Sara Orlando Seifert
Sara has spent the past 18 years at WatchTime Magazine, living & breathing the watch industry through the magazine and its in-person events across the country. She holds a BA in English from the University of New Hampshire and has loved shiny things since she was a little girl trying on her grandmother’s jewelry. The watch industry wasn’t initially on Sara’s radar as a career path, but that changed in 2008, when she was recruited to join WatchTime as Advertising Director. She became Publisher in 2015 and, in 2026, expanded her role to include Operations Director. Over nearly two decades, Sara has built deep relationships across the luxury watch industry and has played an integral role in growing WatchTime’s advertising, partnerships, and live events. She is particularly passionate about bringing people together through experiences that celebrate watches, craftsmanship, and the culture surrounding the industry.
Sara lives in Florida with her husband and their two sons.