Pricing Page unPacked
Where pricing strategy meets the real world.
What actually happens when pricing theory hits a live pricing page?Where do companies get it right - and where do they quietly leave money on the table?
In our new podcast, Pricing Page Unpacked, we dive into exactly that.
Join Rob and Ulrik as they break down pricing pages, explore how they’ve evolved over time, and unpack the real impact of those changes. No scripts, no over-editing—just an honest, high-signal conversation between two pricing experts.
🎙️ What to expect:
- Real-world examples of pricing pages (the good, the bad, and the confusing)
- Sharp challenges and fresh perspectives
- Deep interpretation of what pricing decisions actually mean for a business
Rob brings the framing, momentum, and tough questions.Ulrik brings the diagnosis, insights, and implications.
Together, it’s 100% pricing - unfiltered.
If you care about pricing, packaging, or how companies actually communicate value… this one’s for you.
Pricing Page unPacked
Latest Episodes
Intercom (now Fin): Pricing the work, not the software
A quick note - this episode was recorded before Intercom's name change in May 2026 and their acquisition by Salesforce in June 2026.Intercom was growing at 4% year-over-year while the median SaaS company was at 19%. I...
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HubSpot: Free Entry, Sticky CRM, and the Shift to AI Credits
HubSpot is the company every SaaS startup wants to copy when it comes to pricing — but most miss why it actually works. In this episode, Rob and Ulrik unpack the full arc of HubSpot's pricing strategy: the clever two-axis m...
Slack: The hidden costs of AI, price increases and margin impact
In this episode of Pricing Page unPacked we dive into Slack’s journey from a simple messaging app to an organizing app that can seem near ubiquitous for many industries. Ulrik Lehrskov-Schmidt and Rob Litterst share their insights on Slac...
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Notion: Why Notion’s Pricing Works Better Than Most SaaS Companies
Notion has tens of millions of users. A huge chunk of them have never paid a dollar.And that's completely intentional.In our latest Pricing Page Unpacked episode, we dig into how Notion turned free personal u...
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Figma: AI Credits, and the Future of SaaS Pricing
In this episode of Pricing Page unPacked, we break down Figma’s pricing page and explore what its pricing strategy reveals about how the company wants to grow. We talk through Figma’s evolution from a simple design tool into a broader product s...
