Ep33: Capitalising on the Emotion Economy

Consumer values have changed over the pandemic. Community, connectedness, emotions, purpose - all form a much larger part of the buying decision. 

People will pay for great experiences, for local products, for personalisation, for sustainable practices - to contribute to a greater purpose. How should you leverage this trend for growth? And how can you tug at your audience's heartstrings to create long-term loyalty & a lifetime of value?

Panel of Speakers:

• Erin Rigby, Senior Public Affairs Officer, Queensland Police Service https://www.linkedin.com/in/erinrigby/
• Lisa Summer-Hayes, Head of Marketing & Audience Development, Queensland Ballet  https://www.linkedin.com/in/lisasummerhayes/
• Anthea Gaffney, General Manager, UnLtd https://www.linkedin.com/in/anthea-gaffney-42156936/
• Megan Henderson, Global Operations Marketing Leader, Flight Centre https://www.linkedin.com/in/megan-henderson-73bb99127/

Panel Facilitator: Rob Hudson, Chief Digital Officer, Auto & General https://www.linkedin.com/in/hudsonrob/   

EPISODE NOTES:

In this panel you will hear:

•  how to identify & create experiences that go beyond your product 
  
  - Understanding trust. Why should you build trust from the first click? 
  
  - Re-framing your audience engagement to elicit long-term loyalty 
  
  - What emerging technologies will enable you to deliver more to your community? 
  
  - Humanising automation for personalisation

Live recording by Select Audio Visual.

Networx Brisbane events are organised by conference and events company, Iceberg Events and Something Digital These events are proudly supported by Reload Media, Select Audio Visual, Vision6, and DPMA.

Produced by Networx Brisbane, Australia. For upcoming events, visit https://brisbane.networxevents.com.au/events

Follow Networx Brisbane on Facebook, Instagram, LinkedIn and Twitter.

Never miss an episode.
Subscribe on Apple Podcasts, Spotify, Stitcher, Castbox or TuneIn 
to get new episodes as they become available.