The Founder Podcast Lab
The Founder Podcast Lab is a show for founders and business owners who already have a podcast and want it to do more for their business.
Each episode looks at how founders use podcasts to build trust, meet the right people, support sales, sharpen their ideas, and turn good conversations into real business assets over time.
Hosted by Kenneth Adams, the show explores the strategy behind founder-led podcasts, what makes them work, what slows them down, and how consistent conversations can create leverage beyond the episode itself.
The Founder Podcast Lab
Why Your Podcast Gets No Clients: Podcast SEO for Founders | Ande Lyons
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"Posting on social media only is a billboard to people who already know you're doing this."
That is Ande Lyons, 800 plus episodes and 14 years into this, answering the founder whose podcast is not bringing in any business. Her point is blunt. All that posting is reaching the people who already found you. Nobody new is discovering the show, and no amount of clips fixes that.
We get into what does fix it. She makes the case that a founder podcast is a lead magnet and a brand awareness asset, not a direct sales channel, and that expecting it to convert on its own is why so many founders quit around episode ten. She also gives the proof that the long game is real: she stopped publishing Startup Life in June 2023, and last week the archive still pulled 245 downloads.
In this episode:
- Why eight or ten episodes is not enough for anyone to find you yet
- Why download counts are the wrong number, and what to look at instead
- The biggest mistake founder podcasters make, and the three part structure that fixes it
- Why people need roughly eight touches before they act on anything
- The one word change that makes a listener feel spoken to instead of broadcast at
- How to keep the podcast from eating the time you should spend on the business
- Why guesting on other people's shows may be the highest return move available to you
- How to manage up so your three points land even when the host never asks
- The one thing to change going into your next episode
About the guest, Ande Lyons: Four time founder and host of Don't Be Caged By Your Age, a pro-aging podcast. She has produced more than 800 episodes since 2012, previously hosted Startup Life, and founded the New England Podcasters Group, a monthly in person and virtual meetup for indie podcasters. Podcast, Don't Be Caged By Your Age: https://www.dontbecagedbyyourage.com/ New England Podcasters Group: https://newenglandpodcasters.group/ LinkedIn: [ADD ANDE LINKEDIN URL]
If you're a founder or business owner running a remote podcast and you're the one writing the descriptions, doing the SEO, cutting the clips, chasing the guests, stop that now. That is not your job. You're supposed to be working on the business. The podcast is supposed to feed the business. At ProPod Concierge, you record, we handle the rest.
Right now we're taking on a handful of founders for a full, free month. Not a trial, the whole thing. This isn't for everyone. If your show is already handled and it isn't eating your bandwidth, skip this. A handful of seats for those that qualify, and once they're full you go on the waitlist.
Apply here to see if there's a slot open: https://propodconcierge.com
Tags (Buzzsprout tags field, comma-separated): Ande Lyons, Founder Podcast Lab, podcast SEO, founder podcast, podcast marketing, podcast lead magnet, podcast not getting clients, podcast guesting, brand awareness, done for you podcast production, ProPod Concierge, business podcast
This has been the Founder Podcast Lab. See you in the next episode.
Hosting on social media only is a billboard to people who already know you're doing this. I stopped Startup Life Podcast in June 2023. That's three years ago. Last week, I had 245 downloads.
SPEAKER_00Talk us through one specific way a founder could turn their podcast into revenue. Andy Lyons, a four-time founder, who has produced more than 800 podcast episodes since 2012. She founded the New England Podcasters Group and rebuilt her whole brand around the mic with Don't Be Caged by Your Age.
SPEAKER_01It's a lead magnet, your podcast. People need to see you at least eight times before they go. Say what? Now what? Oh. Always incorporate ways that you can work with that person, that they can find you, they can connect you, sign up with the email, and you have to be ready to manage up. And what I mean by that, you've got to.
SPEAKER_00So Andy, 800 plus episodes over a decade of doing this.
SPEAKER_0114 years, thank you very much.
