Your Podcast Has Listeners But No Clients Because It Never Says What You Actually Sell

Emily Aborn ran a podcast for four and a half years and her listeners had no idea she was a copywriter.

Apply for a full free month of done for you podcast production: https://propodconcierge.com

The show worked. People showed up, a community formed, the downloads came in. It just never sent anyone toward the thing she actually did for a living, because she never brought her own expertise to the table. She was always shining a spotlight on somebody else. So she made a call most people won't make. She sunset the show and started a new one built around what she sells.

That decision is the whole episode. If your show has listeners but the business behind it hasn't moved, this is the conversation that tells you why, and Emily is unusually honest about it because she lived it. She also gets into the part most founders skip entirely, which is tracking. She asks every single client how they heard about her, and she writes it down.

In this episode:

• The moment a podcast stops being just a show and starts growing a business
• Why misaligned guests and scattered topics quietly kill your conversion
• Why she shut down a four and a half year show instead of trying to fix it
• How to pull three real social posts out of every episode, none of them "go listen to my podcast"
• How new paid offers get born out of episodes, including the bio episode that became a service
• The tracking habit that tells her exactly where clients come from
• The one podcasting mistake she wants every business owner to avoid
• The 60 second move to make the minute an episode goes live

About the guest, Emily Aborn: Emily Aborn is a copywriter and podcast host who has been at it since 2018. She built her business around turning podcast conversations into content that actually sells, things like content banks, workshops, and new offers. She hosts Small Business Casual and co-hosts a client's show as a sales asset for his building company. YouTube: https://www.youtube.com/@EmilyAborn Website: https://emilyaborn.com/

Okay, quick one. If you're a founder or business owner also running a remote podcast, audio or video, and you're the one making the descriptions, doing the clips, editing, finding guests. Stop that now. That is not your job. You're supposed to be working on the business. The podcast is supposed to feed the business. At ProPod Concierge, you record, we handle the rest. Right now we're taking on a handful of founders for a full, free month. All it costs in exchange is feedback, or a testimonial if we knock it out of the park for you. This isn't for everyone. If your podcast is already handled and it isn't taking the time and bandwidth that should be going to the business, skip this. Once the seats are full, you'll be put on the waitlist. Apply here to see if there's a slot open: https://propodconcierge.com

Tags (Buzzsprout tags field, comma-separated): Emily Aborn, Small Business Casual, podcast strategy, podcast but no clients, repurposing content, podcast marketing, founder podcast, small business podcasting, podcast ROI, creating offers, Founder Podcast Lab, ProPod Concierge

This has been the Founder Podcast Lab. See you in the next episode.

Transcript

SPEAKER_01 0:00

A lot of people didn't even know I was a copywriter that whole four and a half years. When your message and like what you're trying to offer people don't match up, you're probably not going to see as much of a conversion.

SPEAKER_00 0:13

When does a podcast stop being just a show and actually starts growing a business behind it? Emily Aborn, a copywriter and podcast host who's been at it since 2018. She built her business around turning podcast conversations into content that actually sells things like content banks, workshops, and new offers.

SPEAKER_01 0:33

If you have a podcast, you should be telling every single person that you know that you have a podcast, right? Oh, I'm the best kept secret. And I'm like, you know, that's not a good thing. Like, that's not a good thing for your business. You gotta go 100% all in on yourself. And I am gonna be my own best advocate and tell people that I have this thing because it does not market itself for itself.

SPEAKER_00 0:56

So, Emily, when does a podcast stop being just a show and actually starts growing a business behind it?

SPEAKER_01 1:05

That is a great question. Um, I think as soon as you decide that you're going to start leading people someplace other than just the podcast, right? So as soon as you start saying, you know what, I have something to offer the world and it may be of benefit to you listeners, here's how to, here's how to access it.

SPEAKER_00 1:22

So the moment it becomes it has a CTA, there's something you're sending people from the podcast to an offer, it becomes more than just a podcast.

SPEAKER_01 1:32

Yes. I mean, I think a podcast is more than a podcast right away. You know, you're talking with other people and you're impacting people's lives and making your mark in the world and sharing your voice. Uh, so I think that podcasting is very, very powerful just in and of itself. But if you're using it specifically to grow a business, I think the moment you decide, you know what, I'm gonna go 100% in on me and actually put this offer out into the world and share it.

