Meet Kris Barnette, founder of All Good Life Science Marketing at Toronto’s MaRS Innovation Hub. With 30 years in the game, including a decade at Thermo Fisher, he specializes in making brilliant life science commercially unignorable.

Considered the most creative minds in life sciences marketing, Kris believes the industry suffers from “terminal sameness.” His antidote: applying substance, savvy and swagger to engage and deliver serious returns.

An award‑winning Kent State instructor with a master’s from Northwestern, Kris authored the Marketing Glow Up to equip founders with tactics to break the province’s commercialization chokehold

Off the clock, he’s an ever‑curious polymath; archeologist, skateboarder, volunteer Santa, photographer, and co‑host of WFMU’s weekly music show “Cheek in Tongues,” to name a few.

With this podcast, Kris aims to transform Ontario’s invisible innovators into commercial beasts.

Calibrated for maximum empathy, Gizmo is an advanced AI Aluminum Shepherd and Robo Doodle mix, saved from a shelter for rejected pharmaceutical AIs. Operating out of the All Good Life Science Marketing studio at the MaRS Innovation Hub, Gizmo was brought online with a single mission: to sniff out the commercialization chokeholds keeping brilliant life science innovation parked on the bench.  

As Kris Barnette's right-hand man, he helps founders refocus on the human impact of their innovations and market potential. Equipped with "Jargon Grenade" detection software, he ensures dense data translates into investor-ready swagger. Gizmo once tried explaining quantum physics to a toaster—it didn't go well—but he brings that same "polite persistence" to fixing your Go-to-Market strategy. His ultimate goal? Transforming invisible innovators into fully funded, market-ready commercial beasts.