SPEAKER_00Long time. What at what point and what made it become the podcasting become a business asset rather than just a creative outlet?
SPEAKER_01Day one, it was a business asset. The only reason I started podcasting was to increase awareness of a brand that I had back in 2012. And I knew the best way to increase my expertise, my status, being a thought leader, increase awareness of the brand was to interview people and also to increase the network. Your network is your net worth, especially as a founder. And for people to find you, your website is never enough. You know, you need to be out there in the world. And so that's what began my podcast journey. And I'll tell you, my first year of podcasting, I had a producer who held my hand every week, every episode, because I interviewed two people at a time. But after those 52 weeks were over, I never needed help again. And so I went into Blog Talk Radio, I think was the next format I used. I did a lot of Google Hangouts and live streaming starting at 2012. I'd have a whole panel of people at a Google Hangout and we'd be chatting. And of course, technology was just ridiculous and never dependable. But it was great to have a live audience, and I really loved live streaming, podcasting, all of that. But when I switched into focusing on startup founders and the startup ecosystem, which was 2014, it was because I kept seeing such horrible advice being given online, whether it was Twitter, Facebook, LinkedIn, on building a business. It was almost kind of like network marketing had everybody doing things that was just like, wait, you're not proving your value proposition, first of all, all right? You're not doing that, you're not, you don't know what break-even is. You don't know all the things that are so important in building a business and acquiring good talent for your business. So that's when I started focusing on startup founders, interviewing investors. And then in 2020, when COVID hit, and as an extrovert, I knew I had to stay connected with everybody and get my battery filled. Um, I had been co-hosting a monthly pitch event for startup founders for three years in Boston. And so I took that online, and but I also said I've got to do a live stream podcast. So I did twice a week 250 episodes over a three-year period, interviewing diverse founders and investors from around the world, going live and talking about really complicated companies. And uh, it was wonderful.
SPEAKER_00You said that that first year you had a podcast producer. That producer held your hand. After that, you didn't need them anymore. No. Can you tell me more about what the big learning curve was like or one specific thing from that year that was the big thing that made the difference moving forward outside of that year?
SPEAKER_01Confidence. You know, learning the technology can be the biggest uh barrier for so many folks. Like, how do I do this? How do I hit the record? How do I have a good interview? How do I create a story arc? All of that, and all the things that could go wrong and how scary that can be. I mean, I I remember when I started my the live stream for the startup founders, I really the first 50 episodes going live across all the platforms, even with that many years behind me already in podcasting and having done Google Hangouts Live and all of that, it was a little nerve-wracking. Uh, but it just is that you keep doing it again and again and again, and you start getting more comfortable in your role as a podcast host. And, you know, and especially if you are working to expand awareness of who you are, your brand, your work in the world, you need to get a lot of those talking points cemented into your head. And that was the other thing is that you know, interviewing people and talking about the topic I was talking about, it really got deeper. So I could go anywhere and talk about it. It just made me better as a founder for that particular endeavor. And then when I became a startup coach, it was brilliant to be interviewing startups because startup founders, because then I'd find out what their pain points were and I and I'd be and how did they figure that out? And then I could take it right away and use it with my clients, right?
SPEAKER_00So the big thing was confidence.
SPEAKER_01It really is. Confidence in everything. Now, I am fortunate, I have a good voice. A lot of people say I can't stand the sound of my voice. And that can be a real barrier for them having a successful podcast. But I I just remind folks that Seth Godin, who's a brilliant marketer for decades, always said, sure, it's been done before, but not by you and not for us. And there are people out there that want to hear your voice delivering your information the way that you do. And so it's kind of like the vibe with your tribe situation. And podcasting can be a wonderful way to do that, but building that confidence up. And now, yeah, I've for over two years, I've been hosting a monthly in-person meetup for podcasters. It's called the New England Podcasters Group. Same thing with our newbie podcasters. They're just so nervous, but they always say, gosh, now that I got the first eight or 10 episodes out of the way, I'm feeling so much better.