SPEAKER_00 1:58

And so you think do you think people who have kind of a adjacent strategy are misusing their podcast? For example, they're not putting the offer out into the podcast itself, but the podcast is still giving them a lot of proof behind who they are and what they do. Do you think that's not enough?

SPEAKER_01 2:22

You know what? That's sometimes how I use mine. I rarely put um a call to action in my podcast because I'm really after building relationships and a community with my my podcast listeners. I don't want them to feel like I'm always selling them something. So, no, I don't think that, but I want to give you a kind of counterexample of where you might have to rethink a little. So, my first podcast, um, I would have other women entrepreneurs come onto the show and share their story. And they shared how they built their businesses and it was kind of all over the map, topic-wise. Like I'd be talking about anything from fear of missing out to uh becoming a published author. Okay. So it was like really a wide range of topics. And I just kind of went and followed wherever I was curious. Now, when I took a step back, it was helpful for I was building like a community online, like a membership online. So it was like helpful for that. Um, although I never really talked that much about like come join our community, you know, like I didn't overtly sell people anything, but it was not at all like a lot of people didn't even know I was a copywriter that whole four and a half years. They had no idea what I did in my own business because I never talked about it and I never really brought my own expertise to the table. So I was always shining a spotlight on somebody else and never saying, you know what, here's my expertise. Now, it's different if like you bring on guests that are aligned with the overall message of your show, right? Like if you're using your podcast to sell XYZ and you bring on guests that are knowledgeable in those areas, that's different. But when they're totally disconnected, you may find, and this I'm sure is not the case for everybody, because you know, there are podcasters making tons of money off selling really random stuff like Bombas, socks, and mattresses. Um, but most of for most of us, little people, right? Uh, when your message and like what you're trying to offer people don't match up, you're probably not going to see as much of like a conversion or a monetary benefit, right?

SPEAKER_00 4:30

So generally speaking, kind of have to have some consistency between who you are, the offer, and the podcast itself. And then let them generally know what you do for it to even be effective. Because if it's a disconnect there, they might like you, they might like the podcast, they might even form a community around it. But if they never know you're a copywriter, you're not gonna get copywriting clients.

SPEAKER_01 4:56

Exactly. Exactly. So um I learned that and I actually decided for myself. I made the decision, you know what? I'm gonna start a different I I said, I said to myself, do should I just revamp this podcast and re-steer it to be more focused on marketing and copywriting? And I made the decision after, you know, meeting with a consultant that I was going to start fresh and start something new. So that's what cre caused me to create the podcast I have now, Small Business Casual, where most of the time it's just the me show. Like it's just me sharing and teaching. Um, I will sometimes bring on guests, but they're usually like my business best friends. Like they're like really, really close inner circle people, and I'll bring them on because I really trust and value their expertise and the conversations that we can bring too.

SPEAKER_00 5:44

That does make sense. That newer podcast is way more focused, attracting the right people. They know you're a copywriter, and so that's why you created that one. I know that you have two podcasts running currently. Is though the two you just mentioned, those are the two you're running?

SPEAKER_01 6:05

Um, no, the first one I actually decided I was going to be sunsetting. So that's just like when you kind of just stop publishing. It still lives in the world, people still download it weekly. I'm like, how are these people finding this? But um, I don't actively publish on that show. I'm the co-host actually for a client, but um, all I do is ask him questions and he talks.

SPEAKER_00 6:25

Gotcha. Naturally, I want to ask. So you have the one show, Small Business Casual, and you have the other show. What's that show and what's the purpose behind that one?

SPEAKER_01 6:34

His show?

SPEAKER_00 6:35

Yes.

SPEAKER_01 6:36

Yeah. So he's a builder, a local builder, and basically we just answer. I mean, they're pretty high-end houses that he's building. So we basically just answer questions that homeowners would have before building their home, kind of helping them navigate the decisions that they have to make and what to expect and the investment and what's actually going goes on inside the the walls of your home as you're building it. Um, so I kind of just organize and curate the information. And then I ask him the questions and he kind of spills out his builder knowledge. And for him, it's a vehicle to get sales. So um we will we will have a call to action every episode, but mostly it's just providing people value. Like even if they weren't going to be building with him, we still want them to be aware of, you know, these are the things to ask, these are the things to look for, this is what to expect, that kind of thing.

