Vietnam Content Marketing
Vietnam is one of the fastest-changing markets in Asia. But reaching the people who live, work, and buy here takes more than simply translating an overseas campaign.
Vietnam Content Marketing explores how brands, creators, and businesses build trust, grow audiences, and tell better stories in Vietnam. Through conversations with marketers, founders, and industry leaders, we uncover what works, what doesn't, and what connects with Vietnam consumers across social media, video, podcast, search, and beyond.
It's practical, honest, and focused on the realities of doing business in this market. Whether you're building a local brand, entering Vietnam for the first time, or trying to understand where the industry is heading, this show gives you the ideas and insights to create content that actually makes an impact.
I'm Niall Mackay from Seven Million Bikes Podcast and Saigon Podcast Studio, and this is Vietnam Content Marketing.
Vietnam Content Marketing
Latest Episodes
Why Short-Form Content Isn't Enough (And What's Missing From It)
"The long form is necessary in order to get the full scope of everything, and the clip should feed curiosity enough to get the person to engage with the long form."That's Carey, and it's the exact line that sparked this whole episode for...
Why Perfection Hurts Your Personal Brand (And What to Share Instead)
"They identify with limits and how you can deal with limits to have success."That's Francesca, and it's honestly the line from this conversation that I haven't stopped thinking about.We got into why showing only your wins...
Mental Availability: Why Small Business Podcasts Beat Big Ad Budgets - with Dr. Neil Doyle
"Marketing isn't about selling. It's about changing customer behavior."When most people think about marketing, they think about getting more leads, more clicks, or more sales. But in this episode, Dr. Neil Doyle ...
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The One Content Metric That Actually Predicts Sales - 6 Lessons from Stevie Parcalidis
"Going viral is like winning the lottery. Creating consistent content is like investing in your future."Most business owners think content marketing is about getting more views, more likes, or hopefully going viral. But as Stephen...
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How to Create Viral Content Without Chasing Virality | Lessons from Anii Hoang
"Podcasting is the easiest way to produce content because you are not the expert in that conversation, but you are the one hosting it." – Anii HoangAnii is the host of The Aspiring CMO Podcast and a content marketer who has...
