Sell Well: Helping Agencies Close More Deals and Grow Revenue

Refunds: The Four-Question Framework for Making the Right Call

Suzie Consoli

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Someone's going to ask for their money back, and it's going to suck. But here's the thing, you don't have to panic. I'm breaking down the four-question framework that helped me decide whether to give refunds or hold firm, and why your emotional state matters way more than your contract's fine print. Plus, the one thing you absolutely need to do before any money changes hands.

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