Inspiring Futures - Lessons from the Worlds of Marketing and Advertising
Inspiring Futures pulls back the curtain on the minds reshaping advertising and marketing today. Host Ed Cotton, former Chief Strategy Officer at Butler Shine and Stern & Partners, engages industry visionaries in raw, unfiltered conversations about their career pivots, creative breakthroughs, and strategic innovations. No canned responses. No PR filters. Just honest insights about navigating the complex world of brands, creativity, and agency life. Each episode delivers actionable wisdom from those who've mastered the craft and aren't afraid to share their failures alongside their successes.
Inspiring Futures - Lessons from the Worlds of Marketing and Advertising
Kin- An Agency with Purpose- Sophie Ozoux
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The Inspiring Futures podcast has been on hiatus for the past few months. In that period, a few recordings made last year never made it out into the public airwaves, which is an absolute disgrace. One such recording was an interview I did with Sophie Ozouz, the co-founder of Kin.
Kin is a purpose-focused agency with offices in NY and Los Angeles. Sophie founded the agency with a former colleague Kwame Taylor Hayford.
In the interview, I discuss Sophie's background as a strategist, her experiences working at Sid Lee, their motivations for starting her own shop, their work at Kin, and some general discussion on brands and purpose.
Kin was named Ad Age's Purpose Agency of the Year in 2022