they're gonna you you pretty much sold it and you didn't even have to talk to them.
SPEAKER_00Yeah, I look I look at your like social media profiles like a business card. I know for me, like I I'd say the majority of my online clients are people I've either met on the gym floor, or they're just like a referral from another online client. And I think when those people get referred to your name, they look at your profile and then they kind of look at the content you have and then okay, I may reach out to this guy, but I don't think I've ever dude, I rarely ever gain a client because of like some viral video that I play because I don't think I've ever gotten like an online client that way. It's all it's all just like word of mouth and momentum, like doing it the old-fashioned way.
SPEAKER_01Yeah, I've got them from uh maybe once in a while the transformations like I post a transformation, and people are like, Okay, he did something with that person, and that's where you know that I get it from there, but not nothing from viral video. I don't get anything from there.
SPEAKER_00Yeah, yeah. So one thing I wanted to talk to you about today um is I I know a lot of our followers are probably interested in the pro athlete space because we've had a few of those guys on on the podcast over the past couple months, and um, I know you work with a few yourself. Um, what's that? What's that been like, and how does that differentiate from any other type of client that you work with?
SPEAKER_02Yeah, I think um with the pro athletes, typically they don't love training. You have some that do, like with your boy Ethan. Like obviously he he loves training. Joey loves training. Most of them don't. Most of them have been good at what they do for their entire lives, and they've been better than everybody else in their entire lives. And that's not saying they don't work hard still, but a lot of them haven't necessarily had to, right? Or they haven't had to like I literally had a guy I started working with last offseason, not this year, but but last year, and he told me this is the first offseason I've actually like locked in to strength train. I've like like locked in to do field work, like I've I've locked in to prepare for a season. It's like, oh shit, dude, you're going into your year three, I think, at the time. You know, it's like, and he's pretty, pretty good player. Um, so you hear stuff like that. Um, so I think a lot of it is dealing with different personalities. And two, it's like when when you have a Gen Pop client come in and tell you something similar, I've never trained before, never locked in. It's like, well, you you're you're in charge. I mean, depending on where you are. I don't know if you guys have like the CEO of Bank of America walking in to train with you guys uh down there in Charlotte, but like these guys make a lot of money, they're in charge most of the time, you know. Like they're they're not necessarily used, they don't really have a a reason to listen to you. Like you have you have to provide them value because most of them, as well, have had 10 trainers, whatever before. Everybody and their brothers try to reach out and say, I can help you, I can make you better, I can do this for you. So I think the biggest thing is just creating buy-in. And honestly, the same way I create buy-in with a lot of these guys, the same way I'll create buy-in with a bikini athlete or gym pop client whose knees hurt for the last four years. Okay, well, I can run you through an assessment, I can give you an idea of what's going on, and typically I can make you feel better in a session. Like, you make somebody feel better in a session and explain why, they're typically going to be bought in. I'm not the best at making athletes the fastest, right? Like I don't have many guys coming to see me for combine training, although I think I'm like adequate at that. But a lot of what I do is okay, guys are hurt, guys are beat up, they don't feel good, they can't play well because they don't feel good or they can't play at all because they don't feel good, and making them feel better, making them more resilient. You know, it's somehow the same principles as a bodybuilder whose back hurts. Like the reason your back hurts is the same reason why your glutes suck, right? Those those things are overlap. So I can make your back feel better and also sell you on how to train your glutes better with those same principles, you know. Um, so I I think the the biggest thing is really just like personality-wise and coaching-wise. That that's that's where the real big difference is.
SPEAKER_00Yeah, that makes a lot of sense. Um, so one thing I wanted to to bridge the gap into that is talk a little bit about um what you do with prescript. I know a lot of your coaching principles and philosophies come from prescript and you now work for prescript. Um, talk to us about like what that journey has been like because I know you started out as a student and now you also instruct there um you're hands-on with the level three down in Tampa, right?
