Inspiring Futures - Lessons from the Worlds of Marketing and Advertising
Inspiring Futures pulls back the curtain on the minds reshaping advertising and marketing today. Host Ed Cotton, former Chief Strategy Officer at Butler Shine and Stern & Partners, engages industry visionaries in raw, unfiltered conversations about their career pivots, creative breakthroughs, and strategic innovations. No canned responses. No PR filters. Just honest insights about navigating the complex world of brands, creativity, and agency life. Each episode delivers actionable wisdom from those who've mastered the craft and aren't afraid to share their failures alongside their successes.
Inspiring Futures - Lessons from the Worlds of Marketing and Advertising
Latest Episodes
Ben Schott
Six things I learned from Ben SchottBen Schott is a hard man to pin down. He's a writer, designer, former photographer, and collector of wonderfully obscure information. He's best known for Schott's Original Miscellany, a little...
Sean Akaks, Co-Founder and CEO of SonderCo, and Jessie Mash, Co-Founder and President.
In this episode, I talk to Sean Akaks, Co-Founder and CEO of SonderCo, and Jessie Mash, Co-Founder and President.SonderCo sits between brands and the increasingly complicated world of celebrities, athletes, creators, entertainment...
Dose of Reality - Mark Hadfield and James James Addlestone
The market research forces a choice between speed and depth. Qualitative research is deep but slow, bespoke, and expensive to scale, while quantitative segmentation builds simplified models that brands mistakenly treat as exact reality rather t...