The Commerce Collective is a podcast hosted by Deanah Baker that explores the future of retail and the sophisticated "art of the buy". Drawing on her experience as a former Walmart senior executive overseeing $25 billion in P&L, Deanah hosts deep-dive conversations with high-growth CPG and B2C leaders to dissect the strategies behind product innovation, omnichannel scaling, and go-to-market execution. From the mechanics of multi-billion-dollar brand launches to the evolution of the modern shopping experience, the show provides founders and executives with the strategic blueprints and insider perspectives necessary to master the complexities of today’s global retail landscape.