The Same Side: A Digital Marketing Podcast Rooted in Human Connection
This podcast was originally conceived as a way to help people in marketing departments and the agencies they work with to break down the barriers of jargon, posturing and insecurity to spend more energy on the real work. While watching the 2026 World Cup (some might say too much) where rival fans celebrated together and assumptions about each other fell away, it struck me how important similar shared experiences are to what we do.
Marketing happens inside the human connection. Without considering this context, we're just pushing buttons and pulling levers. If we can look deeper than buying and selling, winning or losing, to listen, to understand, we can do better, more meaningful work. Work that we can truly be proud of.
I'm Jonathan Danz, Director of Ad Ops and Analytics at Digital Relativity, a full service marketing agency. I’ll be bringing my 20 years of marketing experience to the conversation, using it as a lens to look at the broader issues that can hold us back or set us free.
Episodes
5 episodes
Episode 5: Wrapping Your Head Around Google Analytics (GA4)
Show NotesThe Same Side: A Digital Marketing Podcast Rooted in Human ConnectionHost: Jonathan Danz, Director of Ad Ops and Analytics at Digital RelativityEpisode SummaryAre you neck-d...
Episode 4: Getting the Idea Across with Dashboards
Episode 4 Show NotesGetting the Idea Across: Data VisualizationPodcast: The Same Side: A Digital Marketing Podcast Rooted...
Episode 3: Making Sense of AI
In this episode, Jonathan, Director of Ad Ops and Analytics at Digital Relativity, steps away from dashboards this episode to tackle AI head on. He pushes back on the FOMO everyone feels watching AI get bolted onto every piece of software, poin...
Episode 2: Using Context to Find Meaning
Jonathan breaks down the fear of asking questions in analytics meetings, and why paying attention plus educating yourself are the only real paths to leveling up. He covers the basics: impressions, clicks and CTR, then shows how the same numbers...