SPEAKER_00 7:28

That's very much more focused on him and his his business. And it seems like you're helping to curate that with him. Uh that makes a lot of sense.

SPEAKER_01 7:40

Yeah.

SPEAKER_00 7:41

It is mostly a him thing, but you're actually helping out a lot. Is that is that right?

SPEAKER_01 7:45

Yes. He's he's a client, so he pays me to do this. It's not just like my free time. Yeah, yeah.

SPEAKER_00 7:50

So you main thing is copywriting and you help people also repurpose, repurpose content strategically. When founders have a podcast, what do the most of them feel about using it and how can they fix that?

SPEAKER_01 8:10

Oh, such a great question. Um, I think it's anything. It's when you have a podcast or a blog or social media post or even your website copy or that email you sent out to your list that week, right? Like we come up with these things and we think of them as like one piece of content when really, and and I see you're using Riverside, Kenny. So Riverside is great because it does make it a little bit easier for you to repurpose in various ways. Um, when I create a piece of content, so the way I kind of approach it is I think of like, okay, this month I have to create, so my podcast comes out on Tuesdays. So this month I have to create five pieces of content. That's it. I do five podcast episodes. And from those five podcast episodes, I'm gonna break it down into an email, which, you know, I'll put my own unique spin in each one. And this is what differentiates repurposing and copying and pasting. Okay. I'm not just copying and pasting verbatim what I say in my podcast. I'm telling maybe maybe in my email list, I'm gonna give a story. Or maybe I'm gonna give them just one of the tips that I offered in my podcast, and I'm gonna talk about like why that tip is so important. Um, but then I take that and I break it down into social media posts to go throughout the week. And if I wanted to, I could turn it into a blog, right? So like the opportunities are endless. I see a lot of people doing, I'll take the Riverside video and break that into like little um teasers. So I think when we don't repurpose, what we're missing is that not everyone listens to our podcast and not everybody reads our blog and not everybody reads our email. And we want to make it as easy for ourselves, but also as easy for them to find us in all of these different ways. So I like to like I even um go so far as to read my email out loud to be like I have a little record button, I read my email, and then if somebody wants to read, uh hear it instead of read it, they can do that. And what I find is that's so how like how many times do you want to like, oh, I wish I could read that email, but you don't read it because it's long and you're on a walk or whatever the case may be. It's just a super handy way to keep different brains kind of happy and engaged in what I'm creating. Because otherwise, we're just kind of pushing stuff out there that like not as many people are gonna see as possibly could. And I think that's doing us a disservice, and it's also doing the people that we could be helping a disservice.

SPEAKER_00 10:38

So generally, the big mistake is assuming people see your podcast. And so repurposing in multiple different ways and formats allows them to consume the value in the way that they're used to and like to. So a clip or a blog or email to voice, which is a new one. I haven't heard that one, is the idea.

SPEAKER_01 11:03

A hundred percent, yes.

SPEAKER_00 11:05

You gave a handful of examples, but like if someone, if a founder podcaster listening to this right now and they wanted to start repurposing in a more consistent way, what do you recommend like the package should be every episode?

SPEAKER_01 11:18

I think every episode, you can easily, without being like, you know, without overthinking or it taking a lot of time, you can easily turn it into, let's say, three social media posts. Now, I'm not talking about the kind of social media posts that are like, come listen to my podcast. Like, that's great. That's one, but I'm not even counting that in our three. So in your and my conversation, for example, we're gonna pull out one, you're gonna take away one tip or like thing that I'm just using this as an example. I'm not saying this is your homework, don't worry. Um, but you could pull out one tip or one like actionable practical thing, right? You could probably also find like something to quote. So, like a like a pull quote from something that I have to say. Hopefully it wouldn't be like all the times I say um and like an uh, because that's not we don't want to do our guests a disservice. I will often edit their quote just a teeny tiny bit, like you know, uh making sure that it has the right punctuation to let people know that I've edited it, but I'll edit so it sounds really, really nice and like punchy. Okay. Um, and then number three, maybe it's a overall lesson or overall takeaway or how it changed you, how it impacted you, or why people really must listen. Like if you listen to this, it's gonna change XYZ about your process moving forward. So already I have three things, and that isn't even the half of it. There's probably a story. I mean, like I would use, I'm a big fan of PodMatch, which is how you and I connected. So I might use the story of like connecting on PodMatch and how much I love PodMatch and send people with my affiliate link, right? So there's just so many different ways to rethink one little piece of content. How you came up with the episode idea in the first place? If you're a solo caster, I like sharing that. Um, and then if you are interested in like taking it further, I we said we said three, so we're gonna stop there. I don't want to like give people tons and tons to do.

