Ep18: Content Marketing - How to craft game-changing content that nails business goals Artwork

Networx Podcast

Welcome to Networx Podcast: Marketing & Digital Conversations. Proudly brought to you by Networx Brisbane, each episode is a live recording of a past panel conversation with a different marketing-related topic, panel of expert speakers and panel facilitator. Topics range from content marketing, storytelling, content marketing, social media, podcasting, audio + video marketing, sponsorship, media, marketing strategy, digital innovation, customer journey, eCommerce, ad technology and programmatic, artificial intelligence (AI) and data. If you like what you hear, the magic of these events is still being in the room and making connections in person. You can find out when the next live Networx Brisbane event is on at https://brisbane.networxevents.com.au/events. You can follow Networx Brisbane on Facebook, Instagram, LinkedIn and Twitter. Tune in to each episode for a different topic and panel of speakers!

All Episodes

Networx Podcast

Ep18: Content Marketing - How to craft game-changing content that nails business goals

March 10, 2020 • Networx Brisbane • Season 1 • Episode 18

Businesses without audience-focused content that achieve business goals are in for a world of pain. In this discussion, our panellists will share how they approach the distinct objectives their businesses set for them, what they do to create compelling content moments for their audiences, how they fit into the wider business goals, and how to measure success or failure.

During this podcast, you'll discover:

How to align content with business objectives
Why an audience focus and distinct tone of voice is your greatest weapon
Case studies from brands that have nailed their content experiences for customers

Panellists include:

Lucille Burkitt, Digital Content Lead (Customer & Community), Urban Utilities
Andrew McGrath, Marketing Specialist – Social Media & Content, BCF - Boating Camping Fishing
Courtney McDonnell, Digital Content Producer, Brisbane Lions AFC

Panel Facilitator: Kurt Sanders, Director of Strategy, The Content Division

Videos:

Lions 1: https://www.instagram.com/p/By9xHhwl-nI/

Lions 2: https://www.instagram.com/p/B0u2wuWFjRz/

BCF: https://youtu.be/-Kx-jhm8nLs

Podcast Host and Event MC: Lisa Ma, Networx Brisbane & Iceberg Events

Further resource links:

+++
Live recording at Loft West End on 26 February 2020 by Select Audio Visual.

Networx Brisbane events are organised by conference and events company, Iceberg Events. These events are proudly supported by Reload Media, Select Audio Visual, Vision6, and DPMA.
Produced by Networx Brisbane, Australia. For upcoming live events, visit https://brisbane.networxevents.com.au/events
Follow Networx Brisbane on Facebook, Instagram, LinkedIn and Twitter.
Never miss an episode.
Subscribe on Apple Podcasts, Spotify, Stitcher, Castbox or TuneIn.