The Art of Tennis
The Art of Tennis
Helping tennis coaches become better at their craft and more business savvy. Build a life through Tennis and make a positive impact to thousands of people.
Four parts of the Coachpreneur framework:
🎾 The Art of the Brand
🎾 The Art of the Coach
🎾 The Art of the Player
🎾 The Art of the System
Hosted by Coach Rick Willsmore — former NCAA college player, award-winning coach, entrepreneur and founder of Scarborough Tennis Academy on the northern beaches of Perth, Australia.
The Art of Tennis
Latest Episodes
Dressing Up Tennis: Premium Lessons, Events and Experiences
In this episode I go over the fundamentals of a great tennis event and how to specific guests a more premium tennis experience whether it be lesson or event.This can start from something as simple as a grip service pre lesson to iced dr...
When Should Junior Tennis Players Move Up a Level?
In this episode is all about the sometimes difficult decision on when it’s time to move a player up to a higher team, squad or tournament. Often there is a need for a player to be challenged more however develop winning habits and being able to...
The 1, 3 and 6 day a week junior tennis player
In this episode I cover the different types of players and how much they commit or invest in their game. From 1 day a week activity/casual player, 3 day a week Club player and 6 day a week aspirational committed player. Are you a t...
Building Your Tennis Brand
In this episode I discuss what a brand is and what it means for tennis coaches. Brand and marketing has long been a side interest for me and I cover common misconceptions and brand perceptions.Coaches need to spend time building their b...
Spotting Potential In Young Tennis Players
In this episode I talk about when we as coaches discover that keen young player who is passionate about the game. I discuss the importance of looking at the big picture and seeing it as a 10 year journey.Are you a tennis coa...
