Networx Podcast
Welcome to Networx Podcast: Marketing & Digital Conversations. Proudly brought to you by Networx Brisbane, each episode is a live recording of a past panel conversation with a different marketing-related topic, panel of expert speakers and panel facilitator. Topics range from content marketing, storytelling, content marketing, social media, podcasting, audio + video marketing, sponsorship, media, marketing strategy, digital innovation, customer journey, eCommerce, ad technology and programmatic, artificial intelligence (AI) and data. If you like what you hear, the magic of these events is still being in the room and making connections in person. You can find out when the next live Networx Brisbane event is on at https://brisbane.networxevents.com.au/events. You can follow Networx Brisbane on Facebook, Instagram, LinkedIn and Twitter. Tune in to each episode for a different topic and panel of speakers!
Episodes
33 episodes
Ep33: Capitalising on the Emotion Economy
Consumer values have changed over the pandemic. Community, connectedness, emotions, purpose - all form a much larger part of the buying decision. People will pay for great experiences, for local products, for personalisation, for s...
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Season 4
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Episode 33
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56:57
Ep32: Content Evolved
It's been six months since Facebook pulled the rug out from underneath brands and publishers. They put it back quickly but make no mistake, it will happen again and no platform is immune. Learn where the good brands are focusing their content e...
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Season 3
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Episode 32
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1:02:58
Ep31: Customer Centricity
Customer-centric philosophy has changed the game of acquiring, serving and retaining customers. Modern businesses treat their customers as segments of one, personalising the customer journey at every stage, and doing what’s right by customers t...
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Season 3
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Episode 31
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59:23
Ep30: B2B Marketing Trends your brand needs to embrace now!
If you're a B2B marketer, most of your conversations revolve around the sales team's targets and their collateral needs (read: fliers). But the data clearly shows B2B companies that focus more resources on building their brand prof...
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Season 3
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Episode 30
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1:15:37
Ep29: The Hybrid Working Model
COVID-19 threw us for a loop in 2020, shaking the office working model to the core. As many in the marketing and digital industries were forced to work from home full-time, the rulebook for connecting, motivating and leading teams has well and ...
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Season 3
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Episode 29
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1:15:06
Ep28: Innovation & Strategy for 2021
The game has changed, or has it? Where should businesses focus their marketing strategy efforts as we head into a new year that promises only one thing: no promises! Hear case studies from brands that did game-changing work during the COVID loc...
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Season 2
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Episode 28
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56:41
Ep27: The Power of Personal Branding
As we still work our way through COVID-19, personal branding is more important than ever. How we present ourselves online may be the only way people find and connect with us moving forward. Our panellists all offer a unique viewpoint on h...
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Season 2
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Episode 27
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53:43
Ep26: Cybersecurity & Data Ethics
Identifying vulnerabilities and protecting yourself.Join us as we discuss how you can take small steps to prevent data leaks, understand cyber-crime tools and empower yourself protect your digital life. Poor cybersecurity is impacting b...
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Season 2
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Episode 26
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58:12
Ep25: Is Digital Marketing Killing Creativity? Will true creativity survive in our hyper-targeted, data-led world?
Google Ads, artificial intelligence, digital display ads that are never clicked - all the technology in the world has put customers at our fingertips, but have we sacrificed truly creative solutions for the allure of hyper-targeted technologica...
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Season 1
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Episode 25
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58:48
Ep24: Hyper-personalisation - Exploring the state of human connection and data driven-marketing in the post-COVID-19 world.
What does marketing look like as society continues to digitize and consumer channels shift? Marketers will need to not only personalise their campaigns to remain relevant; they will need to evangelise and humanize messaging to reach consumers w...
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Season 1
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Episode 24
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59:59
Ep23: The Connected Consumer - The shifting habits you need to know
94% of global internet users own a smartphone. The IAB claims the time we're spending online has risen 40 per cent in one year. Your customers are digitising their habits and since being in lockdown this has only increased. So how can marketers...