SPEAKER_00I agree with that. I've actually just reached my threshold for 10, and I I feel a lot better as well. It's getting it's becoming more natural.
SPEAKER_01It is. And also, you know, you're gonna learn more about what works and what doesn't work. And of course, if you can edit, that's beautiful. I'll I'll share some stupid random story. And when I was live, I would be like, oh, Andy, why'd you say that? Right. Um, but now, you know, but when I'm editing, I can go and cut that right out. Yay! So you learn, you improve as you get better. And then of course, it's also important to be a guest on other people's podcasts so you can see what a good host is like and what a bad host is like. So you can go, boy, I'm gonna up my game by not never doing that, or I love what that host just did. I'm gonna add that to my toolkit.
SPEAKER_00I can see how the reps on both ends are super useful. I haven't done any guesting myself as of yet, but I have been studying and just watching podcasters, as well as just looking back at my own episodes to be able to see, okay, how can I improve? What am I learning here on many levels, not just podcasting itself, but the lab is a place for me to learn more about my niche and the market itself. So I I agree with that. So let's say we have a founder podcaster, he's around 10 episodes, and they're thinking about quitting. What would you tell them to that would get make them change their mind and make them keep going?
SPEAKER_01It's so important to keep going for many, many reasons. Eight episodes is not enough, first of all, for people to ever find you. But more importantly, as a founder, it's your job to increase awareness of your work in the world. And the fastest way, in my opinion, to increase your expert status, your leadership role as a founder is through a podcast. And eight episodes is not enough. And just like a founder has to always be focused on their why, why did I start this business? You do the same thing with your podcast. You say, why am I doing this podcast? Because that's what gets you out of bed every day and gets you through the awful slumps that happen in entrepreneurship and in podcasting. Because that next conversation you're gonna have, one person's going to hear it and you're going to have an impact on that one person. Or that one person's gonna hear you and go, oh, I want to buy your product, your service, I want to learn more, I want to subscribe to your email list, I want to recommend you to somebody. I'm gonna connect you with someone on LinkedIn that could add wind to your sales. It's like we used to say back in the day in the 80s, you know, you got to suit up and show up, right? I think we said in the 90s too. It's the same thing with podcasting. You've got to show up because that's where the magic happens. And you just have to trust that it's gonna happen. You don't know what that's going to look like. And I'm always telling folks, do not look at downloads. First of all, if you're in the room with 10 people, you'd be thrilled. 20, you'd be like, what? And 50, come on, you'd be overwhelmed. That's what matters. One, two, three people in that room, one or two, three, two or three people listening to your podcast, you are going to touch their lives. You may not hear from them for months or even years, but you're gonna hear someone come back and say, you know what? I've listened to enough of your episodes, I've kicked your tires, I definitely want to work with you. And one of my favorite podcasters who's been brilliant at that with his podcast is um Jamal Maxwell. And um it's just really helped build his executive coaching business. So it works. And I know a lot of times a founder is in an industry that might be new to them, and they don't know a whole lot yet about that industry. Oh my gosh, the best thing about podcasting is you start interviewing the leaders in your industry. You get all of their great tips, right? And and how they move and groove in the world. But also all of a sudden, you're aligned with them. And I'll give you a perfect example. When I left the startup ecosystem and launched Don't Be Caged by Your Age, that's a pro-aging podcast. Nobody knew me in the pro-aging world. I didn't know anything about the pro-aging world. So I spent my first nine months interviewing leaders and thought leaders and folks who were sharing great information, along with the everyday person that I love interviewing, who's thriving after 65. And wouldn't you know, nine months later, I was included in a group of five people as the top thought leaders in the pro-aging industry because of the podcast. Trust me, I was such a newbie compared to the people they put me beside. But when you have a podcast, there's a level of prestige that comes with it, a level of leadership that comes with it. Because as you're speaking, as you're sharing, that is a form of leadership. And it just really ups your brand, your game, and how people perceive you. And also, you may never have been able to reach that expert in your industry with a phone call or an email. But you invite them on your podcast, nine out of ten times, they're gonna say yes. And if maybe they may not be feeling they have the time, but their PR people will say, get on that podcast.
