Ink & Integrity
Ink & Integrity is a podcast about raising the standard in permanent makeup and paramedical tattooing.
Hosted by Shannon Housley, founder of Housley Institute, this show explores what it really takes to master the craft — from proper training and ethical responsibility to building a career that prioritizes both artistry and patient care.
In an industry often driven by fast certifications and big promises, Ink & Integrity offers a different perspective — one that values guided education, critical thinking, accountability, and long-term client trust over shortcuts and superficial training.
Whether you're a new artist entering the industry or an experienced professional looking to deepen your skills, this podcast is for those who believe permanent tattooing deserves a higher standard.
Ink & Integrity
Latest Episodes
What it Means to Be Someone's Final Step
What does it mean to be someone's final step in healing?For many breast cancer survivors, areola tattooing comes at the end of a reconstruction journey that can take anywhere from 18 months to 3 years. By the time they sit in our chair, ...
THE SIX-FIGURE LIE
The permanent makeup industry is selling a dream — but very few people are talking about what it actually takes to build real skill, confidence, and long-term success.In this episode of Ink & Integrity, Shannon Housley unpacks the da...
Why the PMU Industry is Failing Artists
Why are so many permanent makeup artists leaving trainings still feeling unprepared, overwhelmed, and lacking confidence?In this debut episode of Ink & Integrity, Shannon Housley dives into one of the biggest issues facing the perman...