Pricing Page unPacked
Where pricing strategy meets the real world.
What actually happens when pricing theory hits a live pricing page?Where do companies get it right - and where do they quietly leave money on the table?
In our new podcast, Pricing Page Unpacked, we dive into exactly that.
Join Rob and Ulrik as they break down pricing pages, explore how they’ve evolved over time, and unpack the real impact of those changes. No scripts, no over-editing—just an honest, high-signal conversation between two pricing experts.
🎙️ What to expect:
- Real-world examples of pricing pages (the good, the bad, and the confusing)
- Sharp challenges and fresh perspectives
- Deep interpretation of what pricing decisions actually mean for a business
Rob brings the framing, momentum, and tough questions.Ulrik brings the diagnosis, insights, and implications.
Together, it’s 100% pricing - unfiltered.
If you care about pricing, packaging, or how companies actually communicate value… this one’s for you.
Pricing Page unPacked
Latest Episodes
Clay: Everyone wants to price like Clay. Should they?
A decade ago every founder wanted to price like HubSpot. Now they want to price like Clay, the poster child for credit-based pricing in the AI era. In March 2026 Clay split its pricing into data credits, spent enriching contacts, and actions, s...
Canva: When freemium finishes its job, what replaces it?
Canva's free plan has already reached almost everyone it was ever going to reach. Canva says 95 percent of the Fortune 500 use it, and that is the moment most freemium companies never plan for: the free tier stops being an acquisition engine an...
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Okta: A la carte, bundles and AI agents
You spend a tremendous amount of time convincing a robot that you are not a robot. That is Okta from the outside. From the inside it is one of the better pricing stories in enterprise software right now. Okta sold identity the way a restaurant ...
Salesforce: Pricing the Agentic AI Era (and Why It's Complicated)
Salesforce pulls in $35B in revenue but spends roughly $4.50 to acquire every $1 of growth - a byproduct of decades of "commercial debt" built into its seat-based pricing and sprawling product suite. Ulrik and Rob break down how Agentforce is t...