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Season 1
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Episode 23
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59:23
Ep22: Influencer Marketing - Staying Relevant and Effective When the World Is Looking Elsewhere
What do we do now that the excesses of influencers on the internet are being called out by audiences? Are there still influencer opportunities for brands at a time when people are turning their gaze towards the news and away from internet perso...
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Season 1
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Episode 22
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1:04:43
Ep21: Podcasting - Join the Audio Renaissance
Join us as we explore the current state of podcasts as an effective tool for brands, advertisers and consumers alike. As the world changes around us, audio may be entering a golden age of possibility. Can you ‘hear’ it?Panellists inc...
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Season 1
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Episode 21
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1:15:13
Ep20: An Online Panel About Online Panels
It’s like an Escher drawing! Getting together the most brilliant minds who’ll show you that when we think a little differently and act a little more radically, our futures can and will look bright!Tune in to talk through the things you n...
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Season 1
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Episode 20
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1:07:27
Ep19: Is the Agency Model Dead? And What Comes Next...
National advertising spend last year fell for the first time in seven years. Disruption from consultants, reducing budgets and thinning margins are squeezing agencies right now. But is it too early to talk of their demise, and what model would ...
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Season 1
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Episode 19
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1:01:58
Ep18: Content Marketing - How to craft game-changing content that nails business goals
Businesses without audience-focused content that achieve business goals are in for a world of pain. In this discussion, our panellists will share how they approach the distinct objectives their businesses set for them, what they do to create co...
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Season 1
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Episode 18
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57:18
Ep 17: Strategy & Innovation for 2020
This is the Networx you've been waiting for all year - an opportunity to hear from an expert panel on what the future of marketing strategy and innovation holds in 2020 and beyond. If you've got a head for strategy or aspire to take your busine...
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Season 1
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Episode 17
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49:22
Ep16: Customer Data - Unlock your potential using artificial intelligence
"Data is the new oil." A limited metaphor, but one that describes the hunger of businesses in the 21st century for this precious resource. Whether you're a new, growing, or established business, the data you collect is the most valuable asset y...
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Season 1
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Episode 16
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1:09:32
Ep15: Meet the CMOs
The world of chief marketing officers is changing rapidly. CMO's are being tasked with rapidly adjusting to changing customer preferences whilst staying relevant and achieving growth. Join us for networking and a panel discussion with our CMO p...
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Season 1
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Episode 15
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1:13:49
Ep14: Lessons Learned in Failure - How to avoid the same fate
In the Silicon Valley world of technology, failure has less negative connotations than in any other area of business. There are always more lessons learned than when an individual, team or company achieves success. And changing your mindset to ...
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Season 1
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Episode 14
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1:03:36
Ep13: The Business of Podcasts - Too loud to be ignored
More and more Australians are listening to podcasts. A recent ABC report concluded that Australians are very engaged listeners, some are listening to up to five podcasts a week, and most listen to the very end of an episode. These same listener...
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Season 1
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Episode 13
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56:05
Ep12: Social Media - Getting more metrics from meaningful moments
Social media isn’t just a powerful influence. It’s an ever-changing and fundamental layer of modern life. The challenge for marketers and their brands is to build teams and systems that play to its strengths - intimacy, authenticity, personalit...
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Season 2
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Episode 12
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1:21:12
Ep11: Customer Journey - How to plan for more change
A once linear model is now fragmented and continues to evolve. A growing number of touch points can make a consistent brand experience harder than ever. We ask three industry experts to explain what's changed, tips for growth and how you can be...
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Season 2
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Episode 11
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1:00:37
Ep10: Inbound Marketing (Part C)
Inbound marketing is the philosophy behind some of the most successful 'pull' marketing strategies of all time. It says that if you combine an authentic brand with quality content, digital marketing, and automation, then sit back and relax! The...
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Season 2
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Episode 10
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20:44
Ep9: Inbound Marketing (Part B)
Inbound marketing is the philosophy behind some of the most successful 'pull' marketing strategies of all time. It says that if you combine an authentic brand with quality content, digital marketing, and automation, then sit back and relax! The...
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Season 2
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Episode 9
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22:26