Coaching and The F Word
Coaching and The F Word is a straight-talking podcast about the moments that shape our lives, careers, confidence, and leadership.
Hosted by two experienced coaches and former accountants — Andrew Weakford, specialising in midlife transformation and John Ferguson, in finance leadership — this podcast explores the real stories behind growth, change, and stepping up. Each episode tackles a different “F word” that shows up in life and work: from First Steps, Failure, Fear, and Feedback to Future, Framing, and beyond.
This isn’t theory. It’s practical, honest conversation grounded in lived experience — what it really takes to move forward when things feel uncertain, uncomfortable, or stuck.
Whether you're a mid-career professional, an aspiring finance leader, or simply someone navigating change, you’ll find insights you can actually use:
· How to build confidence and take action
· How to handle failure and reframe setbacks
· How to give and receive feedback effectively
· How to develop a growth mindset in your career
· How to step into leadership with clarity and intent
Expect real conversations, relatable stories, and coaching insights that help you think differently — and act with purpose.
If you're ready to stop overthinking and start moving forward, this podcast is for you.
Episodes
11 episodes
Season 2 Episode 1 - Football
F is for Football......Football is much more than a game. It’s a masterclass in leadership, teamwork, resilience and coaching.In this first episode of Season 2, Andy Weakford and John Ferguson discuss Arsenal’s Premier League tr...
Season 2 Episode 2 - Focus
After talking Football in the opening episode of Season 2, the conversation moves from the pitch to the mind where the F Word is Focus.In a world full of constant notifications, distractions, competing priorities and endless demands...
Season 2 Episode 3 - Fitness
When you hear the word fitness, what comes to mind?For many of us it’s the gym, running shoes or step counts. But what if fitness is about far more than physical health?In this episode of Coaching and the F Word, A...
Season 2 Episode 4 - Fault
When something goes wrong, our first instinct is often to ask, “Whose fault is it?”But what if that’s the wrong question?In this episode of Coaching and the F Word, Andy Weakford and John Ferguson are joined by Karl Barker, guest ...
Season 2 Episode 5 - Final
This weekend, millions of people around the world will be watching the FIFA World Cup Final. Two teams. One trophy. Years of preparation coming down to one defining moment.But finals aren’t just found in sport.We all face them thr...
Season 1 Episode 1 - First-steps
Every meaningful change begins the same way. Not with a big decision. Not with a fully formed plan. But with a first step.In this opening episode of Coaching and the F Word, we explore First-steps—the small, often unsee...
Season 1 Episode 2 - Failure
Failure is a word most of us avoid — but one that quietly shapes our confidence, our decisions, and ultimately, our leadership.In this episode of Coaching and the F Word, we explore what failure really means — beyond th...
Season 1 Episode 3 - Fear
Fear is something we don’t often talk about it in our careers — but it shapes more decisions than we realise. In this episode of Coaching and the F Word, we explore the quiet, often hidden force behind hesitation, ...
Season 1 Episode 4 - Future
The future is something we all think about… but rarely stop to intentionally design.In this episode of Coaching and the F Word, we explore how the future isn’t something that simply happens to us — it’s something we act...