Behind the Paywall
Behind the Paywall breaks down the hidden logic behind how industries really function. Through conversations and interviews with experts across different industries, it explores what actually happens behind the scenes, how decisions are made, and what's behind the irrational choices that occur.
Episodes
7 episodes
How does YouTube, one world's most well-known companies, think about marketing?
In this episode, I go behind the paywall of YouTube marketing with senior marketing executive, Tanaya Kasavana. Tanaya and I discuss how psychology and consumer data shapes marketing and brand development at YouTube, whether consumers' pr...
Behind the scrubs: How do physicians actually make diagnoses?
In this episode, I go behind the medical paywall with a career gastroenterologist, Dr. Divyang Parikh. Dr. Parikh and I discuss what a gastroenterologist does, how medical technology can lead to mis-diagnoses and how seasoned physicians can mak...
Overcoming bad choices: how do you rewrite the odds of your life?
In this fascinating interview, I go behind the paywall with author Robert Wood. Mr. Wood spent nearly 17 years in prison for gang-related crimes. During the time, he turned his life around by finding his faith, getting an education, and looking...
The Psychology of Microfinance: Why do strangers across the world loan to, and repay, each other?
In this episode of Behind the Paywall, I venture into the world of Microfinance with Premal Shah, one of the founders of the global non-profit Kiva.org. We discuss how Premal moved from being one of the earliest employees of PayPal to one of th...
What really happens in an operating room?
In this episode, I go behind the paywall with a Chief Anesthesiologist, Dr. Sudha Shah, who spent over 40 years running quarterback in operating rooms. We discuss why anesthesiologist are often the leader of what happens in the operating room b...
Why do people make irrational decisions when it comes to investing?
In this episode, I go behind the paywall with a wealth management executive to understand what financial advisors actually do and what makes a good one. I also seek to understand why people make irrational decisions when it comes to investing t...
How does management consulting actually work?
In this episode, I go behind the hidden logic of management consulting and explore how firms are able to charge companies millions of dollars but the consultants only make a fraction of this. To understand how this works, I go behind the paywal...