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The Roadmap to £10bn Podcast
If you’re trying to raise or scale a fund in the UK, you already know the frustration: the meetings are good, the feedback is positive, but allocations don’t land… or don’t grow.
Fortunately, The Roadmap to £10bn Podcast exists.
Hosted by Zeyro co-founders Wayne Green and Gareth Malna, The Roadmap to £10bn Podcast breaks down how UK buyers actually make allocation decisions, and why funds that should scale often don’t.
Each episode focuses on a different stage of fund growth, from first allocation through to institutional scale, and unpacks what buyers are really testing for, what’s quietly blocking progress, and what needs to change to move forward.
This isn’t theory or generic fundraising advice. It’s built from the patterns we see every day working with funds that are trying to turn interest into capital, and capital into long-term scale.
Want to understand what’s stopping your fund from growing in the UK, and what to do about it? Start here.
Episodes
7 episodes
EP 7: Third-Party Management Companies and Host ACDs Are All the Same, Aren't They?
Third-party management companies and host ACDs are all the same, aren't they? It's a common assumption, and one that can cost a fund manager dearly if left unchallenged.In this episode, Wayne is joined by Giles Swan: public poli...
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EP 6: You Don't Own Your Audience: Your Distributors Do
You don't own your audience. Your distributors do. So what exactly is a distribution strategy meant to achieve?In this episode, Wayne and Gareth get into the practical mechanics of building a distribution strategy from the groun...
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EP 5: Nine Out of Ten Portfolio Managers' Marketing Is Terrible: Here's Why
Nine out of 10 portfolio managers' marketing is terrible. If that sounds harsh, ask yourself whether you could name three funds off the top of your head. Most people can't name one.In this episode, Gareth is joined by Giles Swan...
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EP 4: Why Fund Structure Decides Your Distribution Before You've Even Launched
It's easier to market an EU fund in the UK than a domestic one. If that sounds backwards, you haven't yet gone through the regulatory puzzle that sits underneath every new fund launch.In this episode, Wayne is joined by Giles Sw...
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EP 3: The Unfair Advantage: What Vertically Integrated Models Get Wrong About Distribution Strategy
If your advisers, your platform, and your funds are all under the same roof, do you still need a distribution strategy? The answer might surprise you.In this episode, Wayne and Gareth tackle a topic that often gets overlooked i...
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EP 2: The Two Sentences That Could Make or Break Your Fund
Most fund managers treat their investment objective as a legal formality. What if it's actually one of your most powerful growth tools?In this episode, Wayne and Gareth go head to head on a seemingly dry but surprisingly conten...
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EP 1: Timing, Clarity & Credibility: The Three Things Every UK Fund Buyer Is Actually Looking For
What do UK fund buyers really want, and why do so many funds that look right on paper still fail to win allocations?In this debut episode, Zeyro co-founders Wayne Green and Gareth Malna lay the foundations of The Roadmap to £10...
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