SPEAKER_00 13:14

What's the number one way, number one repurposing that you recommend someone if they had to only pick one, which one would you tell them definitely apply that moving forward?

SPEAKER_01 13:25

I don't think I have an answer to that because it depends on where you're most active, uh, either posting or trying to get traffic. So if you're trying to get traffic to your blog or website, it's gonna look different than somebody who's trying to, you know, create some excitement on social media and then move people over to your podcast. So it really depends. Uh some people will go email to podcast, right? So it just really depends on what your primary focus is as a content form. And I would say if you have limited time, choose that thing that you're most focused on right now and start there. And then you can build out from there. And also if you repurpose into a longer form piece of content, it's a lot easier to break down into shorter forms. So that might be a good starting point, but I don't even think it necessarily needs to be. You know, some people it's easier to do short form. So I think it's whatever, whatever you're focused on and whatever feels easy and seamless to you. Because what I want you to do is build that muscle so that you keep on doing it and you keep on doing it and you enjoy it because we don't want to, we don't want to pod fade after like four episodes, right?

SPEAKER_00 14:36

Right. Yeah. So whichever is your focus and what makes it easy.

SPEAKER_01 14:43

Yeah.

SPEAKER_00 14:44

Okay. Well, mm me as an example, I am mostly using the podcast as kind of a proof engine. And the easiest thing for me is definitely to make clips right now and take some of the lessons and make like graphic illustrations. And I put those things out. Doesn't take me very long to get those things done and put them out. So that makes sense for me. What about an example if somebody has a specific offer that they're trying to funnel people from the podcast to their offer? What what would you recommend then?

SPEAKER_01 15:21

Then I think again, it depends on how you're distributing, because I I don't know the ins and outs of how everybody likes what social platforms they're on and whether or not they're using email, but whatever is tied to that offer. So if it's social media, then you're gonna be connecting that to social media. If it's uh your email list, you're gonna be connecting it to your email list. So it really, really depends. My answer is pretty much always it depends, but I'm just trying to give you a few examples without getting too tangible because I don't want somebody to be like, that didn't work for me. And fair enough, you know, it is so, so tailored to every single person's goals, business, where they're showing up, where their clients are. And if you really want to, if you really want the answer, start where your clients are. It's not always the easiest place for us. I will say that. But that's what I like. If I was doing the right things all the time, I would be like 100%. Where are my clients? Where am I gonna share this that they're gonna see it?

SPEAKER_00 16:14

Start where your clients are. That makes sense. Okay, quick one and then back to the episode. If you're a founder or business owner, also running a remote podcast, audio or video, and you're making the descriptions, doing the clips, editing, finding guests. Stop that now. That is not your job. You're supposed to be working on the business. The podcast is supposed to feed the business. At Pro Pod Concierge, you record, we handle the rest. Right now, we're taking on a handful of founders for a full free month. All I ask in exchange is for feedback or a testimonial if we knock it out of the park for you. Now, this isn't for everyone. If you already have your podcast handled and you don't feel like it's taking away from the time and bandwidth that should be working on the business, skip this. There's only a handful of seats available for those that qualify. Once the seats are full, you will be put on a wait list. If you're interested and want to apply, go to propyconcierge.com or click the link in the show notes. Now back to the episode. Okay. I think that's useful enough. You say new offers can be born out of the podcast. How does that actually happen? Can you give an example?

