ATCP In The Canopy
ATCP in the Canopy is the official podcast of the Association of Tree Care Professionals, hosted by Austin Lee. This show is all about elevating the tree care industry—one conversation at a time. Each episode brings you candid, inspiring discussions with the people who live and breathe tree care: from seasoned arborists to business owners shaping the future of the field.
We dive into the realities of running a tree care business, from the hands-on craft of arboriculture to the strategy, culture, and systems that make a company thrive. Expect insights on safety, professional standards, mentorship, and lessons learned from the people who have climbed every branch of the industry.
Whether you’re an aspiring arborist, an experienced tree care professional, or someone passionate about elevating standards in your work, ATCP in the Canopy gives you the tools, stories, and perspective to grow both your business and your craft.
ATCP In The Canopy
ATCP in the Canopy | Ep 1: Meet ATCP Founding Board Member Stefano Devigili
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Welcome to the debut episode of "ATCP in the Canopy," the official podcast of the Association of Tree Care Professionals.
In this inaugural episode, host and ATCP Committee Member Austin Lee sits down with a titan of the tree care industry: Stefano Devigili.
Stefano is an ATCP Founding Board Member and the Co-Founder of Grant Brothers Tree Service. Join us as he shares his inspiring journey from his early entrepreneurial beginnings to building one of the most respected names in tree care.
0:00 - Introduction & Welcome to the Canopy
1:42 - How Grant Brothers Treecare Started
4:28 - Transitioning from Handyman to Tree Care
6:22 - Advice to His 18-Year-Old Self: The Power of Focus
8:04 - The Hidden Challenge: Admin Work & CRM Systems
10:20 - Mindset Shift: Business Owner vs. Tree Guy
12:25 - Building Loyalty Through Servant Leadership & Culture
14:07 - Industry Pitfalls: Shiny Object Syndrome & Winter Planning
17:36 - Staying Motivated Through Faith & Positivity
20:04 - Why They Founded the ATCP (Association of Tree Professionals)
26:06 - What Makes a Successful ATCP Member?
27:53 - Lightning Round: Chainsaws, Pet Peeves & Energy Drinks
30:25 - Stephano's Ultimate Calling: Full-Time Ministry
31:39 - Final Advice for Beginners in the Tree Industry
32:03 - Outro & How to Connect
Whether you are an industry veteran or just starting your tree care business, Stefano’s insights offer invaluable lessons on growth, professionalism, and community.
About ATCP:
The Association of Tree Care Professionals (ATCP) is dedicated to elevating the standards of the tree care industry through education, safety protocols, and professional networking.
Subscribe to our channel to stay updated with future episodes of ATCP in the Canopy: https://www.youtube.com/@A.T.C.Professionals
Learn more about ATCP membership: https://atcpros.org/
Follow us on Facebook: https://www.facebook.com/AssociationOfTreeCareProfessionals
Connect with our guest:
Grant Brothers Tree Service: https://virginiatreecare.com/
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