SPEAKER_02Yeah. Um, yeah, I think I used to listen to a lot of Mind Pump when I was in college. I was like kind of debating instead of doing physical therapy, should I do personal training? They were kind of like the gold standard podcast at the time. They were some of the early ones in the space, and I like their stuff a lot. And then like one day, Jordan went on there and listened to Jordan. I had no idea who Jordan was at the time. And um, I was like, man, this guy talks about training like the way I want to talk about training, like the way I want to listen to training. Like it's just so many layers deeper. So I started following him. Right as I was graduating school, they had just started running the first semester of level one. So I kept seeing all people posting it, and there was like a lot of people, you know, a lot of social media buzz around it, really good responses. So right when I graduated college, they launched the um second semester ever. So I just signed up right away. That was the semester they started doing the labs, which I do now, which are basically like Zoom calls, office hours, you know, case study stuff, coursework stuff, any questions you have. It's kind of like a roundtable discussion. Um yeah, I was like, cool. I was like, okay, it's COVID. Uh, I probably have like less than 10 clients right now, being in-person and online. I have some free time. I'm gonna attend all of these that they offer, and I'm just gonna try to make friends and and and listen and you know, get a lot of mental reps in. So by proxy of that and taking the course, I kind of became friends with Jordan and and and Genta and Killian and like the guys that were on staff at the time. Um, and then whenever they would do in-person stuff, I would just go to the seminars. I went to Toronto twice, I went to San Jose. I went, uh, where else did I go? I went to like three or four you know, in-person events, met the guys, hung out, trained, you know, trained, ate dinner, whatever for a weekend. Um, and yeah, I think that was that was a really good experience, just being around people that are kind of doing what you want to do and doing it at a high level and getting to learn from them and really, you know, train and break rab with them. I think that's super important as well. So um, yeah, I just kept taking all the courses, level level one, level two, level three. Um, became pretty good friends with Jordan. And then, you know, eventually he's said, Hey, we need an extra instructor to run some labs. You want to hop on board? And I was like, sure. Yeah, like I'd love to. I'd be an honor. You know, I I I love everything pre-script's about. I love what it's done for for you know me and my career, and also I've seen it for a lot of other coaches. It's not this like bullshit course you take and like learn a couple things. Like, I think there's so much to it between the actual principles you learn and how well you can apply that to a very wide array of clientele, as well as the community. Like, you just meet a lot of cool people and a lot of people that are good at their job, and you you get to learn from others who are in the community, which I think is super cool. Um, yeah, then now we do level three. So I did the level three my first year as an instructor, and then uh I think it's just we're going on year four, year four or five. So every year for the last four or five years, go down there for a couple weeks and um get to get hands-on with with uh college guys that are now training for the combine. I think we've had you know at least two or three guys drafted in the first round every year. I've been down there. Um, you know, 15, 20 guys get drafted every year. I think out of the group of 30, typically 20 or so end up on rosters. So it's a cool experience, you know, and it's it's been several years now, so it's cool to see how those guys have progressed or have progressed.
SPEAKER_00Yeah, that's awesome. Um, so one thing I wanted to pull from that, and then the big takeaway I think is you saying yes to opportunities. I think that's such an important part of any industry you want to get into, it's like saying yes to opportunities and putting yourself out there, like you going to these events and like getting skin in the game and rubbing elbows with other coaches that are like-minded and that created opportunities for you. I think that's such an important thing for like younger coaches the year. Um, is that you do have to put yourself out there and you do have to take chances on things, and it's opened some doors for you and created some pretty cool opportunities, I would say.
SPEAKER_02Yeah, for sure. Uh say saying yes is is very good, not just from a a career standpoint, but um, you know, from what I was going back to earlier, with if you if you you want to work with a lot of people, just say yes to a lot of options. So maybe I don't know much about bodybuilding, maybe I don't know much about athletics. Um someone's reaching out for help. Can I help them? What's what's the issue that they have? Um, and if you're not confident with that, say no, it's fine. But I think the biggest thing for me is I wanted to surround myself with people who can help me through that. So maybe I'm not exactly sure how I do this. I have a pretty good idea. I'm gonna pay some Killian for mentorship, right, to help me out with this. Or I'm gonna ask, I'm gonna ask Jordan for help with this, or I'm gonna go to a prescript lab and I'm gonna ask questions on this, and then I'm gonna go try to apply it. And I'm gonna get usually really good feedback, right? Positive or negative, I'm gonna start to learn, right? And then now I have reps with that. So now the next person comes on board, it's like, okay, I've I've done that before. I've seen this, I've done that, I have a pretty good idea how to do this for you. That's how you build your skill set, that's how you get comfortable with a wide variety of clients. And you don't need to be that person, like you don't need to be the person that does gym pop and athletes and you know post-rehab stuff. But the more skills that you have, the more the more you'll grow your business because you can say yes to more things, but I think the more you'll realize that you can cross-apply those to a variety of people.
