Sell Well: Helping Agencies Close More Deals and Grow Revenue

Stop Villainizing Your Client: Charge Them More

Suzie Consoli

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0:00 | 8:42

A few years ago I had a client who drove me up the wall. Endless revisions, constant tweaks, the kind of name that made my stomach drop every time it hit my inbox. I was convinced she was the problem and I was this close to firing her. Then a mentor asked me one question that flipped the whole thing on its head, and I walked away making more money and actually enjoying the work again.

In this episode I'm breaking down the exact reframe that changed how I look at difficult clients, the question you should ask yourself before you draft that breakup email, and how to handle it if the client pushes back on the ask. I'm also drawing a hard line between the client who's merely annoying and the one who's genuinely toxic, because one of those you can fix with a number and the other you can't.

Work with me 1:1 at suzieconsoli.com.