SPEAKER_01 17:29

Yeah, this is super fun. So um I'm trying, okay, I'm trying to think of how it all started. I was doing a SEO course. It was a nine-month intensive on um search engine optimization. And one of the assignments was that we wanted to use a topic. So my topic, I chose repurposing, which is why you found me, you know, you found repurposing next to my name a whole bunch. And I I did, I think, nine long form written pieces on repurposing. And then I repurposed those nine pieces into uh social posts and emails and things like that. And then I took that repurposing and I made it into podcast episodes. I must have done four podcast episodes all about repurposing. So when I had it all together, I'm like, I have an entire, I mean, I have more than a workshop here, but I have an entire workshop. So I decided to put on a workshop about repurposing and I got people to sign up for it. It was very, very exciting. Um, I've done this so many times where I will be doing a topic and I get really good feedback on it. And I'm like, I'm gonna do a workshop on that. Um, so I think that's kind of one example of how you could create. Um, another one is I once did a podcast episode on like writing a bio, like the part that you read before somebody, you know, before you go on somebody's show. Um, and from that, I actually created a service where I'm writing the bio for people because what happened after that episode is people were like, I loved that episode. It was so good, so in depth, but you know, I can't do it for myself. I can't write about myself. And I was like, great, give me your stuff, I'll put together a like a little special offer for you. And we went from there. And now it's a regular service that I offer people all the time. So thinking like that, like when people lean in and say, like, oh, I'm really interested in that topic, or I don't know how to do that for myself. That's where you want to be like, oh, or I'd love to learn more about that, right? Like, we can only go so deep on podcast episodes. So um, anytime people are saying that to you, that's a moment to lean in and say, like, well, what else do I have here?

SPEAKER_00 19:38

That that does make a lot of sense. So you're making content, you're making episodes, and then people lean in and they ask more questions or say, Hey, actually, I like this, but I can't do it myself. You just see opportunities and pain points that you didn't clearly see until somebody said something around that content. That's actually part of the reason I made the founder podcast lab to begin with, just so I can understand more of the pain points and problems in this space so that I could potentially see offer opportunities.

SPEAKER_01 20:12

Yeah. I think that's brilliant. It's a great way to get a real finger on the pulse of pain points.

SPEAKER_00 20:19

Thank you. I think it's been working so far. I have a running list of notes that I will be compiling for the next few months. You gave some examples of offers that you've made. Can you have an example of like a client who had a similar experience where they got an offer out of their podcast episodes?

SPEAKER_01 20:42

Um, I don't produce podcasts for people apart from like the few very select clients that I kind of hold their hand with and meet in person. Um, so I don't get to see that firsthand all of the time. Um, I've seen people do like really great freebies from an episode. So maybe they did 10 with 10 things about relocating to New Hampshire, you need to know, right? And then they'll create like a freebie, which then leads to people to their email list. Um I had a friend who turned, she kind of took on coaching instead of just in she she was giving like a lot of tips on her podcast and she started coaching because people were reaching out to her and they were like, I love what you offer in your podcast, but it's not enough. So I guess that's a that's an example of somebody kind of close to me that um did that.

SPEAKER_00 21:35

I appreciate that.

SPEAKER_01 21:36

Yeah.

SPEAKER_00 21:37

You currently guest on a lot of shows, you're on my show. What's your real goal behind that, honestly? Because you do have your show, you're you're helping out on another show, and you have your copywriting business. What is the strategy behind you being a guest on shows?

SPEAKER_01 21:55

Two things. Uh, number one, I really love meeting new people and connecting. With other people. And this is a great way for me and my personality to do it. So I think that's really important when it comes to networking and connecting. Like, not everybody likes big networking events, not everybody likes conferences and retreats and things like that. Not everybody likes even the one-to-one coffee chats, right? So thinking about what you enjoy, like I love giving helpful information and knowledge and tips whenever I possibly can. So it's been really exciting because I've been able to collaborate with podcasters all across the globe through mostly through PodMatch, honestly. Um, but it's been, it's been an opportunity for me to just connect and like expand my own network in a way that feels really fun and really, really comfortable. And then my second, my second reason, and I never the the thing is, I don't go into podcast guesting with any sort of expectation except to be of service and be of value. Like that is my number one goal, honestly. I don't, I don't care if anybody goes, I mean, I want you to come listen to my show. That that's a dream come true. If you hear something about our conversation, you're like, oh, I kind of want to know what her what her deal is. I love that. Um, but I don't have expectations of that going in, right? So my second reason is just to invite people to come listen to my show. Uh and and that's that's really just something I decided I was going to do when I mostly focused on solo episodes. I was like, well, I don't want to lose the connection with other podcasters because I had that with my with my former show where I was interviewing a lot of people all the time. So I didn't want to lose that. I didn't want to lose um understanding like how people interview and how people do different things. Like, I like to know the struggles of podcasters too, just as much as you and your clients and things like that. So that's kind of my my two-part answer is really just not wanting to lose what I had with my other show and also saying, you know what, if if it's for you, come on over and listen to my to mine too.