SPEAKER_00Yeah, I think that's so important is just saying yes to anything and everything to develop a portfolio and get skill with different types of clientele and different issues. It just it just makes your your business a lot broader and allows you to impact more people and creates opportunities for you.
SPEAKER_02Yeah, and we've discussed the time to say no, right? You know, client that has unrealistic expectations, that's only going to be a bad client for you. So, you know, there are times to say no, but I just find more coaches and not that that are saying no to the wrong things. Like I've heard we used to have like organized personal training at DMBI, and the the manager at the time was telling me he's like, you know, I have all these leads for 6 a.m. sessions, and like I'll I'll I'll ask coaches if they want to come do it. Like, no, I don't do mornings. What do you mean you're doing you're unemployed? Like if you have a full schedule, you're if you say you're self-employed and you're not working in the morning, you're unemployed as a personal trainer. If you're not working from 5:30 or 6 a.m. till 8 a.m. and you know, 4 p.m. to 7 p.m., you're unemployed. I don't care what you say, or you're really lucky. I don't I don't know. But it's like say you need to say yes to those things if it's inc if it's unconvenient. And if you're not willing to do that, then you're not somebody who should be self-employed, right? Or be working a more service industry-based job, which is also fine. But just realize, you know, that is part of the business.
SPEAKER_01Yeah, in coaching, you're definitely it's 12, 13 hour days, sometimes longer, and that's just the name of the game. If you're not willing to do that, it's it's you're not gonna make it.
SPEAKER_02And it doesn't have to be that way forever, but you know, you earn your stripes, you earn your ability to say no to people, right? Like, okay, no, I'm not gonna do an 8 p.m. session on Tuesday. I'm I'm just not gonna do that. I don't need your money, respectfully. If you want to see me at 1 p.m., cool. If not, I know this guy sitting next to me right here, they'll do it for you. You know, like that that's okay.
SPEAKER_01The hustling grind has to be there in the beginning, though. If it's not there, you're not gonna make it. You have to say yes to everything. And even in, I mean, we've told people this. I don't know if you believe, but like in the beginning, free is pretty normal. Like, you got to get a reputation, and free is gonna be normal. Like, yeah, I'll absolutely do that for you. I want results, I can get this. I'm gonna say yes. Help me get something so that you can get some traction, and that that's normal also in coaching. I've I've done some things for free in the very beginning that I had to work myself out of so I could just get results from people to show people I know what I'm doing.
SPEAKER_02Yeah, dude. I've I've trained people worth eight figures for free before for an opportunity, right? To showcase my skills and build a relationship. There's free is not bad. I don't care what Tony Robbins influencer you listens to, it tells you to value yourself. Like you should value yourself, but also like there's a time and place where free work is going to be in your benefit, especially if you have a long-term outlook.
SPEAKER_01Absolutely, long-term for sure. If it's gonna benefit you that much, do it.
SPEAKER_00Yeah, I think I think the relationship build inside of this industry is so important. People overlook that, but it's like the things that you do for people that you're not charging for, like they remember that and it creates opportunities for you. Like the networking and relationship building is massive. Number one, yeah. Once you have a name out there and you've got like an opportunity and like you've built up a little bit of a brand, you've got connections, like the influx, like with especially with in-person training, like it's it's I think it's so easy to pick up in-person clients and just put yourself out there and talk to people.
SPEAKER_01Yeah, you put you put yourself in front of people in the gym, they're gonna come up to you because they see you all the time. They see you training, they see you in the gym, they see you constantly. They're like, This guy has to know what he's doing, even if you don't really know what you're doing, you're gonna get in-person clients. And I tell the trainers now, it's like, just remember, like, you you're going to know more than your average person. Just showing them simple things is going to blow their mind and it's going to help them out a ton. Now it's going to have to evolve from that, and you're going to have to learn more if you want to make it farther in the industry. But just being in front of people, I did free sessions just two months ago. Guys asking for help, and I knew him. I was like, listen, I got time. Let's just run through a nice leg day, and and we'll do I'll do this for free. Free of charge, and do remember it. Like, that's my name going out into the public in a good way. Him spreading the word. Like, hey, this guy, he put me through an awesome leg day, he loved it. That's good response.