SPEAKER_00So eight, nine, ten episodes, not enough. Don't look at the downloads. Think about the number itself, as far as if it was 20 people in the room, that would be something.
SPEAKER_01Huge. Right. And also, you know, don't rely on social media to get the word out. Really put to work your podcast SEO. So important. And then again, just like as a founder, you have to always remember what is your why. Why am I doing this?
SPEAKER_00Why am I doing this? Having a clear why.
SPEAKER_01Yeah, having a clear why. And and part of that why needs to be increased brand awareness, increased visibility, increased notoriety, you know, all of those things, increased network. That is your job as a founder.
SPEAKER_00That's their job as a founder. So with founder podcasters, in your experience, what is the biggest mistake that they usually make and what can they do instead?
SPEAKER_01Well, the biggest mistake is not being organized for their content. You really need to take your listeners on a journey. And and you just can't get in there and ramble. You really need to have a beginning, a middle, and an end, right? So that you're gonna have a little story arc. And the way you get better at that is to either get coached by a podcast coach, storytellers, or as we always say in my family, there's a video for that on YouTube. And watch a few videos, and how do I do that? And remember your listeners' time is valuable. And always have your call to action ready to go. It can be in your intro, your outro, in the middle, but always you know be conscious and aware of why you're doing this podcast and how you're increasing brand awareness and visibility.
SPEAKER_00Is that call to action? Is that call to action for the podcast itself or for the business? Do you what do you think?
SPEAKER_01Oh, see, if you have a service or a product, right, that you want to get out there, your podcast is a vehicle. So what we like to say in the New England Podcasters group, for our service providers who are podcasters, you want a, you know, a five-figure payday, right? So you want to get that client and be able to nurture them through building trust and confidence in you through each episode. But you always want to say, I'd love to learn more about you. And it's so important that you talk to your listener, not listeners. And this took me years to realize. I had no idea. And I was at, I don't know if it was podcast movement or podfest or some of our annual events for podcasters, that someone said it you always need to say, hey listener, what do you think about that? Or listener, or I call them pro-ager. Um, or if you have a team of mavericks, right? You know, you you can come up with a clever and fun name for people who would be tuning in to make it feel more like a tribe and a community. But you need to speak to them individually. And so I will often say thank you for pressing play, listener. I'm so glad you're here, listener or proager. Um, and just try to, you know, connect that one-on-one. And I think that's why a lot of people are having success with uploading their podcasts onto Substack, because in Substack, you actually can get comments and communication happening. It can get pretty exciting on that platform for you know building awareness and having a real impact.
SPEAKER_00I haven't heard of Substack. Can you explain to me what that is?
SPEAKER_01Yep. So Substack is a platform that was developed maybe five or six years ago. It's a lot like I don't know if you know the platform Medium. You ever heard of that? No, so Substack is kind of like a what would we would have called back in the day a blog platform. And it's one of the best ways to communicate with folks. You can also monetize it. People can subscribe, you can have different tiers, you know, five bucks a month, that kind of thing. You can find your tribe on Substack, who else is talking about what you're doing. You can cross-promote and all that. It is a very easy to navigate, post, connect, do all the things. I highly recommend folks checking it out. What's the best part is people can read what they call re-stack, which is like a repost. They can comment, they can take a just to highlight a section of what you and you can transcribe your podcast or just have a short blog there. Um, but they can highlight a segment of it and add that as a note to their community, and subscribers come out of the blue. It's really, really fun. It's a fun platform.
SPEAKER_00All right. Good to know. Putting that in my notes. Yay. I want to go back around to what you were saying about the biggest mistake. You were saying having a narrative and being able to have a beginning, middle, and end. Can you give one quick and easy way to help that someone can apply into their next episode or how they can apply a storytelling?
