ATCP In The Canopy
ATCP in the Canopy is the official podcast of the Association of Tree Care Professionals, hosted by Austin Lee. This show is all about elevating the tree care industry—one conversation at a time. Each episode brings you candid, inspiring discussions with the people who live and breathe tree care: from seasoned arborists to business owners shaping the future of the field.
We dive into the realities of running a tree care business, from the hands-on craft of arboriculture to the strategy, culture, and systems that make a company thrive. Expect insights on safety, professional standards, mentorship, and lessons learned from the people who have climbed every branch of the industry.
Whether you’re an aspiring arborist, an experienced tree care professional, or someone passionate about elevating standards in your work, ATCP in the Canopy gives you the tools, stories, and perspective to grow both your business and your craft.
Episodes
9 episodes
ATCP in the Canopy | Ep 9: The #1 Tree Guy - Jake Seidenstricker of Jake's Top Notch Tree Service
Welcome back to ATCP in the Canopy, the official podcast of the Association of Tree Care Professionals. This episode dives into the story of a guy who built a thriving tree care business from a garage sale hustle and a borrowed chainsaw. Get re...
ATCP in the Canopy | Ep #8: Tree Care Insurance Specialist Greg Johnston on Hidden Coverage Gaps
Ask most tree care owners about insurance and you'll hear the same thing: the rates are brutal and there's nothing they can do about it. Greg Johnston disagrees.In this episode of ATCP In the Canopy, host Austin Lee sits down with Greg ...
ATCP in the Canopy | Ep 7: Jason Smith of Palfinger on Knuckle Booms, Grapple Saws & Buying Smart
Welcome to ATCP in the Canopy, the official podcast of the Association of Tree Care Professionals. This episode goes deep on the machines reshaping how trees come down, and one of the people who helped put them on the map.Host and ATCP ...
TCP in the Canopy | Ep 6: Board Certified Master Arborist Alex Shy on PHC's Importance in Tree Care
Welcome back to "ATCP in the Canopy," the official podcast of the Association of Tree Care Professionals. Episode 6 brings one of the most dynamic conversations we've had in the canopy yet — and we're just getting started.In this episode, h...
ATCP in the Canopy | Ep 5: Alex Wright on Marketing Discipline, Grit & Scaling 855TreeMan
Welcome to another episode of ATCP in the Canopy, the official podcast of the Association of Tree Care Professionals.In this episode, host and ATCP Committee Member Austin Lee sits down with Alex Wright, owner of 855TreeMan in Cha...
ATCP in the Canopy | Ep 4: Sarah Porter & GIB — The Family-Built Business Changing Insurance Claims
Welcome back to ATCP in the Canopy, the official podcast of the Association of Tree Care Professionals.In this episode, host and ATCP Committee Member Austin Lee sits down with Sarah Porter, Operations Manager of Global Insurance Billing (G...
ATCP in the Canopy | Ep 3: Mark Goodpasture on Grit, Growth & Building a Lasting Tree Business
Welcome back to "ATCP in the Canopy," the official podcast of the Association of Tree Care Professionals. In this episode, host and ATCP Committee Member Austin Lee sits down with Mark Goodpasture, owner of GE Tree Service in Petersburg, Indian...
ATCP in the Canopy | Ep 2: From Newspaper Ads to Grapple Saws — Brazzi Smith on Building a Business
Welcome back to "ATCP in the Canopy," the official podcast of the Association of Tree Care Professionals.In this episode, host and ATCP Committee Member Austin Lee sits down with Brazzi Smith, owner of Precision Tree Care and Removal in Liv...
ATCP in the Canopy | Ep 1: Meet ATCP Founding Board Member Stefano Devigili
Welcome to the debut episode of "ATCP in the Canopy," the official podcast of the Association of Tree Care Professionals.In this inaugural episode, host and ATCP Committee Member Austin Lee sits down with a titan of the tree care indust...