SPEAKER_02Yeah, I do free work all the time. Still. All right. Part of the business.
SPEAKER_00Part of the business. Yeah, part of part of the business. All right. So a topic I wanted to get into today, and I've been interested in these because you've been doing the the program audits. Topic in the industry right now is the is Chat GPT gonna take our jobs? And I know you've been making some good videos on those. I wanted to dive into that today. I think it's uh it's an interesting topic for us.
SPEAKER_02Yeah, if you're bad at your job, it certainly will. Um, but I don't see it taking over. Maybe you could take over like the programming. I don't know if you guys offer much programming. I think programming is one of the more like low-value ads. And I don't think there can be certainly good programs and bad programs. And like I said, starting out, if you just follow a program, you're probably gonna see results, even if it's chat GPT. I get people that come to me that were following a chat GPT program, and it worked until it didn't, right? How long will it work? How quickly will it yield the results you want? Those are different questions to ask, but is it taking over? No. Um, is it taking over again, like like low, low skill job, or sorry, like people that are lower skilled at the job? It's like, yeah, it will, much like it will with many other industries. But I think for the most part, it it can't do your job as a coach. There's too much subjective in coaching. Um, you know, even assessing like movement quality things. You could put somebody in a lab and and do, you know, put little needle points all over them and look at them on some fancy computer camera thing and talk about their exact biomechanics. But it's like I don't think AI is gonna have the ability to one look at the excuse me. I've been sick all week. Look at the totality of the program and um you know really really be able to dial in all the points you need to an individual. Like we said, you know, coaching, coaching is more of an art form. Like, I don't I don't see anybody who's gonna be talking to a robot, or um, you know, do you think AI is gonna take over like therapy? Like instead of people going to the therapists, they're gonna be on chat GPT, like talking. Is that gonna be healthy for them? Is that gonna get the same outcomes? Probably not. So it's them crashing out over their knee hurting or their glutes not growing, whatever, is that gonna get fixed by an AI chatbot? Probably not. Like you're you're still gonna need a human aspect to it. Um, and and I I I do think they're like AI can help you with certain coaching tools, it can help you organize a meal plan, right? It can maybe help you get more creative with like exercise selection. If you're like, okay, my client has been doing these three tricep exercises, and they tell me they're gonna quit if they don't get a fourth one, and you're like, Oh man, I don't know what to do. Okay, I don't ask AI, you might get a decent option. But yeah, most of the programs that I when I when I go do those, like those AI program audit things on on YouTube, they end up having like a pretty decent summary. Like, oh, okay, if your back hurts, you know, change these three things. It's okay, cool. And then you look at the program they gave you, and the program doesn't do any of that. It's like so it can't put the pieces together between like what it says you should do and what it has you doing.
SPEAKER_00Yeah, I I I I think the the AI stuff is it's an interesting topic. Like, I I do think that there is going to be some benefits, but it's like you said, the key takeaways is it'll it'll wash away some of the saturation of the industry. Bad coaching, but I think people that really care and are passionate about people will be able to utilize as a tool to elevate their business. I I don't think it's like I don't think in-person coaching or online coaching, like quality online coaching, is something that can be replicated by any type of like AI device. Like if you truly care about people and you provide a high quality skill service, like there's there's so much value to one, not only the accountability, but like the the relationship building side of like what you can offer with like with truly coaching somebody and like developing developing that relationship. I think that's that's like the main driver of this is like human connection. Like people crave that. Like, just for example, like a like look at a run club. Like you could you could go run on your own, but people pay to join like a run club because of the accountability and the the community and the structure, right? I look at the same as is what we do in our industry too. It's like, yeah, maybe somebody could find a generic program online, but is it gonna push them and hold them accountable the same way that you are when you're critiquing and having conversations about how to elevate a program and progress it? Like, I don't I don't think so. Check in that new today.