SPEAKER_01Yeah. And I recommend following Emily Aborne on Substack for this in her podcast, which is Oh my goodness.
SPEAKER_00I actually had an episode recorded with Emily Aborne just a few days ago.
SPEAKER_01Oh, that's great. Yeah. Yeah. So she's like, she's ideal. Because she's a copywriter, right?
SPEAKER_00Yes.
SPEAKER_01And she takes everybody on a journey. She's, you know, she's a small biz coach, right? She's wants to help you have good copy, good communication with your ideal client, customer. And so she is the one I would follow and suggest folks follow to get the right understanding. Listen to her podcast. See how she takes everybody on a journey. Here's what I'm going to tell you. Then you tell them, and then you tell them what you told them, right? So, and that again is unique to what you're providing. And of course, AI can help you come up with topics and dive deep into different areas that you might want to share with folks about your business, about your product and service, uh, et cetera. Because sometimes, you know, founder podcasters will get stuck on, well, what am I going to talk about? Right? So, Claude, or perplexity, or whatever AI agent you're using can really help you with topics. And consistency is very important. But, you know, again, you don't have to do it every week. But as long as you're doing it every other week, right? And you just have that schedule I drop every other week on a Tuesday. That is so important. It's important for the algorithms, it's important for listeners, it's important. But I don't want, you know, founders to get caught up and spending too much time on the podcast. They've got a business to run. The podcast is a marketing tactic and strategy. It's part of your toolkit for how do I increase brand awareness, how do I onboard customers and clients. And um, so you want to keep it simple.
SPEAKER_00Okay, quick one and then back to the episode. If you're a founder or business owner, also running a remote podcast, audio or video, and you're making the descriptions, doing the clips, editing, finding Guests, stop that now. That is not your job. You're supposed to be working on the business. The podcast is supposed to feed the business. At Pro Pod Concierge, you record, we handle the rest. Right now, we're taking on a handful of founders for a full free month. All I ask in exchange is for feedback or a testimonial if we knock it out of the park for you. Now, this isn't for everyone. If you already have your podcast handled and you don't feel like it's taking away from the time and bandwidth that should be working on the business, skip this. There's only a handful of seats available for those that qualify. Once the seats are full, you will be put on a wait list. If you're interested and want to apply, go to propodyconcierge.com or click the link in the show notes. Now back to the episode.
SPEAKER_01Boy, today, I mean you're recording on Riverside. I record on Riverside. I use BuzzSpread to host. I use Podpage for my website. It is so darn easy and so cost effective nowadays. And please don't ever get caught up in perfection. That's the death of creativity and productivity. Just do it, but be thoughtful. Don't be rambling. And as Emily, I'm sure shared, and when you listen to her podcast, you'll hear that beginning, middle, and end. On my podcast, I always start off with an origin story for my guest. Then we we go into how they've repurposed their decades of lived experiences. You know, what are they doing? And then we go into some of the ageist beliefs that hold folks back, and then advice that they would have like to give to the listener on how they can thrive after 65. And then we wrap it up.
SPEAKER_00On your podcast, you create the origin, you deep dive, and then you wrap it up.
SPEAKER_01Yeah. And it was in there, great stories come out.
SPEAKER_00Great stories.
SPEAKER_01Our you know, listeners. And I stay curious. So I give my guest a list of questions that I use to frame our delicious conversation. But they'll say something, I'll go, oh my gosh, then what happened? Or, well, what do you do in this? You know, I just I find something that they're saying because I'm curious. Right. And I want to know more. And I know my listener would probably be going, wondering, like, for example, when I interviewed a guy who um decided to ride his motorcycle 40,000 miles, like up to Alaska down to Patagonia. And like the one of my first questions was so tell me about the seat. I can't imagine sitting sitting on that for an hour. And I got a lot of comments. Thank God you asked about that. I was wondering too. You know, so there are those moments. Um, but you also want to make sure your listeners know you're available to answer questions or you know, you're there for them if they have they want to continue the conversation.
