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Sell Well: Helping Agencies Close More Deals and Grow Revenue
I spent years building a marketing agency from nothing, scaling it past a million dollars, and figuring out the hard way that none of it works if you can't sell. Now I help agency owners close more deals and grow revenue without feeling sleazy or stressed about it. On the Sell Well Show I share real sales strategies, honest agency lessons, and what actually drives revenue in short episodes you can actually use. If you want to build a business that gives you more profit and more peace, you're in the right place.
Episodes
38 episodes
I’m There for You: What Jerry and Elaine Can Teach Us Before Year End
Your November books look amazing. Deals that stalled all summer are suddenly moving, clients are spending leftover budget, and you’re sitting there with pumpkin pie and an old fashioned thinking next year is going to be huge. Then January hits ...
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Start Prescribing, Start Closing: How to Win More Deals in Q4
Want to close more deals before the year ends? Stop giving your prospects options. In this episode I'm sharing the simple shift that's helped my clients jump from a 20 to 30% close rate to closer to 50 to 60%, and it started with a lesson I lea...
The Honest Launch: Why I Really Built the Sell Well 21 Day Challenge
I'm launching the Sell Well 21 Day Challenge this week, and instead of a polished pitch, you're getting the honest version. I'll tell you why I built it, including the less altruistic reason. You'll hear why it's 21 days and not 30, and about t...
I Missed a Thursday: Why Diversified Lead Gen Lets You Step Away
Last week I missed my first Thursday episode since March. My downloads dipped, and I didn't panic once. In this episode I'm sharing why I took a coaching sabbatical at the beach with my family, why a diversified lead gen mix meant I could actua...
Phone a Friend: Weaver Ellard on Pricing Transparency and Winning Bigger Deals
I called up my friend Weaver Ellard, co-founder of Dodeka Digital, to talk about something almost every agency owner wrestles with: charging more. Weaver has sat on both sides of the table, as a client hiring agencies and now running one. He bu...
Crafting Strong Offers: A Question, a Warning, and a Myth
Everyone wants to talk about scripts and closing techniques, but if your offer is weak, none of that matters. In this episode I'm giving you a question, a warning, and a myth to run every offer through before you launch it, including the one my...
Phone a Friend: Natalie Turner from MintLeads on Cold Email 101
Cold email has a reputation problem. People hear it and think spam, think sleazy, think it doesn't work anymore. So I brought in my friend Natalie, who has been doing this for four years to set the record straight.We talk about what cold...
Stop Scrolling, Start Selling: Your 4-Step Outbound Plan
I'm the oldest of four, and my siblings will tell you I've got big sister energy, the kind that comes out in full force when I see you doing something I know you should be doing differently. Today that energy is aimed at your sales process. You...
Send the Loom: The Five Minute Video That Kills Sticker Shock
I'm a big fan of sending Looms along with proposals, and I believe emailing a proposal, or talking through numbers on that first call, can kill a deal even when you have amazing value to add. That's what we're getting into today. I'm giving you...
My Top 4 Red Flags: Not Worth the Money
Most of what I talk about on this show is how to close more deals. This episode is the opposite. I'm walking through the four client red flags that would make me walk away before I ever sign the contract, no matter how good the budget looks. Sp...
Price Objections Aren't About Price: The Psychology of "I Can't Afford This"
I hate the sales advice that says when someone tells you the price is too high, you should ask them "what's the cost of your future?" It's fear tactics dressed up as strategy, and it doesn't work. I know because I've been on the receiving end o...
Phone a Friend: A Live Coaching Session with Abby Connolly
My very first intern is on the show with me today, except now she runs her own thriving design studio. I put Abby on the spot for a live, no-prep coaching session so you could hear exactly what it sounds like when I work with a client in real t...
Facts Over Feelings: How I Learned to Forecast My Business
I am not a spreadsheet girly. I'm a salesperson, always have been, numbers were the thing I dealt with after the fun part was over. But my husband David built me a tool early on that changed how I ran my business, and it's the exact same one th...
You Are Not Your Business: Why Your Identity Is Costing You Deals
I scrapped the episode I had planned this week because the same question kept coming up on multiple coaching calls this week. "Who am I, if this business doesn't work out?"I know that sounds like a mindset guru thing, b...
The Right Way to Bring On a VA: 3 Steps Before You Hand Off Sales Tasks
Most business owners don't hire a VA with a plan. They hire one because they're overwhelmed, hand off whatever feels urgent that day, and a few months later they're frustrated and convinced the VA just isn't cutting it. Here's the truth: it's r...
Phone a Friend: Oaken Mulholland on LinkedIn Outreach That Converts
Everybody keeps telling me LinkedIn outreach is dead. I hear it from my clients constantly, usually right after they forward me another one of those cringey DMs that opens with "we both went to college" and ends with a calendar link. So I phone...
Stop Fighting the Robots: Combating AI Slop Feedback From Your Clients
My client Jasmine sent me a voice note this week that stopped me in my tracks. Her prospects are dropping her proposals into ChatGPT and Claude, then firing back giant lists of questions she has never gotten before, half of which do not even ma...
The Client Audit: Who to Keep, Who to Grow, and Who to Cut
There is a client on your roster right now that you are quietly losing money on, and I'd bet it's not the one you'd guess. It's not your cheapest client, and it's not your most demanding one. It's a very specific combination of the two that wre...
Stop Villainizing Your Client: Charge Them More
A few years ago I had a client who drove me up the wall. Endless revisions, constant tweaks, the kind of name that made my stomach drop every time it hit my inbox. I was convinced she was the problem and I was this close to firing her. Then a m...
Monday Money Myth: I Think My Business Might Be Set Up Incorrectly and It's Too Late to Fix It
We are back with another Monday Money Myth with Jason Medlin, fractional CFO, accountant, and tax strategist. Today's myth: I think my business might be set up incorrectly and it's too late to fix it. Spoiler alert, that's absolutely not true. ...
Phone a Friend: Cheyenne Buttrey on Marketing Funnels
Listen in on my chat with Cheyenne Buttrey of Copy Girl Co. to break down one of the most misunderstood parts of growing a service business, marketing funnels. We talk about what a funnel actually is (spoiler, you probably already have one), wh...
Monday Money Myth: I'll Worry About Taxes When Tax Season Gets Here
Back at it with another Monday Money Myth with special guest Jason Medlin, fractional CFO, accountant, and tax strategist. In today's myth, we are tackling *shudder* taxes. If you're like me, you would rather just not think about it...
White Labeling: The Revenue Multiplier Nobody's Talking About
We white labeled our branding and web process to other agencies for years, but 2023, my last year at Lawson House, is when we really saw the explosion, it added over half a million dollars in revenue. Here's what it actually is (and what it's n...
Monday Money Myth: If There's Money in the Bank, We're Doing Fine
Kicking off a new recurring series with Jason Medlin, a fractional CFO, accountant, and bookkeeper, where we debunk the money myths that keep business owners up at night. First up: if you've got cash in the bank, you're good. Spoiler ale...
Refunds: The Four-Question Framework for Making the Right Call
Someone's going to ask for their money back, and it's going to suck. But here's the thing, you don't have to panic. I'm breaking down the four-question framework that helped me decide whether to give refunds or hold firm, and why your emotional...