SPEAKER_02I think it'll take over like uh what's like the training marketplace if you just like trainerized, can you go on there and like buy programs? I think like the like the stuff like that, that's like pretty low value, in my opinion, will get taken over. But ultimately, you know, looking at coaching, I like this like biopsychosocial model model of coaching, which is like you can look at programming, you can look at mechanics, but like there's things outside of that too. Like, what's the person's personality like, what are their outside stressors, how are they sleeping, how are they eating right, nutrition, how's their work? There's all these different what are their genetics? Um, what's their family like life like, what's their social life like? There's all these things that are gonna influence a human, and then two communication, like actual coaching. There's just so many variables to manage there. And I think, like you're saying as well, like the ability to actually come in, have a community come in the gym, especially if like in-person coaching or even like online coaching, you'll see a lot of people that do a really good job, a lot of coaches, building a community. They love to take their progress picture and like tag their coach, and you go to the coach's profile and you go through, and it's like 10 people every day that are posting, like, oh yeah, I'm working with so and so, like, team, whatever, and like they're all hyped up about it, right? So, there is a community thing as well there. So, I think I think there's just there's there's there's lower skill things that will take over, but I think the overall coaching industry will not be negatively affected by it. Like, I'm not gonna be telling coaches to go like you know, trying to find a new skill set or like save their pennies because their job's gonna go away.
SPEAKER_00Yeah, I think you just it's like it's gonna force coaches to elevate too. Like, it's gonna it'll remove bad coaching, but like if you're providing a good service, like it would be fine. I think I think it's why you have to organize like your online coaching business in a in a make it a true business where you're like offering more than just a program design. Because yeah, you can find a program online, but like if do you have somebody like critiquing technique? Do you have somebody thinking about all those variables like you mentioned earlier, like stress, sleep quality, life place, uh, career, like so many different factors that can play into decision making of how you're programming somebody's nutrition, somebody's training, and their and their cardio prescription, things like that. Like those are all variables that like are very much individualized, and and that that's the value of having like a personalized coach, right? Yeah, I think that really can and and developing your skills and how you communicate those things to people and and elevating that stuff. That's how you'll you'll you'll survive all this stuff. But I I don't think it's one of those things where it's gonna affect people that are really authentic and passionate about what they're doing here.
SPEAKER_02Yeah, I agree.
SPEAKER_01We I mean me and you are both proponents of like the hybrid system too, like having the online plus the in-person sessions, critiquing online programs where I'm programming, but I'm also helping you through this program, making sure everything's the done the right way. So that also is a that's a helping tool. That's one I love in the the online industry where I can program and also help others in person.
SPEAKER_02Yeah, honestly, too, like you know, part of what we do is personal training is a luxury service.
unknownYes, it is.
SPEAKER_02Yeah, usually it's people that have supplemental income, and there's people that want to have a trainer, they want to have somebody who is you know personally getting them to their goals. So I think at the end of the day, it's like those people are not gonna want AI to lead them, they want to have a trainer, like they want to have that person who is now in their their social network as well.
SPEAKER_01Yep, us trainers are luxury commodities. Talk about in mind club. I got a personal trainer today.
SPEAKER_02Yeah, now that's a bad sell. They're going into your recession, go be a personal trainer, which is a luxury server.
SPEAKER_00Yeah, all right. We got time for one more question, Nick. So, all right, this is a broad one, but advice you would give to a young trainer first getting into the industry, like they're trying to map out what they want to do, figure out like how to get started in the industry. What's your advice to somebody?
SPEAKER_02Yeah, um, invest and don't invest in like don't open a Roth IRA. Like that's that's a decent idea, but like invest in what's gonna get you better at your job, especially as a a service provider. Your time is your money, and the better you are at your job, the more money you can charge for that time. So the think best thing you can do to improve the ROI there is to get better at your job. So take courses, don't just take random courses, take courses you think will actually give you that ROI. Pay for mentorship, right? Even if you're not saving extra money every month, don't be financially irresponsible. But at some point, like do what you think will get you where you need to be, whatever financial goals you have in the future, which would be again getting better. So pay for a mentor, pay for courses, find people who are where you want to be and figure out you know, either one directly pay them and ask them, Hey, how can I get here? Help me get better at my job. Here's what I'm seeing, you know, here's my clients, whatever. Walk me through what you do in this scenario, or like give me career advice, help me get guided towards the direction you've already gone because they've already learned, they've already gone through a lot of the bumps in the road, and they can probably help you get around some of that stuff, right? So crowdsource their knowledge. Um, yeah, that that'd really be the big things. It is surround yourself with people who are you know either where you want to be or they're on that trajectory and have them assist you. Pay for courses, reinvest in yourself, and then like I said earlier, say yes. Like say yes to the 5 a.m. client, say yes to the 7 p.m. client, say yes to the weekend seminar, even though it's a little bit too much money, you know.
