.png)
The Roadmap to £10bn Podcast
If you’re trying to raise or scale a fund in the UK, you already know the frustration: the meetings are good, the feedback is positive, but allocations don’t land… or don’t grow.
Fortunately, The Roadmap to £10bn Podcast exists.
Hosted by Zeyro co-founders Wayne Green and Gareth Malna, The Roadmap to £10bn Podcast breaks down how UK buyers actually make allocation decisions, and why funds that should scale often don’t.
Each episode focuses on a different stage of fund growth, from first allocation through to institutional scale, and unpacks what buyers are really testing for, what’s quietly blocking progress, and what needs to change to move forward.
This isn’t theory or generic fundraising advice. It’s built from the patterns we see every day working with funds that are trying to turn interest into capital, and capital into long-term scale.
Want to understand what’s stopping your fund from growing in the UK, and what to do about it? Start here.
The Roadmap to £10bn Podcast
EP 3: The Unfair Advantage: What Vertically Integrated Models Get Wrong About Distribution Strategy
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
If your advisers, your platform, and your funds are all under the same roof, do you still need a distribution strategy? The answer might surprise you.
In this episode, Wayne and Gareth tackle a topic that often gets overlooked in conversations about fund growth: the vertically integrated model. The assumption is simple: if the money is already in the building, why worry about distribution? But as Wayne and Gareth quickly unpack, having a captive audience doesn't mean the hard work disappears. It just changes shape.
They explore why the justification for putting investors into internally manufactured funds actually needs to be more robust than for external funds, not less, how conflicts of interest within vertically integrated models have to be actively managed through governance, documentation, and independent oversight, why the unfair advantage of knowing your end client better than anyone else is only valuable if you use it well, what happens when consolidators bring multiple funds with overlapping strategies into the same group, and how to navigate that without harming investors.
Whether you're a standalone asset manager or part of a larger integrated group, the Roadmap to £10bn is as relevant to you as it is to anyone trying to scale.
If you want to understand where your model sits and what it needs to work harder on, the Roadmap to £10bn package is the place to start: https://www.zeyro.one/roadmap-to-10bn-package