Inspiring Futures - Lessons from the Worlds of Marketing and Advertising
Inspiring Futures pulls back the curtain on the minds reshaping advertising and marketing today. Host Ed Cotton, former Chief Strategy Officer at Butler Shine and Stern & Partners, engages industry visionaries in raw, unfiltered conversations about their career pivots, creative breakthroughs, and strategic innovations. No canned responses. No PR filters. Just honest insights about navigating the complex world of brands, creativity, and agency life. Each episode delivers actionable wisdom from those who've mastered the craft and aren't afraid to share their failures alongside their successes.
Inspiring Futures - Lessons from the Worlds of Marketing and Advertising
Kyle Duckitt - Strategy Director- BBH Singapore
Kyle is the Strategy Director of BBH Singapore, where he works on a roster of great brands, including; Heineken, Nike, and Riot Games.
The podcast discusses his background, including his time at BBDO in Germany and his award-winning work for the WWF (World Wildlife Fund).
We also talk about the importance of how work gets developed that's culturally resonant and is likely to capture attention and go into some detail on the sneaker idea BBH created for Heineken.
In many ways, Kyle represents a breed of strategists at creative agencies where their understanding of culture and, importantly, how word gets out in culture plays an integral role in helping to develop great work.