SPEAKER_00A thousand percent. I I I agree with that wholly. The uh I think there's there's so much value to investing back into your business and sharpening your tools because like at the end of the day, your value is kind of like what you can do for people, right? And so your perceived value is what what you can provide people and how you can help people, and sharpening those tools and keeping keeping the fire lit in your passion about what you're doing is so important. I think I think we work, like we said, we'll work long hours in this industry, but but keeping the tools sharp and keeping the fire lit about what you're doing and staying excited and energetic about it is so important. And I think continue education and mentorship is is is vital for that. I know like I've done some things with you before. I've done Prescript, um, like I know JTS as well. You've come down to the gym, done some things. Um, like the the sharpening of the tools and and rubbing elbows with other coaches that are where you want to be, or might have some expertise in an area you don't necessarily have the expertise in, it's just so important and it can really help you build out like a very successful career in this industry.
SPEAKER_02Yeah, and outside of that train, like I can't see how many coaches I see that are personal trainers and they don't train. Like they show up like it's a desk job and they go home, like you should you should train because that's that's your profession, right? You don't have to look like a bodybuilder. Like one of the biggest, not biggest insults, but one of the funniest slights I ever got from Leo that owns DMV Iron. He's like, you know, Nick, like you don't have to be super jacked to be a good trainer. And he's like, you know, like people love you because you have an athletic build. But like athletic build wasn't like a it wasn't a compliment, you know what I mean? It was like it's like a backhanded compliment. It's okay, yeah, but you should still have skin in the game, right? Like you should be able to train, like when I go train with Shadow and those guys, I can hang, right? Like, I'm I'm not fucking throwing up in a trash can. Uh, you know, I'm not dropping three plates off each side to do the weight that I need to do. Like you can hang, right? So again, from a business perspective as well, you're gonna get a lot of business if you're just in there dogging it. Like, if you're training hard, people are gonna see it, people are gonna ask you questions, and maybe they won't sign up with you, but like their aunt will, right? Oh, yeah, this dude Nick's in the gym all the time, and like he trains pretty hard. Seems like he knows what he's doing. Like, you should reach out to him.
SPEAKER_00Yep. Yeah, practice and what you preach is a big one for sure. Yeah, your body is your business card at the end of the day. Like, obviously, it's important to sharpen the middle tools, but like you still have to have the you still have to have the look too. Like, that's that's just part of the industry.
SPEAKER_01That's wild that you would become a trainer without training the lately pet.
SPEAKER_02I know you've seen it. I know you guys have like what 10 trainers at a time, usually. There's always a bit of a revolving door, right? I'm sure people have come in that don't train. Yeah, you've noticed they sign up, they start training a couple clients, and like you just never see them train ever.
SPEAKER_00Yeah, especially like commercial gyms. I feel like you can see that that's more common commercial gym. Um, but yeah, dude. Yeah, that was great advice. Thanks for the uh thanks for your time, Nick. This was this was super fun to get on and and uh catch up and talk about training and all those things. Um if uh if people want to find you on like social media, like you have your own podcast, YouTube, Instagram, how can people connect with you?
SPEAKER_02Yeah, Instagram's Nick Redpath underscore. I think YouTube is the same podcast, it's unbranded with Nick Redpath. Um, yeah, any anywhere there. And then if you want to take the free ship level one or sign up for the collective as well, I teach two of the labs. I teach level one about once a year. Um, it's also a great time if you join the free ship community.
SPEAKER_00Awesome. All right. Well we appreciate your time, Nick, and we'll uh catch up you soon, okay? Sir Appreciate you guys