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Minding Your Business | Strategy and Growth for Founders
Minding Your Business is the podcast for founders who are building something real while life is already full.
You're busy, probably close to maxed out, and you still want to grow. Here we have honest conversations about strategy, marketing, content, systems, and the mindset it takes to grow a business with the time you do have. Here we work smarter instead of more.
I'm Dana Foster, a critical care pharmacist turned business strategist, a mom of Irish twins, and a firefighter's wife. I walked away from a career that looked great on paper to build a business that fit my life. Now I help founders build smarter strategies, simpler systems, and growth that fits the season they're in.
You'll hear solo episodes where I share exactly how I run things behind the scenes, plus conversations with founders and experts on marketing, content, money, and leadership. Episodes are short enough for a quick drive and packed enough to come back to. Whether you're just getting started or ready to scale, you're in the right place.
New episodes drop every Tuesday.
Episodes
17 episodes
17. The Trial Reels Strategy That Grows Your Page Without Making New Content
Hold onto this one: your highlight content reel is not done. You don't need more ideas, you need to trial them the right way. Pun intended.In this episode:- Why saves, shares, and follows beat views every time, and how...
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16. SEO Is a Long Game: How to Build Visibility That Compounds, with Nathalia Brasileiro
This week I'm sitting down with Nathalia Brasileiro, an SEO and web design strategist who spent 10 years in corporate marketing before leaving to build a studio that makes founders findable, especially women, BIPOC, and LGBTQ founders who ar...
15. Why Your DMs and Emails Get Ignored: 5 Marketing Outreach Mistakes to Stop Now
You found the perfect person to reach out to. You wrote the message, read it three times, hit send... and then nothing.Marketing has quietly shifted over the last couple of years, and some of the outreach advice you were handed is now th...
14. Brand Deal Contracts for Creators: What to Check Before You Sign with Attorney Alexis Campisi
You got the email. A brand wants to work with you, there is a contract attached, and everything in you wants to sign it fast before they change their mind. So you skim it, say yes, and hope for the best. If that is you, you are not alone, and t...
13. Your Brand Feels Too Tight? How to Evolve Your ICP Without a Full Rebrand
Have you ever built something so specific, so dialed in, that it started to feel a little too tight? Like the coziest sweater you own, the one that fit perfectly for years, and then one day it pulls at the shoulders. That's where I've been with...
12. Motherhood Didn’t Erase My Ambition (Milk Money Podcast Feature)
This week I'm reposting a conversation I had as a guest on the Milk Money podcast, and it might be one of my most honest ones yet.I sat down with host Stephanie to talk through the messy, real middle of doing motherhood and entrepreneurs...
11. Postpartum Depression, the Lindsay Clancy Case & Why We Have to Listen When a Mom Asks for Help
Content warning: this episode talks about postpartum anxiety, postpartum depression, and suicidal ideation. If you're in a hard place right now, please take care of you first. The resources are at the bottom whenever you need them.Usuall...
10. How to Know Your Real Capacity as a Mom and Founder
Have you ever ended the week staring at a calendar that looked perfect on paper, and still felt like you got nothing done? If your capacity feels different every single week, and you are tired of feeling like you failed when you cannot do as mu...
09. How to Build a Personal Brand When You're "Boring"
Do you think your life is too boring to have a personal brand? I used to think the exact same thing. I was a clinical pharmacist who kind of fell into starting a business as a mom entrepreneur, and I was sure I had nothing interesting enough to...
08. The $5 a Day Ad Strategy That Saves You Time and Money
Have you been boosting your Instagram posts and wondering why all those likes never turn into actual clients? In this episode I'm joined by Kristen Blankers, a mom of two who left her corporate job after 10 years in marketing to hel...
07. 3 Business Lessons Every Mom Entrepreneur Needs
Ever wonder what a business coach for moms actually works on with her clients behind closed doors? This is the most requested episode topic, so I'm pulling back the curtain on the 3 biggest lessons I teach mom entrepreneurs right now, the patte...
06. How to Handle Rejection as a Mom Entrepreneur
Have you ever gotten a no in your business and felt it in your whole body? A client walks away, a pitch goes unanswered, or a friend makes a comment about how much you're showing up online now, and suddenly your brain is writing a horror story ...
05. Mom Morning Routine That Actually Works When Solo Parenting
I used to think a good morning meant I'd prepped everything the night before. Then I became a mom who sometimes parents solo while her husband is on shift, and that whole plan fell apart.This episode is about what I actually do instead. ...
04. Mom Entrepreneur Mistakes: 4 Things I'd Do Differently in 2026
I'm breaking down the 4 mistakes I made as a mom entrepreneur in my first two years in business, so you can skip the trial and error and build something that actually works, faster.If you're a mom entrepreneur trying to grow your online ...
03. Batch a Week of Content in 1 Hour With AI
Watch the full episode on YouTube: https://youtu.be/NepBusHpsSI?si=byHG08YqNuuIyGCbMama, if you've been telling yourself you don't have time to batch content, I want to chang...
02. Business Expense Tracking for Mom Entrepreneurs: Walk Into Tax Season CPA-Ready (No Panic)
There's one time of year you should never start thinking about your taxes, and that's January. The good news? Any day is a good day to put this system in place so you can walk into next tax season completely panic free.In this ...