SPEAKER_00 23:59

So hugely being able to network in a fun way, not losing what you have from the other show that you sunsetted, and potentially having people come to your new show.

SPEAKER_01 24:11

Yes, yes. And new, I'm I mean, it's been around for three years, but it's new compared to the other.

SPEAKER_00 24:16

Yeah. Have so you're providing a lot of value when you're guesting. That's the main thing. And you're networking as well. Has you had any substantial standout business opportunities that have come from being a guest and networking this way?

SPEAKER_01 24:35

Um, I've done a couple of like workshop collaborations with folks that I've been a guest on. And I'm trying to think of what else. Um, Megan Doherty, she's the founder of One Stone Creative. Every year she does an annual like report on podcasting. So I had the opportunity to sponsor that report. So that was exciting. Um, and I think really just kind of deepening my connections with the people in the podcast pod match community has been awesome. But other than that, like I said, most yeah, most of it is just really just kind of connecting with the host and also the person listening if they're if they are so inclined.

SPEAKER_00 25:14

Understood. Mostly just connection, but you did have that one thing with the sponsors. That's cool.

SPEAKER_01 25:20

I think probably I've probably gotten a client out of one of the hosts. I just can't off the top of my head, but whoever's like if they're listening right now, they're like, it was me, Emily, but I can't remember off the top of my head, but I'm sure that has happened. Um, I know I've gotten clients from listeners of fellow hosts. So, like one of those I can think of right away, where somebody came to me because they heard me on somebody's show. So that was exciting.

SPEAKER_00 25:46

That's always good where actually you can pinpoint it. Sometimes it can be foggy. Yes. A big issue that I've seen is simply being able to track these things. Like it's it's not super clear. I've seen people have examples of how to track certain things. I haven't implemented yet. I need to get on that. But generally speaking, it's podcasting from my perspective so far can seem like you're doing all this focus work. It's intentional if you know if you're trying to make it intentional, but it still feels like it's a shotgun in the air. Where it's like, oh, okay, I hope this kind of works. You don't really know if it's coming in one way or another. Do you have would do you have an example or a way of tracking to be able to see how you like getting from podcast to somebody converting to maybe an offer?

SPEAKER_01 26:44

I ask every single one of my clients how they heard about me, every single one. Um, and I actually keep track of it in a spreadsheet. So yes. Okay. Um, and I also keep track in a spreadsheet of how many podcasters I connect with on podmatch and how any affiliate dollars that I get through any of those kinds of things. So I'm always kind of tracking my metrics. And it doesn't, I don't solely make my decisions based on metrics and numbers. In fact, I often go with what do I have energy and excitement for? Uh, but the numbers will play a role if I'm trying to think of like what do I need to get off my plate right now? Like, what am I, what's just too much? So then I'll kind of go through and say, well, this hasn't really helped me at all. And I've been at it for X, Y, Z amount of time. I've given it a fair shot. Um, and I think that's part of it. Everything in our business is about experimentation. Like you said, like shooting that gun in the air and being like, I hope it does something, throwing spaghetti at the wall, right? But there comes a time when you have to look at that. And like, that's why being consistent is so important, I think, because then you know, well, I've given this my all. I've done this for six months or a year or three months or whatever time period you set for yourself. And then you're really able to sit accurately with both the numbers and how you feel about it and decide if it's for you. Because sometimes it can be hard. Your feelings can be like a little blurry and you're just like not quite sure, you know. So I think giving it a time period, like a defined time period for yourself. And I've even had a case where I've sat down and like listed the pros and cons of something. And like in in my head, in the thing, I'll be like, this is this is great. What was I thinking? Why was I thinking about quitting this? But then I'll sit there and list out the pros and cons. And I'm like, I have one pro and like seven cons. So the real answer is that this is not for me, and I will find something like it that is. And I can't let those emotions when I'm in the moment, right, get in the way of that concrete list that I have made myself.

SPEAKER_00 28:44

That seems like a good and simple way of seeing things. Always asking people, what did you hear about me? Where you're coming from. Yeah, that's something anybody could easily do when somebody comes from a place that you're not sure about. Just always ask that and track that. And then also tracking pod match. And that one, the one where you're tracking pod match, people you're connecting with, what's the purpose of that one exactly? Just to clarify?

