Inspiring Futures - Lessons from the Worlds of Marketing and Advertising
Inspiring Futures pulls back the curtain on the minds reshaping advertising and marketing today. Host Ed Cotton, former Chief Strategy Officer at Butler Shine and Stern & Partners, engages industry visionaries in raw, unfiltered conversations about their career pivots, creative breakthroughs, and strategic innovations. No canned responses. No PR filters. Just honest insights about navigating the complex world of brands, creativity, and agency life. Each episode delivers actionable wisdom from those who've mastered the craft and aren't afraid to share their failures alongside their successes.
Inspiring Futures - Lessons from the Worlds of Marketing and Advertising
Latest Episodes
Dose of Reality - Mark Hadfield and James James Addlestone
The market research forces a choice between speed and depth. Qualitative research is deep but slow, bespoke, and expensive to scale, while quantitative segmentation builds simplified models that brands mistakenly treat as exact reality rather t...
Daniel Edmundson- Partner, Sylvian
In the wide-ranging conversation, we talk about strategy, creativity, and how the two work together. What you learn when you work for Mother. How good it is when you do all the strategy work with a ton of rigor and time. The challenges of what ...
Mike Lane- CEO and Founder- Fluency
Mike Lane sold dealer.com in 2014 after 16 years, 700 employees, billions in ad spend. These days he's running Fluency, an operating system for digital advertising. A single media strategist today has to run Google, Meta...
Neil Barrie- Global CEO and Co-Founder- 21st Century Brand
Neil Barrie didn't take the conventional route into brand strategy. After studying modern history at Oxford, he spent six years trying to make it as a musician, a detour, it turns out, was a training ground for what came next.As the co-f...
Kaye Symington- Head of Marketing- Newspaper Club
Kaye Symington has spent 20 years in marketing, and right now she's working to keep one of the oldest media formats alive — the printed newspaper. As head of marketing at Newspaper Club, she's on the front lines of a quiet cultural shift: peopl...