The Founder Podcast Lab
The Founder Podcast Lab is a show for founders and business owners who already have a podcast and want it to do more for their business.
Each episode looks at how founders use podcasts to build trust, meet the right people, support sales, sharpen their ideas, and turn good conversations into real business assets over time.
Hosted by Kenneth Adams, the show explores the strategy behind founder-led podcasts, what makes them work, what slows them down, and how consistent conversations can create leverage beyond the episode itself.
Episodes
19 episodes
How His Podcast Won a Multimillion-Dollar Listing Over Other Brokers
Matt Uhler doesn't pitch anything on his podcast, and it still won him a multimillion-dollar listing over other brokers.Matt is a business broker with 28 years in the trade. His show, What's Your Deal, is a credibility tool, not an offe...
Your Podcast Isn't Getting You Found. Here's How One Founder Fixed It
Six months into his podcast, ChatGPT was calling Wes Towers a leading expert in his industry. He didn't get there by recording more. He got there by what he does after every episode.Wes runs Uplift 360, a digital agency for trades and c...
Your Podcast Has One Constraint Right Now. Most Founders Never Look For It
A guy listened to 500 episodes of Alan's podcast and changed nothing. That is when Alan told his co-host their show sucked.Alan Lazaros has published an episode every single day for nine years with Kevin Palmieri on Next Level Universit...
Your Podcast Isn't Bringing In Clients. Here's How One Founder Turned Hers Into a Networking Engine Instead
Key Takeaways• Treat podcast guests as long-term relationships, not immediate sales opportunities.• Re-promote old episodes when a guest has a milestone or becomes relevant again.• Make your podcast name and positioning obvious enou...
Your Own Podcast Won't Get You Clients. Guesting Will. (How One Guest Spot Became a Multi Five Figure Client)
Key Takeaways• Guest on other podcasts where your ideal clients already spend their attention.• Speak to the host and audience by solving real problems instead of pitching your service.• Remove yourself from production tasks so you ...
Your Podcast Isn't Marketing — It's Proof You Have to Send (The Middle-of-Funnel Fix)
Key Takeaways• Use your podcast in the middle of your sales process instead of waiting for strangers to discover it.• When a prospect has a problem you have already covered, send them the relevant episode.• Create episodes around qu...
Your Podcast Isn't Getting Clients Because They Can Google You: How Storytelling Turns Listeners Into Buyers
Key Takeaways• Decide what specific job your podcast needs to perform for the business.• Use stories and personal context to communicate things prospects cannot simply Google.• When an ideal client is your guest, focus on building t...
Your Podcast Is Already Making You Money, You Just Aren't Tracking It (Why It's a Sales Tool, Not Top of Funnel)
Key Takeaways• Ask every new client how they found you so you can measure the podcast’s actual influence.• Send relevant episodes to prospects before sales calls to build trust before the conversation starts.• Measure the podcast ag...
Why Your Podcast Gets No Clients: Podcast SEO for Founders | Ande Lyons
Key Takeaways• Don’t judge a podcast after eight or ten episodes; give the catalog time to compound.• Focus on attracting the right listeners instead of maximizing download numbers.• Appear on other podcasts to put your expertise in...
Your Podcast Has Listeners But No Clients Because It Never Says What You Actually Sell
Key Takeaways• Make sure listeners clearly understand what your business actually does.• Choose guests and topics that align with the people you eventually want as customers.• Ask every client how they heard about you and track the ...
Why Your Podcast Gets Views But No Clients, The Mistake That Kills 90% of Founder Shows
Key Takeaways• Treat podcast guest appearances as lead generation, not just exposure.• Keep marketing an appearance after it publishes instead of stopping on launch day.• Prioritize reaching the right potential clients over chasing ...
Why 20 People in a Room Beats 16,000 Downloads, The Live Podcast Math Nobody Runs
Key Takeaways• Consider live podcast events when a small room of the right people is more valuable than thousands of passive downloads.• Build episodes around solving the listener’s problem instead of constantly talking about yourself.<...
Why Your Podcast Gets Heard But Wins No Clients, AI Can't Hear It (Here's the Fix)
Key Takeaways• Optimize for the right listeners, not simply more downloads.• Give every episode a clear next step that offers the listener additional value.• Put your important ideas into titles, descriptions, show notes, and other ...
Why Your Podcast Gets Views But No Clients - The "Found vs. Chosen" Gap
Key Takeaways• Getting discovered is only step one; give prospects enough trust signals to choose you afterward.• Build authority around a clear area of expertise instead of trying to be known for everything.• A small audience of id...
Your Podcast Isn't Broken, Your Strategy Is.
Show NotesKey Takeaways• Decide what business outcome your podcast is supposed to create before designing the show around it.• Build your guest list around potential clients, partners, investors, and other strategic relationshi...
How Your Podcast Builds Trust Before You Ever Speak to a Prospect
Key Takeaways• Use your podcast to demonstrate expertise and build trust before prospects ever speak with you.• Treat your show as a laboratory for testing and sharpening your ideas.• Review your own episodes so you can improve how ...
Your Podcast Might Be More Valuable Before Anyone Watches It
Key Takeaways• Decide whether your podcast exists for relationships, sales support, authority, audience growth, or another specific goal.• Remember that valuable business outcomes can happen during the recording itself through the relat...
Founders: Stop Letting Your Podcast Become Another Job
Key Takeaways• Define exactly who your podcast is for instead of trying to speak to everyone.• Use clear show notes and SEO so people searching for your expertise can discover the episode.• Keep your attention on your expertise and ...