SPEAKER_00Yeah, I can see how that would play out. I can see I'm attempting to do that myself. Think I'm doing okay so far.
SPEAKER_01Yay! Well, you started. That's the most important thing, is that you started. And um that's as we say, you you just gotta do it, right?
SPEAKER_00Talk us through one specific way a founder could turn their podcast into revenue.
SPEAKER_01It's a lead magnet, your podcast. So if you are sharing a valuable piece of information, then you say, hey, listener, 20% off of my product, my service, whatever, you know, anything to get them to buy in is how you can immediately do that. But most importantly, you just want to get that warm contact with them. You want to build that relationship, build that trust. So from day one, it's always about your listener, even if it's just one listener, and how you can lead them and get them excited about what you're bringing to the table. And so for many podcasters, it's usually a service, whether it's website or some kind of coaching or money management or trying to think of other things that are out there, service providers, it's really a terrific way. And also, it just increases your expert status. You know, wow, they do this and they have a podcast. They must really know what they're talking about. But always incorporate ways that you can work with that person, that they can find you, they can connect you, sign up with the email, you know, got a promo code for whatever, if you know, if you've got a product, a book you're selling, you know, whatever. Um just always incorporate that into the conversation and uh to make it easier for them to buy from you.
SPEAKER_00It's a lead magnet. Always incorporate it as a way to funnel towards your product or service. Now, there's clearly different approaches people take. Some people have it the podcast is kind of a middle of funnel thing, some people have it as a top of funnel thing. You seem to be suggesting it as closer to the top of funnel as the priority, like where you're getting trafficked in.
SPEAKER_01Absolutely, because again, people need to see you at least eight times before they go, say what? Now what? Oh. And also sometimes they don't have a need. And then the next minute they do and they know where to go. It's again that brand awareness, letting people know all about your brand promise, which is the emotional experience that you promise to deliver to them every single time they connect with you. And this is just so important. And it really helps because then you start getting picked up in the search engines faster, and it's easier for people to find you. It's um, I just think it's one of the best ways, and I'm just gonna say always it's the brand awareness factor.
SPEAKER_00When so generally, I am seeing this as the common pattern. You're making the episodes, building your brand, having a warmer entrance into your world and potentially to your product or service. At what point does someone potentially expect it to actually work for their podcast? How many episodes out? Like, when is it like, oh, this is now it's working? I see, oh, now I have an opportunity.
SPEAKER_01You know, that's a very good question. Because it would it would be like I'm advertising in this magazine. When am I gonna see results? You don't, okay? This is what marketing is all about. I mean, yes, there are some metrics you can absolutely define and nail down, but as you're building awareness of your product, of your service, it isn't always measurable when you're doing this type of marketing. And you and you just have to remember that there are other benefits to than just building your business using the podcast. There's conversations with people, if you can interview folks so that it ups your game and knowledge, uh, better ways to reach your clients and customers can come out of podcasting. It is a tool, it's just part of your toolkit. Um, but if you wake up one day and just say, This is not worth my time of effort, and you're annoyed by it, then absolutely pull the plug. You know, don't force yourself to do something that you absolutely hate to do and you're just doing it because you think you need to. Do it because you love the conversations that you do it because you love the impact. It's evergreen. Someone can find your podcast five years from now. And especially if you're uploading the video to YouTube, it's just it's searchable. And I I mean, I stopped Startup Life podcast um in June 2023. That's three years ago. Last week I had 245 downloads in on my archived. It's evergreen. And so you and the more episodes you have, the more evergreen listeners you're gonna have. It really just has to fit your goals and your experience. And I just happen to love it. I just love, love, love podcasting, which is why I run the New England Podcasters group too. I love hanging out with indie podcasters.
SPEAKER_00So it's a strong supporting asset that needs to compound over time. There's no real way of knowing when it'll work, but it takes a while, but it's evergreen, so it's worth having it there. Is that generally what you're saying?
