How Hard Can it Be?
Welcome to How Hard Can it Be?
After working in and with the nonprofit sector for a combined forty years or more, we have seen time and again just how fundraising is minimised to a task, for someone, over yonder, to scroll a rich list and make an ask. After all, how hard can fundraising actually be?
We believe that the single biggest catayst to increasing philanthropic giving is good fundraising. With this in mind, we’ve begun a collection of conversations with extraordinary individuals that wholly and radically embrace the art and the science of fundraising to power philanthropic giving. Each shares their unique perspective on what it takes to build a thriving culture of philanthropy.
Please do send us your feedback: hello@philanthropy2.com We’d love to hear from you!
Frankie & Marisa
Philanthropy Squared Academy
How Hard Can it Be?
Anna Marsden, Managing Director, Great Barrier Reef Foundation
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In this conversation, we’re joined by Anna Marsden, Managing Director of the Great Barrier Reef Foundation, and one of Australia’s most compelling voices in purpose-driven fundraising. In this conversation, Anna shares what it really takes to inspire generosity at scale: how to bring donors on the journey, build trust, and turn urgency into action. It’s a thoughtful, honest look at fundraising as both an art and a responsibility.
Anna is delightfully warm, insightful, and deeply grounded in purpose. She generously offers lessons that go far beyond environmental giving; this is a conversation about impact, connection, and why the stories we tell truly matter.