SPEAKER_01 29:09

I just like to keep track of so if I'm really exhausted at the end of the month, right? I'm just like, I have nothing left. Then I'll look at how many interviews I did this month and say, oh, okay, that's why. That was too many. Or, you know what? If I'm like, oh, I got um, I had a really great time this month, like chatting with people. How many did I do? Like, I like I just like to pay attention to all of those things. I paid, you know, I believe, like when it comes to networking, I don't think you can just kind of sit back and wait for people to come to you and ask for the coffee chat or for the interview or whatever the case may be. I think being proactive about it is the way to go. And so I like to kind of it's kind of like my accountability system. Like, well, have I talked to at least four other people this month, you know, or am I just kind of in my little, my little cave? So um, part of it is is dependent on your personality type because I think some people have the kind of personality where they would talk to people all day if they could. Um, and I I kind of have to balance a little bit more of my my people time.

SPEAKER_00 30:10

That makes sense. Hmm. Just weighing whether or not that's a good idea for me. We'll see. Looking back over the years, what's the one podcasting mistake you want to tell a founder to avoid?

SPEAKER_01 30:25

I think that the one mistake I would make is to not hide it from people or not not tell people that you have a podcast. If you have a podcast, you should be telling every single person that you know that you have a podcast, right? And not every single person you know is gonna listen to your podcast or support your podcast or care that you have a podcast. Uh, but you should not be keeping it a secret. And I see business owners do this all the time, it podcast or not, they'll say, Oh, I'm the best kept secret. And I'm like, you know, that's not a good thing. Like, that's not a good thing for your business. So um, yeah, I think just really if you're gonna do it, you gotta go a hundred percent all in on yourself. And I am gonna be my own best advocate and tell people that I have this thing because it does not market itself for itself.

SPEAKER_00 31:15

Would you agree? Yeah, yeah, I would agree. And it comes back to what you were saying earlier, just in general, let people know it exists.

SPEAKER_01 31:23

Yeah. What about you? What would you say your biggest don't do this mistake is?

SPEAKER_00 31:28

My biggest don't do this mistake. I haven't been doing this for as long. So I don't have a lot of examples. However, I'd say figure out your scheduling. Don't double book people. Make sure, make sure you have it set and clean and being able to know when people are coming on and not have people show up at the same time. That would be a good thing.

SPEAKER_01 31:59

You know what? You are hitting the nail on the head with like it. I don't think people always realize how much work and organization it takes to have a podcast. And it's really whether you're doing it by yourself or whether or not you're having guests. It takes work and effort and time and consistency. And I I think it's the most fantastic thing. I think it changes your life. I think it's my favorite part of my business. And I also think it's really important to be realistic that it does take organization and time and scheduling and you know, taking time taking the moments out of your day to meet people like you are.

SPEAKER_00 32:34

Yes, I completely agree. I completely agree. I completely agree. So, final question 60 seconds. A founder just finished recording an episode today. What's the single most important thing to do next to make this episode actually work for their business?

SPEAKER_01 32:53

Well, are we have we uploaded it to Buzz Sprout or whatever yet?

SPEAKER_00 32:57

Uh let's say it's uploaded, yes.

SPEAKER_01 32:59

Okay, okay, okay, it's uploaded. Okay, so share the episode with somebody that uh you know what? Share it with somebody very specific that you know that it could help. Somebody who has recently complained about this thing or recently told you about that problem, and share it with them and say, Hey, I just did this episode with you in mind, right? And then send it their way. So that would be mine. I've done it many times. And uh people, or I sometimes won't tell them that it's like with them in mind, but it will be a direct question they ask me, and they get like so giddy and excited over. Like, oh my God, she did an episode just for me.

SPEAKER_00 33:33

That's that's good advice. I'm definitely actually gonna use that one.

SPEAKER_01 33:37

Good. Yeah, send it to your friends or your clients or whoever needs to hear it.

SPEAKER_00 33:43

All right. Thank you for being on the show, Emily. I highly appreciate it.

SPEAKER_01 33:47

Thank you. This was so fun.

SPEAKER_00 33:50

This has been the Founder Podcast Lab. See you in the next episode.