SPEAKER_01Absolutely. And again, people will just put you in a higher category, knowing that you're a podcast host. It just has a little bit of prestige to it. And it really does work for the brand awareness.
SPEAKER_00So you're guesting on shows as well, guesting on mine right now. What is that benefit and how could founders look at guesting as on the podcast episodes and using it for their business as well?
SPEAKER_01I excuse me, I highly recommend guesting. Highly. First of all, the link backs, right? Um, that because you're gonna carry links to Don't Be Caged by Your Age and New England Podcasters Group on your show notes. You get to leverage your host's audience. Someone's gonna hear this and go, what? Don't be caged by your age? And trust me, if they're over 65, they're gonna get that right away. Or, oh, there's a podcast community in New England, and I'm here in New Hampshire. I need to find out more. Also, you get the opportunity, it's a speaking engagement. You get the opportunity to refine your messaging into a fine art. And that's is also your job as a founder, is to share the vision, the mission, to really know who your ideal customer is, and be able to share that information with an active audience, even if it's just the host who's listening. And there's nothing better. It really is a great way to leverage someone else's audience on your behalf.
SPEAKER_00So it's leveraging other people's audiences, building relationships, as well as being able to sharpen the language in story or your how you speak around your business, as well as the backlinks.
SPEAKER_01Yep. And you have to be ready to manage up. And what I mean by that, you've got to come in, you're gonna have three talking points that you're gonna be wanting to share. Your host may never ask you those questions, you're still gonna slip them in. Okay. This is part of your gig as a founder. So you might have a host that goes off left, right, doesn't get anywhere. You cannot rely on the host to make sure you get your messaging out. You can say, for example, Kenny, folks from New England and beyond can join the New England Podcasters group because while we meet every second Saturday of the month in person, we also have folks coming in through the Zoom room and we have a virtual community podcast so they can join that, become a member, and continue building relationships and community with podcasters on that platform and stay in touch and learn what they need to and find community and and help to solve the isolation that many creators and podcasters can often feel. See, you just slip it in like that.
SPEAKER_00Right. I was just about to call you out on it.
SPEAKER_01So you just gotta be prepared. You again, it's a marketing tool, being a guest in someone's podcast. And of course, you want to entertain their audience, you want to bring your good gang with you uh so that you're delivering. And then, you know, I always do a LinkedIn recommendation for my guests because when people Google you, it's rare that your website shows up first. It's usually LinkedIn. And people are gonna go to recommendations and they're gonna go, ah, look at all these people talking about Kenny here, talking about the podcast lab, the founder podcast lab. Oh, that's cool. All right, he's a cool dude.
SPEAKER_00You heard her. Andy Lyons, LinkedIn will be in the show notes.
SPEAKER_01Yeah, always, you know, and to founders, if you are interviewing people, you know, ask them for a review. Not just for the podcast. Ask them for if they'd be willing to give you a LinkedIn recommendation and give them a link to what others, to your recommendations, so that they can see what others have said about you. So they don't have to reinvent the wheel. They can go, okay, that's easy. Pro tip.
SPEAKER_00Gotcha. All right. Final question, Andy. In one minute, if you had a founder podcaster in front of you and they have a business in the podcast, the and the podcast is not getting them any business. What's one thing they can do to change in going into the next episode, into the next week? What's the one thing you do? Say it in 60 seconds or less.
SPEAKER_01Podcast SEO is key. Kim Parkinson trains folks in that. There's a YouTube video for that. Find out how you can do that so that the algorithms can work for you. Posting on social media only is a billboard to people who already know you're doing this. You have to do the hard work with Podcast SEO.
SPEAKER_00That's solid. Okay. Good to know. Thank you for being on the show, Andy. I appreciate it.
SPEAKER_01I am thrilled and congratulations on launching your podcast and having the courage and willingness to put yourself out there. There are folks tuning in right now that are so happy you did.
SPEAKER_00Thank you, Andy. This has been the Founder Podcast Lab. See you in the next episode.