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The Roadmap to £10bn Podcast
If you’re trying to raise or scale a fund in the UK, you already know the frustration: the meetings are good, the feedback is positive, but allocations don’t land… or don’t grow.
Fortunately, The Roadmap to £10bn Podcast exists.
Hosted by Zeyro co-founders Wayne Green and Gareth Malna, The Roadmap to £10bn Podcast breaks down how UK buyers actually make allocation decisions, and why funds that should scale often don’t.
Each episode focuses on a different stage of fund growth, from first allocation through to institutional scale, and unpacks what buyers are really testing for, what’s quietly blocking progress, and what needs to change to move forward.
This isn’t theory or generic fundraising advice. It’s built from the patterns we see every day working with funds that are trying to turn interest into capital, and capital into long-term scale.
Want to understand what’s stopping your fund from growing in the UK, and what to do about it? Start here.
The Roadmap to £10bn Podcast
EP 2: The Two Sentences That Could Make or Break Your Fund
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Most fund managers treat their investment objective as a legal formality. What if it's actually one of your most powerful growth tools?
In this episode, Wayne and Gareth go head to head on a seemingly dry but surprisingly contentious question: do a fund's investment objectives and policies directly drive its growth?
What starts as a disagreement quickly uncovers something most fund managers overlook: that the words used to describe what a fund does carry far more commercial weight than most people realise.
They dig into why the FCA has been pushing for greater clarity in fund documentation and what that means for how funds are bought and sold, how EU-domiciled funds entering the UK market under the OFR regime compare to their UK counterparts, and whether looser documentation is actually an advantage or a liability, why professional buyers see straight through vague or overly flexible strategies, and how the importance of a well-crafted objective shifts at different stages of a fund's life cycle, from launch through to institutional scale.
It's a conversation that moves from legal technicality to commercial reality, and by the end, Wayne and Gareth land somewhere neither quite expected.
If your fund's objective was written to satisfy compliance rather than to win allocations, this episode might change how you think about it.
And if you want to audit every element of your fund's positioning, not just the paperwork, The Roadmap to £10bn package is where to start: https://www.zeyro.one/roadmap-to-10bn-package